Tag Archives: Twitter

So, Twitter… another interesting change recently, which is slowly hitting all the millions of accounts globally – we can now tweet in double the characters we have been used to for so long. Even though many have not appreciated this update, we need to give it the benefit of the doubt and convey even more information in one go. Twitter is important for communications in all areas that surround us on a daily basis, and people who make a living out of using Twitter can really benefit from this. But as we know, very well, Twitter is not all serious matters – it can be used in many light hearted ways!

Getting an extra 140 characters means that in a link sharing world, we can now post more than one in a tweet – it saves a bit of time publishing one tweet per link and can be good for brand’s promotional agendas. Journalists covering major news can present information in more detail, and use less thread space.

In bilingual countries, two separate tweets for two languages can also be time consuming, so why not 2-in-1? Brands that are based in Eastern Canada can now tweet in english and french within the same composition!

On a less serious note, people who use Twitter for a laugh can write their jokes using breaks and annoy their followers in a light hearted manner. Oh, and emojis! They are used so often these days and there’s also more space for them now. It’s useful for brands trying to get creative or for a human being to properly express themselves!

Want to tweet song lyrics in longer form? Now you can! Artists and also their followers can express themselves using their songs in a more meaningful way.

How do you plan on using Twitter with 280 characters? 😀 Let’s hope we’ll be thanking Jack Dorsey soon.

This week’s blog is set to discuss a new and emerging trend in social media marketing, resulting from the unfortunate change of algorithms with social networks, preventing Facebook pages (especially) from getting the organic reach they want on their posts. Welcome to “growth hacking“!

Growth hacking has become a new concept in the last year or so that businesses are trying to use to ‘cheat’ the system and find new ways to grow their social media accounts to get conversions. Before paid ads and post boosts became common, it was easy to reach all of your following every time you posted something. Now, you’d be lucky to reach half organically. These paid options want to guarantee a bigger reach if you show the money, but we’re unsure how well it really works in terms of ROI.

 

1. Money for Likes

Whether on Facebook, Twitter or Instagram, businesses and personal brands are now spending money to look like they have bigger numbers supporting them. However, these new followers and likes are not necessarily genuine and; going through a list of likes can see you being followed by strange looking accounts.

Buying yourself a fake following can immediately destroy your credibility after having spent so much time and effort building it initially, so why be so desperate to hurt your budget for a bigger number? If you are caught doing that, you can also get punished by the main networks.

Data insights are crucial to the strategy a business takes with social, and fake data will ruin all important metrics which will be hard to fix later on. Your business will likely respect you more if you conduct digital affairs in an honest manner. Is cheating morally and financially really worth it?

2. Team Instagram

There is a somewhat witty way to ‘cheat’ on Instagram, without spending money or feeling guilty of looking good. IG’s algorithms work in a way where engagement is key to success. So in this case, groups of people all agree to support each other’s pages by constantly liking and commenting on photos. Team effort can eventually lead to victory.

But here comes the problem. This means only a specific network of people are showing you love, while millions of others probably aren’t aware of what’s going on, or these posts won’t be visible to them, so the reach is again limited, and not great for metrics.

3. Twitter Favourites

Twitter has seen an interesting change lately, where just like Facebook, tweet likes of accounts you don’t even follow appear on your news feed, simply because someone else you follow liked that tweet. Half of newsfeeds are filled up with that, and the best tweets can get additional likes and retweets from many other accounts that don’t follow them. Twitter’s algorithms fortunately still favour organic reach, which is a huge plus for everyone involved and should make the most of it while this system is still around.

The only downside to this is ultimately the financial side, as it may not count for much at the end if businesses aren’t selling products/services at the end of it.

Play by the rules of the game, even if they don’t necessarily appeal to you. Cheat and you’re in trouble if you get caught!

Remember, complementary to your website, social media profiles are also the face of a business on the internet. This blog will cover some key elements that social profiles must have to appear as credible and professional as possible.

The bio/about us: for any social media user who happens to be visiting your Twitter, Facebook, Instagram or LinkedIn page for the first time, will want to read on more about the company and end up following the brand online; BUT, that can only happen if the bio is really well written! Are you able to describe the company in a couple of sentences?

