Tag Archives: video

We have been posting quite often about video marketing this year, whether live or edited. This is because we think it has become so important in the world of social media, especially for brands who need to have an increase of traffic to their pages and websites. Videos are the key entertainer these days, and it doesn’t take a university degree or rocket science to be able to film and edit something good! Almost anyone can do it…

1) Script it. Plan it

They don’t all need to be spontaneous. The best videos are often humorous and emotional ones – but with some prior planning. A well thought-out short video can go a long way for a brand.

2) Camera accessories

Using just your hands to keep control of the camera may not have the best outcome. If you are shooting something professional, a tripod is highly recommended. A good quality video will keep the audience hooked.

3) Audio

A viewer will not be best pleased if they can’t hear everything in the video. External microphones can be just as important as the internal ones.

 

4) Lighting

If you are shooting something informal from your smartphone, make sure it’s not in a dark place, because the image will not appear clearly. This situation would be easier to manage indoors than outdoors.

5) Aim for the target platform

Every social media platform has different attributes for video. Obviously, YouTube can always be the best place, due to time allowed amongst other things. Facebook has become extremely video-friendly so almost any video footage would work well. Instagram, Twitter and especially Snapchat are still in a world of their own; so before you start filming, know exactly what you’re filming for!

6) Subtitles?

That’s an interesting one. Many people nowadays watch videos while they’re at work, and can’t turn up the volume – and they especially can’t wait until they get home to watch it! 85% of videos on social media are watched without sound, so subtitles are key! (and will be appreciated)

 

7) Long or short?

As said before, attention span and patience are at a low these days, so unless it’s a really compelling videos that viewers can’t take their eyes off, make it long. Otherwise, short and sweet please!

Welcome to 2017! Our last blog of 2016 discussed technologies that could affect marketers (like us) in this new year, but this week we’ll discuss how we can have a better year. We always have to adapt to changes, tweak ourselves and our methods a little bit, in order to stay relevant and competitive.

1) Online organization

“New year, new me” goes the cliche, meaning businesses have to update their online profiles, whether on social media or the website, or perhaps both! What we suggest is that we must update all the information we show the world, so that we are prepared for new business whenever it comes. It’s the simplest of tasks and can make a big difference in the weeks to come.

2) Video

Yes, it’s exactly what you’re thinking. It’s the nth time we speak about this, because it really is quite important. Social media is becoming more and more about video, because that’s what drives the most engagement! It can consist of anything, from 360 to Live and also ads (least recommended?).

If you want to develop a more personal connection with your audience, good quality videos about what you do or see is a great way to get their attention. Because most are on mobile too, they just like to hold their devices and watch motion picture for a few minutes – take advantage of this!

 

3) Social Media Strategy ‘refresh’

Just like #1, a new audit should take place for all social media of your business to see where it went well and not so well. It’s probably time to set new goals and try something new, perhaps? Instead of focusing on selling, focus more on documenting your journey? Audience would appreciate it much more!

4) Reviews

You always want to keep the audience and clients happy, so feedback is important. Word of mouth marketing is stronger than you think, with most people making purchase decisions solely based on that, even if price is beyond their budget!

Just don’t be afraid to ask! Negatives can be important to turn into positives.

 


5) Optimization for search

On the slightly more complex and technical side, don’t forget to optimize for mobile and keep track of analytics to stay relevant in Google Search.

You need to see where your money would be best invested so that less is wasted on digital marketing efforts, especially for marketing that is paid such as google ads and so on…

When customers reach you, ask them how they got here; there may be a trend for you to double up on.

6) Trend awareness

2017 will bring new trends that will be a hit, which the online community will want to catch on and use for their entertainment or advantage. Marketers like us will need to keep an eye out for those to use for business reasons, in a suitable way if possible.

If you recall, one of the biggest mobile trends last year was Pokemon Go, and the ‘mannequin challenge’, which businesses appeared to use to their advantage but the hype only lasted a few months. Analyze every situation before jumping in it; not all will stay popular for long.

                              A mannequin challenge

In previous blogs, we have discussed the importance of different forms of content as well as social feeds to use for your business. This week will particularly be focused on Twitter as we look at how businesses should engage their brand with the public, on a platform where you can only write a limited amount of content, but can always share photos, videos and links.

If done right, it is easy to get popular on Twitter because the best tweets always get many likes and well as retweets. If you are a brand, you need to tread carefully if you want to engage and increase your follower base by the day.

So, what are some of the things you should do?

Profile Optimization

Fill up the bio as completely and accurately as possible; this is where people get to know who you are and what you do, so describe in the best possible way and put the best pictures you have of your brand. There is also a link section for your website!

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Consistent Posting

Get active and stay active. If you want people to remember you on their timeline, you need to post content several times a week (if not a day), to increase your chances of getting replies, likes and retweets. Don’t be afraid to retweet content that other accounts are posting, because it shows you are happy to share interesting things and other brands will notice you, including the one you retweeted. There is also the option of polls if you want a different means to get audience interaction.

