Tag Archives: website

It’s almost all done on the phone now. Laptops and desktops are being used a lot less, since our portable devices allow us to do most of the things we need without the use of a physical keyboard; which brings us to Google searches and SEO – how do we make it better on mobile?

As we know, websites now need to be fully optimized on mobile; that’s where they are mostly looked at, and if SEO isn’t implemented for the mobile version of your site, you lose conversions and slip down the Google ranks. So what are some good ways to better it?

 

Before you begin anything, make sure you audit your website’s compatibility for smartphone, and see where the errors are. If a user is having trouble navigating your site on their cellphone, they’re out and will not return. Some important things to look at are plugins, font sizes, and the positioning of page elements. There may be some areas for improvement.

Responsive design is key for all devices. It’s the best way to ensure your site can be opened anywhere you like, as even the same user can switch from a laptop to their phone and will want to have the same experience with whatever gadget they use. It’s a lot of work for many screen sizes, but certainly doable.

One of the biggest problems users face on their phones, the webpage load time. If it’s very slow, the home screen button will be pressed and that person is not likely to visit again; and these problems are more frequent than we think! Some factors to look in for these issues can lie with unused scripts, non-compressed files and needing to optimize images.

Optimize your website for local searches. It’s almost certain that people in your area will need your product or services, so make sure you’re able to get their attention before reaching out to the rest of the city. Google offers some free tools to help with that, and it likely doesn’t take a lot of work.

You also need to optimize for keyword searches, for both text and voice. Siri used to be treated as a ‘joke’ because people thought it was funny for a random voice to answer them when they asked for something, but will now because a major SEO tool for businesses, especially on mobile. This may be a little more challenging to optimize for, but at least you are prepared for the now and future. Eventually Alexa and Google Home will be SEO tools for voice!

Finally, Google has another service called Accelerated Mobile Pages that allows for faster mobile pages. They don’t look any different from other programming softwares, but the pages will just load much faster than the average. This would normally lead to a better user experience and visitor retention. Start using it now before it becomes too popular and crowded.

Welcome to 2017! Our last blog of 2016 discussed technologies that could affect marketers (like us) in this new year, but this week we’ll discuss how we can have a better year. We always have to adapt to changes, tweak ourselves and our methods a little bit, in order to stay relevant and competitive.

1) Online organization

“New year, new me” goes the cliche, meaning businesses have to update their online profiles, whether on social media or the website, or perhaps both! What we suggest is that we must update all the information we show the world, so that we are prepared for new business whenever it comes. It’s the simplest of tasks and can make a big difference in the weeks to come.

2) Video

Yes, it’s exactly what you’re thinking. It’s the nth time we speak about this, because it really is quite important. Social media is becoming more and more about video, because that’s what drives the most engagement! It can consist of anything, from 360 to Live and also ads (least recommended?).

If you want to develop a more personal connection with your audience, good quality videos about what you do or see is a great way to get their attention. Because most are on mobile too, they just like to hold their devices and watch motion picture for a few minutes – take advantage of this!

 

3) Social Media Strategy ‘refresh’

Just like #1, a new audit should take place for all social media of your business to see where it went well and not so well. It’s probably time to set new goals and try something new, perhaps? Instead of focusing on selling, focus more on documenting your journey? Audience would appreciate it much more!

4) Reviews

You always want to keep the audience and clients happy, so feedback is important. Word of mouth marketing is stronger than you think, with most people making purchase decisions solely based on that, even if price is beyond their budget!

Just don’t be afraid to ask! Negatives can be important to turn into positives.

 


5) Optimization for search

On the slightly more complex and technical side, don’t forget to optimize for mobile and keep track of analytics to stay relevant in Google Search.

You need to see where your money would be best invested so that less is wasted on digital marketing efforts, especially for marketing that is paid such as google ads and so on…

When customers reach you, ask them how they got here; there may be a trend for you to double up on.

6) Trend awareness

2017 will bring new trends that will be a hit, which the online community will want to catch on and use for their entertainment or advantage. Marketers like us will need to keep an eye out for those to use for business reasons, in a suitable way if possible.

