As communication technology advances and becomes more complicated, augmented reality is making strides forward, and Facebook being at the front of the race. As Mark Zuckerberg even stated on his personal page not long ago, his company is spending plenty of its time on developing this technology further, because it could be at the forefront of our society by 2020 (see Oculus). As we are seeing now, video is the most popular content form and we are evolving from it. While text and photo content is still very prominent, how relevant will it be in the future?
Now, we are talking about seeing a cartoon version of your friends and even family by just wearing a headset! At the rate virtual reality is developing, we soon won’t even need to bother being physically around them.
We have discussed messenger’s evolution and use in a recent post on our Facebook page. It has integrated with PayPal, allowing transactions and payments to be made through a conversation and a couple of clicks. Facebook is trying to turn Messenger into an e-commerce bot (because new trends), but it is not yet a very popular decision with most of its users, because we simple want to use Messenger to… speak to our friends!
In addition to “e-commerce”, paid ads are becoming more common and necessary for businesses to promote themselves, and several features are being added for all types of transactions facilitators to take place. Businesses will be able to focus a new kind of effort on Facebook as a marketplace rather than just a social media platform to advertise in.
This will not only apply to Europe and North America. Facebook intends to make all these features available worldwide, and will want to expand and innovate in ways that we never thought would be possible five years ago.