The logo: Make sure you use the official company logo as your profile picture. Keep the consistency across all social pages, as it enhances your credibility and followers will be impressed and appreciate it.

 

The handle: this is the username that appears underneath the name of the social accounts (the @), and especially important for google searches. Even if your company is global, make sure your naming of the handles is as accurate as possible to the company name. It can also help to get it verified.

Posting frequencies: I believe this truly depends on the nature of the business. As mentioned before in past blogs, posting too much can be annoying and too little almost makes you disappear, so there needs to be a balance. The count is different for every social account and the amount of content you essentially want to share. All social accounts must have at least several posts a week if not a day.

Sharing from others: If you saw good content from another user that you want to share, make sure to credit said account. The credited will appreciate it, and your followers will respect you more for cheating. This could also lead to a great partnership/relationship, simply thanks to a post!

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Photos: Viewers love images or anything else that is visually attractive. Using top quality images for all the posts may be a bit of work, but essential in reaching the objectives. Posts containing images and/or videos will get the most likes and shares. It may require investing in professional photography or a graphic designer.

Responding to comments: Sadly on social media, there are many people who enjoy just writing negative comments, even when it’s not necessary. Users appreciate when comments are responded to even if it can often be overwhelming. You just need to respond calmly and professionally to whatever is coming you way, but no need to feed the trolls!

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Hope you’ve enjoyed the read and see you again in two weeks!

In previous blogs, we have discussed the importance of different forms of content as well as social feeds to use for your business. This week will particularly be focused on Twitter as we look at how businesses should engage their brand with the public, on a platform where you can only write a limited amount of content, but can always share photos, videos and links.

If done right, it is easy to get popular on Twitter because the best tweets always get many likes and well as retweets. If you are a brand, you need to tread carefully if you want to engage and increase your follower base by the day.

So, what are some of the things you should do?

Profile Optimization

Fill up the bio as completely and accurately as possible; this is where people get to know who you are and what you do, so describe in the best possible way and put the best pictures you have of your brand. There is also a link section for your website!

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Consistent Posting

Get active and stay active. If you want people to remember you on their timeline, you need to post content several times a week (if not a day), to increase your chances of getting replies, likes and retweets. Don’t be afraid to retweet content that other accounts are posting, because it shows you are happy to share interesting things and other brands will notice you, including the one you retweeted. There is also the option of polls if you want a different means to get audience interaction.

Planning

Make sure you stay in control of the content you are posting as well as the schedule. Anything that is overdone can be detrimental and annoying to the timeline.

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Lead cards and Twitter ads

Just like Facebook, Twitter has advertising capabilities. You can choose a specific target and market to them using a specific hashtag. Lead cards allow you to give consumers access to a download or subscribe to your list on a button’s click.

Engagement

In addition to the mentioned above, you can also engage by joining Twitter chats, look up and follow event hashtags, or hashtag trending topics by commenting on them as well. Always remember to interact with others as it helps you as well.

Visuals

Not only do you need to post very good written content, but visuals are just as important, if not more. Your photos and videos need to be unique and especially self made. It helps give your brand and twitter account an identity.

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Hashtags

Twitter is famous because of its hashtag use, because that’s where they were invented! Hashtags give you a chance to be found in searches about specific topics and usually two are enough per post.

Pinned posts

Those help get more traffic to your content when people visit your profile. It can be anything from a link to a new blog, a website, or even to a suggested download. They are usually located at the very top of your tweets.

Metrics

Keep track of all that is happening on your account, behind the scenes. Metrics give you a chance to see where and whether things are working which give you a chance to improve on certain aspects. It will never be perfect, but depending on your goals, you can adjust your strategy.

Now that we have covered the things you are strongly encouraged to do on Twitter, what are the few things you should not do?

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Self-centered tweeting

Don’t let it be about you, you, you all the time. Of course, you could tweet about news on your business or services every so often, but it’s much better to be talking positively about someone else. It will be respected and generate traffic and interest.