If you recall, one of the biggest mobile trends last year was Pokemon Go, and the ‘mannequin challenge’, which businesses appeared to use to their advantage but the hype only lasted a few months. Analyze every situation before jumping in it; not all will stay popular for long.

                              A mannequin challenge

What we believe many companies fail to realize these days is the importance of SEO for their website. Succeeding in organic search for Google has become so competitive that many websites do not get the visibility they deserve online because of poorly managed SEO. This blog will attempt to give useful insights on strategies that can be implemented to maintain or improve organic search success.

1.Make friends online

Partnerships on the Internet are more important than ever. It is always better to get others saying good things about you and trying to promote your website in any way they can. Having an influencer who is an expert on your subject matter and with a big following can take you many places.

2.Develop a content-marketing strategy

As we have previously mentioned, content-marketing is only a small part of the whole package. SEO can depend alot on how your business goes about its content, because that will affect your organic search. It needs to be diversified among videos, webinars, white papers, and social media posts. The use and choice of keywords become Google‘s best friend.

3.Generate traffic to your site and pages

Another way to get people to link to you is by writing for a large publication, giving video or written interviews and always recommend your content in networking events and to your surroundings. If this feels overwhelming and there is an additional budget to spend, you can hire an agency that will do the work for you.

 

webtraffic

 

4.A mobile-ready website

Not only do you now need a beautifully-designed website that is user friendly, but it also needs to be adapted to smartphones. You’d be in deep trouble with organic search if people cannot view your website on their mobile device. Laptop computers and desktop are not used as often anymore, and people want faster access to information.

5.Https

Going more towards the security and technical side, it is recommended websites now add the ‘s’ to their URL. Google wants businesses’ websites to start with https:// so that they are more secure and will get better rankings on the search engine.

httpssecurity

 

6.Schema.org

This is a type of markup that can be used in your website’s coding. Using that ‘code’, you can tell Google to identify your website’s logo, client reviews, videos as well as other important info. Google previously mentioned that using that code will also help optimization rankings in the near future.

 

If you are unsure about your SEO strategies or do not have the time for it, please contact us for more information and we can help make sure your business’ website remains competitive.

While we are in a generation and era where everyone is excited about digital marketing and jumping on board with marketing teams due to their desire to create content and promoting products and services, it seems many of us are not quite doing it properly, thus the frustration of not seeing results when we curate content online.

A report written by Steve Rayson suggests that “The majority of content published on the Internet is simply ignored when it comes to shares and links. The data suggests most content is simply not worthy of sharing or linking, and also that people are very poor at amplifying content…”. When marketers create content for social media pages, they expect every post to get plenty of interaction, but the real result being 0.5% of that. This blog describes several factors behind this situation and how it can be resolved.

Bad writing

Great non-visual content begins with top writing skills. Most businesses spend most of their time thinking about the media, consulting and design and make the writing the least important priority. They think writing is the easiest part, so will not invest as much time on it and trust any decent writer to get the content done.

badgrammar

 

SEO what?

We understand it may be the least popular part of digital marketing, but one way to get traffic to your website and blog is by… doing SEO! Using keywords, tags and links to help rank high on google searches is the only way googlers will be able to find you, if they are looking for a product or service like yours!

Not promoting your content

Take a moment to picture, in your head, how many social media posts, blogs and general content gets published on the web everyday; we are talking millions! How many get noticed and followed? Not much. It’s one thing to create and publish great content, and another to promote it as cleverly and hard as you can. Similar to SEO!

No originality

To make your content popular, it needs to inspire and add some sort of value to the reader – what good does it do for them? Many brands and content marketers are just putting out content for the sake of it, but are not making a difference in anyone’s lives. However we cannot blame ourselves or anybody else; it’s not the easiest thing to do, but often necessary. Original content will both attract and retain customers, or fans, depending on the brand.

 

Networking-shy

Alright, you have now mastered all of the above, without realizing it’s all a solo effort! Success also comes from building relationships, whether it be clients, influencers or partners. This networking is not necessarily just going to ‘meetups’, where you meet people over drinks, but it can certainly make a difference through word of mouth. You have to interact with top people in the industry who can collaborate with your brand and help promote the business.

