Tag Archives: traffic

While we are in a generation and era where everyone is excited about digital marketing and jumping on board with marketing teams due to their desire to create content and promoting products and services, it seems many of us are not quite doing it properly, thus the frustration of not seeing results when we curate content online.

A report written by Steve Rayson suggests that “The majority of content published on the Internet is simply ignored when it comes to shares and links. The data suggests most content is simply not worthy of sharing or linking, and also that people are very poor at amplifying content…”. When marketers create content for social media pages, they expect every post to get plenty of interaction, but the real result being 0.5% of that. This blog describes several factors behind this situation and how it can be resolved.

Bad writing

Great non-visual content begins with top writing skills. Most businesses spend most of their time thinking about the media, consulting and design and make the writing the least important priority. They think writing is the easiest part, so will not invest as much time on it and trust any decent writer to get the content done.

badgrammar

 

SEO what?

We understand it may be the least popular part of digital marketing, but one way to get traffic to your website and blog is by… doing SEO! Using keywords, tags and links to help rank high on google searches is the only way googlers will be able to find you, if they are looking for a product or service like yours!

Not promoting your content

Take a moment to picture, in your head, how many social media posts, blogs and general content gets published on the web everyday; we are talking millions! How many get noticed and followed? Not much. It’s one thing to create and publish great content, and another to promote it as cleverly and hard as you can. Similar to SEO!

No originality

To make your content popular, it needs to inspire and add some sort of value to the reader – what good does it do for them? Many brands and content marketers are just putting out content for the sake of it, but are not making a difference in anyone’s lives. However we cannot blame ourselves or anybody else; it’s not the easiest thing to do, but often necessary. Original content will both attract and retain customers, or fans, depending on the brand.

 

Networking-shy

Alright, you have now mastered all of the above, without realizing it’s all a solo effort! Success also comes from building relationships, whether it be clients, influencers or partners. This networking is not necessarily just going to ‘meetups’, where you meet people over drinks, but it can certainly make a difference through word of mouth. You have to interact with top people in the industry who can collaborate with your brand and help promote the business.

Single-mindedness 

It’s very easy to act like someone you’re not online, and this means trust can easily fade away between networks of people. The last thing you want for your business is losing customers because they can’t trust you anymore. You can solve this problem by bringing in known and trusted people, to also achieve user-generated content. Nothing nicer than your clients endorsing you publicly because they like you so much!

Neglecting conversion

No objective or purpose for your digital marketing will result in failure. Just having content created and sitting there may not get you very far, you need to be in control of everything you do and constantly monitor your pages – and have an objective for everything you do.

Not using email

Many marketers are still hesitant on that one, thinking it may annoy subscribers. Much of the conversion happens through email marketing; and a big part of how you get sales.

A bad website

Social media pages aside, this is the forefront of everything. A poorly designed website will make customers turn away within seconds. It should be the best part of your brand’s representation online, because it contains the most important information about the business, and links to the blog, store, social media, etc. The first thing you need to do when launching or relaunching a business is build an attractive website. It gives your brand more credibility if it’s not very popular yet.

An extreme case to get the point across!

An extreme case to get the point across!

 

No marketing culture at your company

If only the marketing department at your company is trying to do marketing and sales, it can’t be good. Everyone at the company is supposed to have some marketing acumen. All employees represent the brand and can help build a better voice.

Lack of strategy

This is basically a goal without a plan. No plan results in no results. Whatever content you decide to publish will need some thinking and planning beforehand. It helps create an identity and structure you will go by to achieve your results. It helps measure these results better.

badstrategy

 

A narrow vision

Adding to the paragraph above, setting out with a plan needs an examination of the environment the brand is trying to target. It will not be easy to hit the right spot from the beginning, but you need to look at everything around you before making final decisions.

Commitment-phobia

If you want to be in it, you have to be fully in it for it to work. You cannot treat digital marketing efforts passively. Just like a romantic relationship, you’re all in or all out, and no in-between. And yes, this also goes for personal brands.

 

That’s it from us for this month! The Mobi Apps Experts team is no perfect by any means, so this article is written by us for us, and for you as well! We always strive to improve and I’m sure you do too.

 

 

 

 

In previous blogs, we have discussed the importance of different forms of content as well as social feeds to use for your business. This week will particularly be focused on Twitter as we look at how businesses should engage their brand with the public, on a platform where you can only write a limited amount of content, but can always share photos, videos and links.

If done right, it is easy to get popular on Twitter because the best tweets always get many likes and well as retweets. If you are a brand, you need to tread carefully if you want to engage and increase your follower base by the day.

So, what are some of the things you should do?

Profile Optimization

Fill up the bio as completely and accurately as possible; this is where people get to know who you are and what you do, so describe in the best possible way and put the best pictures you have of your brand. There is also a link section for your website!

brandbio

Consistent Posting

Get active and stay active. If you want people to remember you on their timeline, you need to post content several times a week (if not a day), to increase your chances of getting replies, likes and retweets. Don’t be afraid to retweet content that other accounts are posting, because it shows you are happy to share interesting things and other brands will notice you, including the one you retweeted. There is also the option of polls if you want a different means to get audience interaction.