Auto-comments

NO. Every tweet should be manual and personalized if possible. Auto-comments will give the impression that this account isn’t of much importance to the business and push people away.

Careful tweeting

When an issue is sensitive, do your research on the topic before risking offending anyone or looking entirely stupid. It’s important to get involved in serious discussions, but more important to say the right thing.

 

Thanks for your time and see you soon again! Hope you’ve enjoyed this read and that your Twitter life will only get better from now on.

When Twitter was launched in 2009, it was mainly a hub for celebrities to communicate with and entertain each other through follows and tweeting about their lives, until fans kept pouring in to follow the lives of famous people they looked up to.

Fast forward 7 years. Celebrities are still very much a part of Twitter, but the social network has become much more than just petty Hollywood stories and gossip; it has become the ‘go to’ place to get the latest, breaking news of events happening globally. Because mobile phone technology has progressed significantly, it is easy for a professional journalist or a citizen journalist (as we like to call them), to report or anything they have heard or seen.

Professional journalists tend to have verified accounts and a good few thousand followers, depending on their popularity and position with the employing company. Citizen journalists are mainly regular people with a decent following who are always keeping up with things as they happen, but do not have the credibility of the professional ones.

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The above paragraph was related to current global affairs. However, Twitter is also very important in the sporting world, where news are constantly happening but the system works in similar ways, whether it is the result of a game, or a player trade, or rumours.

Another side of Twitter consists of regular people attempting to popularise their accounts and ‘brand’ themselves by tweeting witty/funny statements to get as many retweets as possible. The social network has become a personal branding competition on top of being a news outlet and a networking site. The need for personal branding success has become so high that accounts of all sorts are created, and the people behind them spend more hours than necessary daily to acquire followers and engage with other tweeters.

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To conclude, it’s safe to say that Twitter has a mix of everything, but needs to keep the 140 characters policy in order to stay in control of itself. The last thing we need is Twitter re-branding itself!

Video marketing. It all began with YouTube in 2005, when curious subscribers were able to start viewing and posting their own videos onto the Internet. Facebook, Twitter, Instagram, Snapchat, Vines and Periscope were not yet around. Today, video content can be seen on all of the mentioned above, but in very different ways.

There has become an increasing number of people who take to YouTube to make their Internet careers. They are either make-up artists who try to teach women new techniques, they can be online gamers who film themselves playing, comedians who make their name on YouTube and start going on tours when they are popular enough. That is not to say it is easy to get a YouTube career going. Almost anybody can set up an account and record a video, but it is the quality of the content that will win viewers and subscribers.

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Pewdiepie, probably the most successful YouTuber to date

Instagram today allows us to record about 60 second videos and are slowly planning on making it longer. Twitter videos are usually brought on from Vines and are very short lasting, usually 6.30 seconds to be precise. Useful for people who would not usually want to watch very long videos and prefer quick content.

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Periscope allows users to record themselves live while going about their day. Followers of particular accounts usually comment which make a quick appearance during the live recording. These are mostly used by popular social influencers and celebrities. They tend to answer to comments and questions that others type up, and consist no more than a few words. The comment ‘bubbles’ make an appearance so quick that the person recording the video does not always have plenty of time to read it.

What about Snapchat? Longer than Twitter, but much shorter than Instagram. Users can usually record videos for upto 10 seconds long while their caption is also present to describe the content of the video.

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And then, we have Facebook. The Internet had shown concerns recently that it was on the decline, but after the introduction of the Live feature, almost any user can now record themselves doing whatever it is they wish. It is now being used frequently by celebrities, fan pages and even online magazines to deliver a presentation to followers, or to simply conduct Q&As.

The interaction with followers is very simple. The comment section becomes very important, as this helps the main user lead the conversation and answer questions, return occasional greetings, and answer questions. Brands are also using this frequently if there is an event happening at their store, or for a promotional launch.

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My question is, will more people start using it on a regular basis, for any kind of reason? Will it mark the end of status updates and photo sharing, and simply going on live to record a video? I truly believe this is only the beginning, especially for Facebook, as its popularity has regrown again following this introduction.