Planning

Make sure you stay in control of the content you are posting as well as the schedule. Anything that is overdone can be detrimental and annoying to the timeline.

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Lead cards and Twitter ads

Just like Facebook, Twitter has advertising capabilities. You can choose a specific target and market to them using a specific hashtag. Lead cards allow you to give consumers access to a download or subscribe to your list on a button’s click.

Engagement

In addition to the mentioned above, you can also engage by joining Twitter chats, look up and follow event hashtags, or hashtag trending topics by commenting on them as well. Always remember to interact with others as it helps you as well.

Visuals

Not only do you need to post very good written content, but visuals are just as important, if not more. Your photos and videos need to be unique and especially self made. It helps give your brand and twitter account an identity.

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Hashtags

Twitter is famous because of its hashtag use, because that’s where they were invented! Hashtags give you a chance to be found in searches about specific topics and usually two are enough per post.

Pinned posts

Those help get more traffic to your content when people visit your profile. It can be anything from a link to a new blog, a website, or even to a suggested download. They are usually located at the very top of your tweets.

Metrics

Keep track of all that is happening on your account, behind the scenes. Metrics give you a chance to see where and whether things are working which give you a chance to improve on certain aspects. It will never be perfect, but depending on your goals, you can adjust your strategy.

Now that we have covered the things you are strongly encouraged to do on Twitter, what are the few things you should not do?

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Self-centered tweeting

Don’t let it be about you, you, you all the time. Of course, you could tweet about news on your business or services every so often, but it’s much better to be talking positively about someone else. It will be respected and generate traffic and interest.

Auto-comments

NO. Every tweet should be manual and personalized if possible. Auto-comments will give the impression that this account isn’t of much importance to the business and push people away.

Careful tweeting

When an issue is sensitive, do your research on the topic before risking offending anyone or looking entirely stupid. It’s important to get involved in serious discussions, but more important to say the right thing.

 

Thanks for your time and see you soon again! Hope you’ve enjoyed this read and that your Twitter life will only get better from now on.

Nothing builds rapport, gets traffic, and makes sales like a great video

We are currently in the year 2015. Video is the dominant social media content format of choice along with a lot of sleek visuals. Video segments, “vlog” posts and videocasts are their own form of content that drives social engagement and marketing goals. It is time to boost your business marketing strategy and take video content to the next level! Over the past few years visual based platforms such as Pinterest, Snapchat and Instagram skyrocket in user engagement. Video has even been used more widely on Facebook in recent years. There are so many creative editing tools and apps at our fingertips, which make it super easy to create interesting videos with the touch of a button.

High quality and professional looking videos are no longer reserved only by businesses with big budgets. Businesses with smaller budgets can create video content just as easily without breaking the bank.

Dynamic visuals can help establish your business professionalism. If you do not use some sort of video content in your posting, audiences will take note because this reflects that your business does not keep up with the times and technology. You want to appear professional and reputable. More commonly, videos are starting to become more relaxed and natural. There is no need to set up a studio and use high end lighting and cameras because social media audiences are attracted to spur-of-the-moment content and a spontaneous feel such as videos recorded on smartphones. These are more engaging because more people can relate.

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Video builds trust, credibility and rapport

Recent studies show that people are more likely to spend time with someone they know but don’t like, rather than with a stranger. Presenting yourself, your products and service on video helps you to build familiarity, trust, credibility and rapport. Give your products and services a face and personality; develop a brand image.

Video content is a triple threat                                                                                                                                            Not only can people hear you, they can read whatever it is you’re writing and most importantly, people SEE your body language. They see your eyes, your smiles, your laugh, your nervous ticks, any facial expressions and gestures, along with much, much more. And that is the secret. Body language communicates more information than you could ever HOPE to write in a blog or post. You need video to communicate this body language.

Exceed your customers’ expectations

Customers want their information fast and easily! The best way to give it to them is through a visual presentation. People often search a number of sites before finding what they are looking for and anything that makes this mission easier and more enjoyable is greatly received.

A picture is worth a thousand words

According to research people tend to remember 20% of the things they hear, 30% of the things they see and a huge 70% of what they see and hear together. How many words do you think a minute of video is worth?

Make your business more social

By posting interesting content such as ‘how to’ videos on social media platforms, you can develop a large following and draw more potential clients to your website. Video is easy to share and in instances can become viral, being seen by millions of people all over the world. This can increase visitors, boost SEO, increase your credibility and keep you in the minds of prospective clients. Video on your website can improve your search engine ratings so you can gain more exposure and prominence.

Trust

Genuine video testimonials are one of the most powerful ways to demonstrate that you are a trusted business that delivers on your products and services. They show that you care about your customers’ experience in relation to your business, help to promote you and also prove that you create relationships with your customers and not just sell to them.

Increase your productivity

“How to” videos that visually explain how to do something not only help to sell your products and service, they also save you time by reducing the amount of questions you have to answer later on. They remove doubt, add clarity and highlight your message, products and services in the light you wish them to be seen.

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