Tag Archives: technology

2018 is slowly approaching which means many things get an upgrade/update. Technology has not only invaded our personal and professional lives, but now taking over our homes in more ways than we can imagine.

What does it do then?

It will open the front door and turn on the porch light when you approach it at the end of the day. It will know exactly how low to dim the lights when you’re in bed, watching Netflix. It will update you on the weather and traffic conditions the moment you wake up, and remind you about your kid’s after school schedules in the evening!


Can you even sleep better in a cold home? Yes, a smart home will adjust your thermostats automatically based on time and outside temperature; when you’re out of town, it will monitor water leaks, help you check on your house remotely via a security system synced to your smartphone and will even automatically turn lights on & off to make it look like someone is actually around when you’re actually on a beach holiday thousands of kilometres away.

If all this sounds like music to your ears, you should know that having a smart home is already within your reach, with very little work to do, to put it together.

In Ottawa, real-estate developer eQ Homes changed its decade old business model to exclusively start building technologically advanced homes at the start of this year. The company has seven communities in development at the moment, from Greystone Village to Manotick.

eQ Homes’ marketing manager Tobin Kardish commented, “I’m not going to say someone’s purchased a house from us because of that, but there’s a whole bunch of different decisions (that go into buying a house). You could be looking at us versus builder X and Y. People shop by square footages, number of bedrooms, number of bathrooms, certain things like, is there hardwood or granite countertops? Let’s say everything is equal. You might be leaning towards us a little bit more because we offer these things standard in the house that you don’t have to buy after the fact.”

What are ‘those standard things’ that Kardish speaks about? They include the Nest smart thermostat, a hub that connects multiple devices as well as automated lighting by Lutron. For an additional cost, home buyers can include a smart garage-door opener and front-door lock, a smart water shut-off valve and more lighting options! eQ Homes offers a package upgrade that is now worth $6,950 plus HST — a portion of your current home’s cost, which could $300,000+.

In the high-end housing market, connectivity plays a big factor in the prices. Roberto Campagna, owner and president of Roca Homes, fielded his first smart-home request around 2010. It started with automated shades and drapes for his homes’ windows and evolved from there.

Most of his homes now involve some connected element, whether it’s audio, video, security, lighting or HVAC. “Our approach is holistic. How do we want to complement the overall design?” Campagna added.

This kind of technology is meant to have a functional and almost futuristic aesthetic to a home. In parts of homes, a tidy look makes it even better, such as having one switch for multiple lights.

What does the current, general consensus in Canada say about all this? Many are already getting the gadgets such as Google Home and Amazon Echo to make their lives slightly easier, but going beyond that? We’ll write about it in the follow up in two week’s time!

This is our final blog for the year 2016! It has been an absolute pleasure sharing varied information on what we do and what we know/research in the field of digital marketing. We have decided to top off the year with an eye opening article about technologies that could affect marketing next year and beyond. Remember, the world of digital marketing is always changing!

1) The messenger app world

Smartphone conversations have evolved well beyond regular SMS messages in the last few years, with now Facebook Messenger and especially WhatsApp becoming so popular and influential. Despite being both owned by the same company, they serve a different purpose in our daily communications in a private capacity, especially WhatsApp.

Some people can be reluctant to publicly share photos or videos, especially of family and friends, but given they want to show their closest ones what they find funny, or intimate photos of family and friends, they usually rely on WhatsApp to privately share the media.

The current ecosystem is beginning to introduce marketing within these chat apps, which users do not like and are trying to get away from. As a result, companies are trying to introduce shopping on Facebook through Messenger as to be clever about their sales online.

Marketers generally want to monitor people’s conversations to understand what users want and this new behaviour that we have does not allow these marketers to conduct their research. This also changes the way marketers conduct and view engagement, because it is less about the likes and comments and more about personalized dialogue.

2) Ad-blocking

Marketers do not seem to understand that smartphone users have no tolerance for ads when using an app or a website. It’s time to be more innovative about the whole process.



Users install ad blockers because the smartphone internet experience becomes much more of a hassle when ads pop up every time a page is turned. They just want to get on with what they’re doing, without constantly having to close ads while browsing the net. It is frustrating! Advertisers need to use the internet to their advantage, and impress users instead of distracting them.

3) Magic tech

The modern era of web technologies has allowed marketers to use now available tools that can simplify their marketing strategies and executions, as well as monitor and analyze consumer behaviour online. We are talking about ‘basic’ web applications like Google Analytics, Hootsuite, WordPress, etc.

4) Further evolution

Some recent surveys are suggesting that smartphone technology may be obsolete sooner than we think, as hard to believe as this may be. Artificial intelligence and other evolutions will allow us to experience something completely different, such as voice controls and motion sensors! How will marketers then deal with that?

5) Artificial intelligence

As mentioned in the previous paragraph, this term should no longer be ignored. We believe 2017 will see many announcements relating to AI, which can be fascinating if properly programmed. Humans are creating computers which will be able to automate many processes previously done by humans. Tech giants and even digital agencies are already advanced in this field, with new businesses which do just that making their stand.

Watch this space…