Single-mindedness 

It’s very easy to act like someone you’re not online, and this means trust can easily fade away between networks of people. The last thing you want for your business is losing customers because they can’t trust you anymore. You can solve this problem by bringing in known and trusted people, to also achieve user-generated content. Nothing nicer than your clients endorsing you publicly because they like you so much!

Neglecting conversion

No objective or purpose for your digital marketing will result in failure. Just having content created and sitting there may not get you very far, you need to be in control of everything you do and constantly monitor your pages – and have an objective for everything you do.

Not using email

Many marketers are still hesitant on that one, thinking it may annoy subscribers. Much of the conversion happens through email marketing; and a big part of how you get sales.

A bad website

Social media pages aside, this is the forefront of everything. A poorly designed website will make customers turn away within seconds. It should be the best part of your brand’s representation online, because it contains the most important information about the business, and links to the blog, store, social media, etc. The first thing you need to do when launching or relaunching a business is build an attractive website. It gives your brand more credibility if it’s not very popular yet.

An extreme case to get the point across!

An extreme case to get the point across!

 

No marketing culture at your company

If only the marketing department at your company is trying to do marketing and sales, it can’t be good. Everyone at the company is supposed to have some marketing acumen. All employees represent the brand and can help build a better voice.

Lack of strategy

This is basically a goal without a plan. No plan results in no results. Whatever content you decide to publish will need some thinking and planning beforehand. It helps create an identity and structure you will go by to achieve your results. It helps measure these results better.

badstrategy

 

A narrow vision

Adding to the paragraph above, setting out with a plan needs an examination of the environment the brand is trying to target. It will not be easy to hit the right spot from the beginning, but you need to look at everything around you before making final decisions.

Commitment-phobia

If you want to be in it, you have to be fully in it for it to work. You cannot treat digital marketing efforts passively. Just like a romantic relationship, you’re all in or all out, and no in-between. And yes, this also goes for personal brands.

 

That’s it from us for this month! The Mobi Apps Experts team is no perfect by any means, so this article is written by us for us, and for you as well! We always strive to improve and I’m sure you do too.

 

 

 

 

There are many ways you can promote your business website, but let’s start with the three key ones.

STEP 1: SEO

Make your business website search-friendly for Google by making it easy for the search engine to understand your page. Strive to gain exposure by getting your business mentioned by other websites and ask them to link back to your page. With some simple SEO tips, your small business can rank higher in search engines, helping generate more traffic to your business website.

Basic Tips To Make Your Website Search-Friendly:

  • Set a preferred domain URL– nowadays, people don’t always use a leading ‘www’ on their website domain name, they just use sample.com  rather than www.sample.com. Your web host should allow you to set your preferred version.
  • Use keywords in your content– write naturally in your content and don’t repeat the same keywords to frequently so it doesn’t look like spam. Use semantic-based words related to your field throughout your business website.
  • Install a Yoast SEO WordPress plugin– this plugin makes it much easier to optimize your content for search engines like Google by letting you add proper SEO titles and descriptions to your content. The advanced user can implement XML sitemaps, canonical URLs, breadcrumbs, etc.
  • Customize your permalink structure– in WordPress you can customize your URLs to be short and easier to remember by changing the permalink structure. Make it simple by using a shortened version of your post title, if you wish.
  • Submit a sitemap to Google– this helps search engines understand your business website better and make help your page rank higher on search engines.
  • Add ALT tags to images– you can also help Google understand your images by including a description in your image ALT tags.
  • Link to other sites and back to your older content – outbound linking can help your website’s authority, making it appear more relevant which can rank better. Internal links help the search engines understand your content more easily.

seo-advantages

STEP 2: SOCIAL MEDIA MARKETING

Set up your social media platform accounts and start building your online presence! Social media can really benefit your business by getting you exposure! A significant amount of your traffic will come from social media alone!  There’s no question your business should be on this marketing wave.

Think about this: your audience is on social media right now. You have the opportunity to expand your reach and promote your brand to thousands of new people and you can do it for free!