I am sure Snapchat and Instagram will come up with their unique features and policies in the coming months, which will allow longer recording and potentially a similar concept to Facebook and Periscope. However, Snapchat founder Evan Spiegel has suggested he wants to keep Snapchat as it is and not let lose its identity by following the lead of the others.

“Modern marketing is about conversations, not just one-way broadcasting.”-Anonymous

Twitter is probably one of the easiest was to engage in social media without the use of fancy graphics, post ideas or techniques. However, the only technique needed for success is “Keeping it Simple.” With the limit of 140 characters, it is a great way to get your point across to many of your audience who are not avid readers and who lack long attention spans. Overall, it requires short time commitments, is easy to manage and is a great way for audience/customer engagement happen.

Currently, there are more than 10 million people using Twitter—if you have a demographic that is young, educated and online you will have many of them who will be interested in your tweets. In this day and age, one way broadcasting is still a great way to get your product marketed, however, the ability to converse simultaneously is nonetheless a great advantage. People go to Twitter to share what they know and learn in return. Twitter users are hungry for new ideas, opportunities, information, services, and products. If your business is not part of this exchange, you’re leaving two huge opportunities untouched: growing your business and improving it.

Twitter is all about what is “new.” People are interested in the now and the new. This is the strength of Twitter. On a daily basis, Twitter is flooded with worldwide news, highlights of the fashion, celebrity and Hollywood industries and everyday drama that surround local communities. There is no limit to what Twitter can host! This is probably why more and more business are starting to understand the value that Twitter can add to their business. It is user friendly and can boost the look and the personality of any business in instant. Tweets travel faster than light, and what goes in stays in!

Like all other social media sites, Twitter follows a basic guideline. Have up to date information for the followers, keep the content engaging, add pictures and keep everything interesting! Twitter only has one significant feature: Character limit and endless conversation.

In order to have a successful page for any business, the following 5 tips are a must:

  1. Define your Business
    • If the sole purpose of a Twitter account is to direct the traffic to a company website, then Twitter page will add to a list of negative factors contributing to an unproductive business. Audience on Twitter like to be engaged, like to converse and like to get their questions and queries answered.
  2. Assign Right Tweeters
    • You need people who can truly capture your business’ voice and speak knowledgably about the company (or know how to get knowledgeable answers fast from the executive team). Qualities to search for include: a good listener, trustworthy, and good etiquettes.
  3. Assign Voices
    • People on Twitter want to know the name of the person on the other end. Here’s how some of the strongest businesses on Twitter do it: they use the company name as the Twitter handle, and in the profile information, they list the employees who manage the account by their real names. Having an identity for your business is a necessity.
  4. Follow the Right People
    • On Twitter, quality outweighs quantity. It’s best to follow and be followed by interesting, influential, and useful people. Remember that your profile is open to the public (only in the rarest of circumstances would a business make its Twitter account private). Anyone can see whom you follow and who follows you, and those people can affect your credibility
  5. Be Engaging
    • Being engaging is easier said than done, but it’s by far one of the most important characteristics of a successful Twitter account. In order to liven up the feel of the Twitter page, have a sense of humor, but keep it business appropriate. Upload pictures! Pictures with a brief caption are a great way to get engagement. Include what is new that your business is now boasting. For food business such as restaurants, pictures are a great way to boast new dishes, menus and specials.

Succeeding on Twitter is not a hard feat, however, it requires a bit of strategic thinking and briefing in order to maintain your audience and obtain more.

Social media is the way to go. In today’s day and time, if social media is not part of your business, then you are not part of anyone else’s business; regardless of what your business is. However, being a dentist, you might think that a patient-dentist relationship is solidified and ameliorated by good conduct, thorough procedures and careful follow-ups. Which brings us back to the question—why social media? Just as the importance of a dentist’s good conduct, thorough procedures and follow-ups value and significance cannot be quantified, neither can the value nor importance of social media can. In an era where even a 10 yr is obsessed to a cellular screen and social media, it is the only way to build a relationship with your neighbors, your patients, and potential patients.  Then the question which arises is; how? How can social media do just that? How can social media help a dentist succeed and promote his/her own practice and attract potential customers?

