We are currently in the year 2015. Video is the dominant social media content format of choice along with a lot of sleek visuals. Video segments, “vlog” posts and videocasts are their own form of content that drives social engagement and marketing goals. It is time to boost your business marketing strategy and take video content to the next level! Over the past few years visual based platforms such as Pinterest, Snapchat and Instagram skyrocket in user engagement. Video has even been used more widely on Facebook in recent years. There are so many creative editing tools and apps at our fingertips, which make it super easy to create interesting videos with the touch of a button.
High quality and professional looking videos are no longer reserved only by businesses with big budgets. Businesses with smaller budgets can create video content just as easily without breaking the bank.
Dynamic visuals can help establish your business professionalism. If you do not use some sort of video content in your posting, audiences will take note because this reflects that your business does not keep up with the times and technology. You want to appear professional and reputable. More commonly, videos are starting to become more relaxed and natural. There is no need to set up a studio and use high end lighting and cameras because social media audiences are attracted to spur-of-the-moment content and a spontaneous feel such as videos recorded on smartphones. These are more engaging because more people can relate.
Video builds trust, credibility and rapport
Recent studies show that people are more likely to spend time with someone they know but don’t like, rather than with a stranger. Presenting yourself, your products and service on video helps you to build familiarity, trust, credibility and rapport. Give your products and services a face and personality; develop a brand image.
Video content is a triple threat Not only can people hear you, they can read whatever it is you’re writing and most importantly, people SEE your body language. They see your eyes, your smiles, your laugh, your nervous ticks, any facial expressions and gestures, along with much, much more. And that is the secret. Body language communicates more information than you could ever HOPE to write in a blog or post. You need video to communicate this body language.
Exceed your customers’ expectations
Customers want their information fast and easily! The best way to give it to them is through a visual presentation. People often search a number of sites before finding what they are looking for and anything that makes this mission easier and more enjoyable is greatly received.
A picture is worth a thousand words
According to research people tend to remember 20% of the things they hear, 30% of the things they see and a huge 70% of what they see and hear together. How many words do you think a minute of video is worth?
Make your business more social
By posting interesting content such as ‘how to’ videos on social media platforms, you can develop a large following and draw more potential clients to your website. Video is easy to share and in instances can become viral, being seen by millions of people all over the world. This can increase visitors, boost SEO, increase your credibility and keep you in the minds of prospective clients. Video on your website can improve your search engine ratings so you can gain more exposure and prominence.
Genuine video testimonials are one of the most powerful ways to demonstrate that you are a trusted business that delivers on your products and services. They show that you care about your customers’ experience in relation to your business, help to promote you and also prove that you create relationships with your customers and not just sell to them.
Increase your productivity
“How to” videos that visually explain how to do something not only help to sell your products and service, they also save you time by reducing the amount of questions you have to answer later on. They remove doubt, add clarity and highlight your message, products and services in the light you wish them to be seen.