Create profiles on Twitter, LinkedIn, and Facebook as a base. If you sell products or can work with many visuals, also get a Pinterest account.

Social Media Marketing Tips:

  1. Add Social Media Follow Buttons On Your Business website

Install social media buttons on your site where they will be visible. Try on your sidebar or the top navigation pane.

  1. Make your content easy to share
  • Install social media sharing buttons–You can place social share buttons on the top, left or bottom of your content.
  • Optimize your images– there are optimal image sizes for each social media platform. Here’s a cheatsheet to help you optimize.
  1. When posting content on social media:
  • Create an introductionthat will grab attention or have a call to action.
  • Use popular hashtags!
  • Use social media management tools to schedule your posts (i.e. Hootsuite and Buffer).
  • Each social network has different times when user activity is at its highest. Avoid dead time zones.
  1. Be social!
  • Find your audience on social media and add people that might be interested in your business website and services.
  • Join relevant groups or follow others in the industry.
  • Engage with followers and ask questions to start conversations.
  • Share other people’s content. If you’re on twitter @mention
  • Commenton other people’s blogs. Leave useful comments and people will recognize your expertise and come to your page.
  1. Run a contest
  • Host a giveaway to help draw attention and attract your audience.

STEP 3: BLOGGING

Blogging allows you to increase awareness about your brand or service, establish credibility and show your expertise in your specific niche.

Tips For Effective Blogging:

  • Write useful content and be consistent– once or twice a week will help your business rank in search engines and attract social media traffic.
  • Add attractive visuals– make your images more shareable by avoiding generic stock photos.
  • Make it search-friendly– use keywords, SEO and hashtags.
  • Write in an easy-to-read format– keep your audience interested and wanting more by making it engaging and easy to read.

vantagens-de-ter-um-blog-profissional

First off, what is business blogging? In the world of businesses and blogs, business blogging is a marketing tactic that uses blogging to get your business more online visibility. Let’s start off by defining blogging. Blogging, as everyone knows, is an act of creating short form content related to a certain topic, for the general public. Next, what is online visibility and how does a blog bring it about? Online visibility is exactly what it sounds—being able to be found and seen on the internet. This could mean that your business can show up at a higher frequency in search engines, and on social media. However, business blogging is not the same as personal blogging as it is a marketing tactic, a marketing channel.

The benefits of business blogging

There are many benefits of creating a blog for your business. In short, business blogging is a low-cost way to create opportunities to get your website found by the people that you want to find it, so you can generate new leads and customers for your business. Here are a few outlined:

  1. It helps drive traffic to your website

To start off with, think about how many pages are found on your website. Probably not many, right? And think about how often you update those web-pages. Probably not that often, either. How many times can you update the About Us page anyways? However, blogging is a solution to these problems. Every time a blog post is made, it is an indexed page on your website, one more cue to Google and other search engines. Every new indexed page means more opportunity for you to show up in search engines and drive the traffic towards your own website. So the first benefit of blogging, it helps drive new traffic to your website and work closely with search engines and social media.

  1. It helps establish authority

The best business blogs answer common questions that their customers have. By creating content that is helpful for your target customer, it will establish you as an authority in their eyes. This is a handy tool for Sales and Service Professionals.

  1. It drives long term results

One hour of effort today can turn into hundreds of thousands of views and customers in the future. For instance, customers love to use blogs to test out big campaigns on the cheap, before they invest a lot of money and time into their creation. Blogs are also used to understand the company and what the companies offer better as well. (Fun Fact: About 70% of our traffic each month comes from posts that weren’t published that month. Whoa.)

  1. The power of blog comment

Does your company allow for comments and promote discussion? If not, then you are missing out on a golden opportunity to learn from readers and allow them to tell you what exactly they are interested in. Sometimes businesses do blogging in a very conservative and limited point of view, and miss out on seeing the world through the eyes of the consumers. When promoting comments and discussion, you will be able to attract questions and people who are interested in learning more, much of which can be then turned into another blog post. Also, the comment section of a blog can become the reason behind the creation of a community of passionate individuals who appreciate your company’s brand and mission.

Do not underestimate the power of a blog!