Highlight your services!

Being a dentist, you evidently perform many procedures and provide services that not everyone will be aware of. Get those out on the social media for your patients to know. Highlight the most important ones and the most popular ones while giving an excerpt of what they are and the importance they hold for you. Let your social media followers know about preparation tips, the importance of the dental procedures on their overall health and the significance of acting on time. Aside from the services, consider posting about the monetary requirements for the procedures, and how your clinic does comparatively to other clinics. Some important services to consider are teeth alignment, state of the art technology your clinic owns for procedures that not all dental clinics are able to administer, and any esthetic services.

Offer tips and techniques from experts!

Not everyone will follow your social media page for acquiring information pertaining to your services. Also, too many posts of the same topic and theme will eventually decrease the flow of traffic to your pages. Social media pages need to maintain diversity and generate interest of their followers.

Post dental tips and advice for the general public and advice specific to certain types of dental patients. This will generate an interest and will attract people of various interests to follow and stay connected to your social media pages. Also, offer some DIY techniques for patients so that they may continue to maintain their dental health after receiving the dental treatment at a clinic. For instance, tips to maintain white and bright teeth after having getting them brightened.

Show off testimonials!

Many a time patients will leave positive remarks or messages concerning the treatment and the services they received while at your clinic. Let others know through your social media page! Many people fidget before deciding who to have as their family dentist and not to mention bias opinions of friends and family members add to the growing fear. Having unbiased testimonials posted on your social media pages for others to see is a great way to let others know of the positivity that your clinic offers.

Introduce your clinic!

This can be as simple as taking some photos of your staff members and letting everyone know about those smiling faces. You can make your social media pages more welcoming by posting pictures of the state of the art technology that your clinic possesses and any child friendly areas that you have designed. Let your online traffic know about the hours at which you operate. Are your hours convenient for all types of patients? Night shift workers, daytime workers and weekend shift doers?

Diversity=Success!

Diversity is vital in ensuring a good flow of traffic to your social media pages. Get audience engagement! Host a smile contest and giveaways! The more you invest in social media, the more it will help you grow!

 

Short and sweet is what Twitter is all about. It is a platform through which you can get the most bang for your buck, or, in other words, the most engagement for each of the posts that you make. With other 300 million monthly active users and 500 million tweets sent every day, Twitter offers your company/business an immense opportunity to reach potential customers. Unlike other social media platforms, 80% of Twitter users access it through their mobile devices, which means you will be at their fingertips.

Besides, everything happens on Twitter, from breaking global news to local events. So, why not join the crowd? Start a Twitter account for your company and get your business out there!

Before getting started on your very own company’s twitter account, it is necessary to ensure that you are well acquainted with the way you should post on Twitter in order to get the most out of your efforts.

Optimize your Twitter bio

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Let the world know everything they need to about your company. For your twitter page, ensure that your company identity and the voice are branded well. In other words, have a bio that tells people exactly who you are and what you do, a link to your company website and all other information necessary pertaining to your business that you deem would be a valuable addition.

Connect in context

Twitter is about the now and the current. Hence, posting all the information on a regular basis about your product and the background of your company/business might not be the best way to go about. Rather, try telling your audience about your new and exciting product, its features, its qualities and how it is a must for them to have. Getting them engaged with simple posts that speak a lot is a powerful tool. Keep it short and simple—a principle on which Twitter rolls.

Listen and Learn

When starting something for the first time, it is necessary to watch what others and doin in order to learn. Observe your competitors tweets or search for keywords pertaining your industry in order to gather the intelligence. This is an easy way to gather the information and the marketing tactics that you need so that you may apply them for your own benefit. Watch, observe, learn and improve.

Grow and Succeed

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Twitter is a social media platform in which there is constant engagement. For such situations, its necessary to learn how to handle situations with the best interest of the customer and your company in mind. Try and obtain information and methods of handling posts made in the best possible way. Another way of ensuring growth and success is to constantly run exciting promotions in order to strengthen your brand and to better engage with customers. Twitter ads are also a great way to get your efforts amplified!