Planning

Make sure you stay in control of the content you are posting as well as the schedule. Anything that is overdone can be detrimental and annoying to the timeline.

twitterhootsuite

 

Lead cards and Twitter ads

Just like Facebook, Twitter has advertising capabilities. You can choose a specific target and market to them using a specific hashtag. Lead cards allow you to give consumers access to a download or subscribe to your list on a button’s click.

Engagement

In addition to the mentioned above, you can also engage by joining Twitter chats, look up and follow event hashtags, or hashtag trending topics by commenting on them as well. Always remember to interact with others as it helps you as well.

Visuals

Not only do you need to post very good written content, but visuals are just as important, if not more. Your photos and videos need to be unique and especially self made. It helps give your brand and twitter account an identity.

twittervisuals

 

Hashtags

Twitter is famous because of its hashtag use, because that’s where they were invented! Hashtags give you a chance to be found in searches about specific topics and usually two are enough per post.

Pinned posts

Those help get more traffic to your content when people visit your profile. It can be anything from a link to a new blog, a website, or even to a suggested download. They are usually located at the very top of your tweets.

Metrics

Keep track of all that is happening on your account, behind the scenes. Metrics give you a chance to see where and whether things are working which give you a chance to improve on certain aspects. It will never be perfect, but depending on your goals, you can adjust your strategy.

Now that we have covered the things you are strongly encouraged to do on Twitter, what are the few things you should not do?

stopsign

 

Self-centered tweeting

Don’t let it be about you, you, you all the time. Of course, you could tweet about news on your business or services every so often, but it’s much better to be talking positively about someone else. It will be respected and generate traffic and interest.

Auto-comments

NO. Every tweet should be manual and personalized if possible. Auto-comments will give the impression that this account isn’t of much importance to the business and push people away.

Careful tweeting

When an issue is sensitive, do your research on the topic before risking offending anyone or looking entirely stupid. It’s important to get involved in serious discussions, but more important to say the right thing.

 

Thanks for your time and see you soon again! Hope you’ve enjoyed this read and that your Twitter life will only get better from now on.

Everyone likes winning something or gaining a reward or recognition from something that’s enticing and makes us all want to participate. The ALS Ice Bucket Challenge has been steamrolling through the summer. Everyone in your Facebook feed –from Jennifer Lopez to your friends-is pouring ice water on their heads to raise awareness and funding for ALS research. ALS (Amyotrophic lateral sclerosis) is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord.

ALS

But besides the ALS Association, which has raised more than $15.6 million in just a short period of time, there has been another big beneficiary: none other than Facebook. The social networking has report of more than 28 million users who have posted, commented or liked activity related to the Ice Bucket Challenge! It is reaching and connecting people on a global scale with the United States followed by Australia with the most posts.

There are several key reasons why Facebook is drawing so much traffic and participation from its users. First off celebrity posts were uploaded directly on Facebook and not from elsewhere. Usually, Twitter is the go-to social media platform for  celebrity poss but Facebook has been actively trying to change this trend. A great example of these changes is the Ice Bucket Challenge which has drawn James Franco, Ben Affleck and Oprah, among other  celebrated people to participating in posting videos of themselves accepting the challenge and getting trenched in ice water to Facebook. The fact here is that most celebrity videos were uploaded exclusively on Facebook and not on YouTube or other social networking platforms.

Jennifer Lopez

The Challenge works so well in strategically getting more people to get involved because people who have done it must nominate new contenders for the challenge. The most memorable might have been Facebook CEO Mark Zuckerberg’s challenge to Bill Gates.

Not only celebrities, but ordinary people have also been participating with their own video uploads. Between June and August, more than 2.4 million videos were uploaded onto Facebook and many of those posters did so for the first time! Facebook’s video ads are still being rolled out so this is good news! By getting Facebook users accustomed to clicking on video links will most likely contribute to those efforts.

It is safe to say that the Ice Bucket Challenge has been a great benefit in prompting user traffic and participation on Facebook, it also highlights what sets it apart from Twitter. Facebook’s News Feed algorithm gives preference to news updates over user updates and Twitter’s real-time nature makes it great for breaking news stories. Facebook may also have a bias towards good news because the News Feed is influenced by what user’s click on. If they want to read all good news, the News Feed should reflect that. Even if you only read a particular kind of story, it is difficult to not see trending topics like the passing of Robin Williams.

Birth announcements and engagements usually tend to float to the top of the News Feed which is why Facebook will never be Twitter. Straight factual news may be better for those who want to quickly check the current events, however, inspirational stories like videos of the Ice Bucket Challenge are better for advertising.

The Ice Bucket Challenge is a great demonstration of just how well popular contests and giveaways can bring a traffic boost to a site or platform. The chances for a business to gain from this kind of challenge or contest only increase when there is a prize up for grabs. A lot of traffic will be made up of new visitors who want to sign up or join on your website or social media page.

Something also important to remember is that a contest or giveaway’s popularity depends on your ability to promote it. Even if you have the most exciting contest with the most glorious prizes, no one will participate if they don’t know it exists. Informing your audience is as important as having the prizes to reward them with. This is when a strong social media community comes in handy to spread the word. There are plenty of opportunities to host a contest, challenge or sweepstakes-think anniversary of your site’s accomplishments or reaching a certain number of likes! There are tons of opportunities to increase your traffic and to coax participation out of your audience!