Learn from others

In order to be successful, it is necessary to follow in the footsteps of those who were able to accomplish what you desire. Hence, find companies that are part of the same industry as you, learn their tactics and get them implemented on your growing business.

In the words of a provider of PR and content marketing for startups, “Make a list of the 100 most influential people in your space — journalists, thought leaders, potential clients/customers, big-name bloggers and writers, potential partners, etc. Add them to a private Twitter list and engage with them daily. And remember to “be casual [and helpful], not promotional. Build a real relationship and then look for opportunities to collaborate.”

Be regular

Posting on twitter everyday is a sign of a healthy and an active company. Tweeting once a week or once a month gets you out of the loop, and causes your audience to trail away from your business.

Twitter is a valuable marketing tool. Its minimalist approach provides convenience for your audience while ensure optimum engagement and success for your company. In the case of Twitter, there is no picture that is worth a thousand words, but a sentence that is worth a thousand words!

 

 

 

 

 

If you have not yet noticed, big companies and even small businesses have already started using Twitter as it is the new way to promote, connect and brand a business. If your business has not taken advantage of an online presence, your business is definitely missing out on many benefits and opportunities to bring in potential clients. So why bother using Twitter for your business? Harness the power of social media! The following are reasons why you should start tweeting.

  1. Connecting With Clients

This is the key reason why you should get on Twitter for your small business. You will be able to connect with your followers and potential clients because they themselves are using Twitter. Twitter has become a daily routine for most users who log onto it every single day, and check in at multiple times in the day. Some users log onto Twitter first thing in the morning, even before brushing their teeth. If you have an unsatisfied customer you will most likely hear from them on Twitter. This will help your business to help them. See what people are tweeting about your product or service.

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  1. Branding

You do not have to be a big brand like Microsoft, Adidas or Tim Horton’s to brand yourself on Twitter. You can be an average joe, small business owner and still brand yourself on Twitter. If your company is not recognized, you need to get a personal account that identifies your story and what your company does. Nobody want to talk to a logo unless it’s a famous brand. You will connect with more followers when they know you are a person and not a robot.

  1. Client Feedback

Once you have established a connection with your followers and potential clients, you will soon be getting feedback on how you can improve your product, your services and maybe even your customer service. Listening to them will help you in the future. You can tweet a question to get a grasp of how satisfied your clients are.

  1. Marketing

One of the reasons to use Twitter is for marketing purposes. Get your product or service out there to a wide audience for absolutely FREE. You don’t have to pay to have a business account on Twitter.

  1. News

You can tweet the latest business updates on Twitter. Keep your audience informed of special offers and promotions as well as new products and services.

6. Give Away Coupon Codes and Promotions

You can tweet about new deals and give out coupon codes to give your company the extra boost and to attract new clients. Everyone loves getting a good deal. Special offers and incentives are great for small businesses because they help bring in new customers. You can use these promotions as a thank you to your loyal followers as well.

7. Twitter is Viral

If you follow the most successful businesses and brands on Twitter, you will know just how viral Twitter can be. Use the fast-paced sharing of tweets as your marketing strategy for your future promotions.

8. Spy on Competitors

Did you know that you can spy on competition too? The best part about this and keeping tabs on your clients and customers is that it is FREE using Twitter search. You can not only read what customers are talking about, but you can also read what they are saying about your competition. If your competitors are not dealing well with customer complaints, what would happen if you suddenly tweet an answer for them about their concerns? You can offer them a solution or suggest they try something new.

9. Increase Your Sales

Twitter can help you increase sales and ultimately make profit for your business. The best part is that Twitter is free advertising for your business. However, it also takes time to engage in and this is where many businesses falter…social media marketing is a medium to long term marketing strategy on the whole and you need to be committed to it. Twitter is completely free and possibly the fastest way to build a list of prospects, but it doesn’t end here; you need to keep your followers entertained and informed and that takes valuable time.

10. Foster Brand Loyalty

At the end of the day, once you have engaged with your followers and helped your customers on Twitter, they will be loyal to your brand for a quite some time as long as you post regularly. The Twitter platform is there and ready to use… so what you waiting for? Start tweeting.

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