Tag Archives: success

When thinking of using social media in order to drive traffic to your website, Pinterest may be one of the best ones out there, with 28% of adults online using, it is one of the most popular social network sites following Facebook and LinkedIn.

Being an image centric cite, it is excellent network for many professional and business owners to display their works. The business industry that can benefit from using this site is endless. Pictures say a thousand words, and no business face detrimental effects from the use of this cite.

In order to make the optimum use of the features that Pinterest offers its users, it is necessary to start off by making your presence strong on Pinterest.

  • Uppinterestload your pins from your website, not from your computer
    • The connection between your pin and its source is the most valuable part of using Pinterest. Each time you link your website to your Pinterest, you are directing back to your website from a popular reputable source. Also, when another individual decided to repin the pin that you originally posted, the link is directed back to your website.
  • Choose the appropriate category for your pins
    • When decided the category for your pins, it is necessary to make sure that you pick the right category and are specific. When the category seems inappropriate, it comes through as bad practice, does not reach the right users, and indicates a spam pin.
  • Verify your website or blog
    • This is a vital step as it means that the content which you have pinned belongs to you and your website, and it also gives access to the Pinterest Analytics. Once you have verified, the visitors will be able to see a checkmark beside your business name indicating verification.

Although it may not be obvious at first, many Search Engine Optimization (SEO) strategies also apply to Pinterest. Your boards and pins are indexed externally by search engines, and Pinterest also indexes its own contents in order to feed its internal search. Regardless of the methods that consumers are using Google or Pinterest to find your business, the administration of the incorrect strategy may prove to be detrimental.

Following are the outlined best Pinterest strategies that help drive more traffic to your website by making your content easier to find, both on and off Pinterest.

  1. Optimize Your Board
    1. The names and the descriptions are vital in the sense that they indicate what to be expected, and also assist in the finding of your content with ease. Writing a well detailed yet brief description for your board is also essential. Ensure the repetition of key words for higher SEO. Your board description should resemble a meta description.
  2. Optimize Pin Descriptions
    1. Engaging descriptions are also vital for individual pins. Although it may seem that the descriptions of the individual pins are overlooked, they help the visitor understand the context of the image and how it applies to your business. Pinterest does support hash tags, however, too many in this context is not useful. A recent study by the social media scientist suggests that pin descriptions of approximately 200 characters are the most repinnable. Pin descriptions require the most strategic thinking and forethought — but they’re worth the effort!
  3. Use Rich Pins
    1. When Pinterest first started, there was only one type of pin. There are six types of Rich Pins as of this writing: Place, Article, Product, Recipe, Movie and App. If unsure of how rich pins can be applied, it is worthwhile to research and get them started on your Pinterest account.
  4. Increase Engagement
    1. Like all other social networking sites, it is necessary to be engaged. Take advantage of this by engaging with your followers and other Pinterest users. The more active you are in liking, commenting or re-pinning, the more likely your business is to be visible to your target audience.
  5. Install the Pin It Button
    1. The best part about the Pin It button is that once you install it, your work is done! Your website visitors and readers can Pin your content for you, and their followers will see the activity on Pinterest as well, thereby increasing the impressions (and hopefully clicks) your content receives.

 

Short and sweet is what Twitter is all about. It is a platform through which you can get the most bang for your buck, or, in other words, the most engagement for each of the posts that you make. With other 300 million monthly active users and 500 million tweets sent every day, Twitter offers your company/business an immense opportunity to reach potential customers. Unlike other social media platforms, 80% of Twitter users access it through their mobile devices, which means you will be at their fingertips.

Besides, everything happens on Twitter, from breaking global news to local events. So, why not join the crowd? Start a Twitter account for your company and get your business out there!

Before getting started on your very own company’s twitter account, it is necessary to ensure that you are well acquainted with the way you should post on Twitter in order to get the most out of your efforts.

Optimize your Twitter bio

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Let the world know everything they need to about your company. For your twitter page, ensure that your company identity and the voice are branded well. In other words, have a bio that tells people exactly who you are and what you do, a link to your company website and all other information necessary pertaining to your business that you deem would be a valuable addition.

Connect in context

Twitter is about the now and the current. Hence, posting all the information on a regular basis about your product and the background of your company/business might not be the best way to go about. Rather, try telling your audience about your new and exciting product, its features, its qualities and how it is a must for them to have. Getting them engaged with simple posts that speak a lot is a powerful tool. Keep it short and simple—a principle on which Twitter rolls.

Listen and Learn

When starting something for the first time, it is necessary to watch what others and doin in order to learn. Observe your competitors tweets or search for keywords pertaining your industry in order to gather the intelligence. This is an easy way to gather the information and the marketing tactics that you need so that you may apply them for your own benefit. Watch, observe, learn and improve.

Grow and Succeed

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Twitter is a social media platform in which there is constant engagement. For such situations, its necessary to learn how to handle situations with the best interest of the customer and your company in mind. Try and obtain information and methods of handling posts made in the best possible way. Another way of ensuring growth and success is to constantly run exciting promotions in order to strengthen your brand and to better engage with customers. Twitter ads are also a great way to get your efforts amplified!

Learn from others

In order to be successful, it is necessary to follow in the footsteps of those who were able to accomplish what you desire. Hence, find companies that are part of the same industry as you, learn their tactics and get them implemented on your growing business.

In the words of a provider of PR and content marketing for startups, “Make a list of the 100 most influential people in your space — journalists, thought leaders, potential clients/customers, big-name bloggers and writers, potential partners, etc. Add them to a private Twitter list and engage with them daily. And remember to “be casual [and helpful], not promotional. Build a real relationship and then look for opportunities to collaborate.”

Be regular

Posting on twitter everyday is a sign of a healthy and an active company. Tweeting once a week or once a month gets you out of the loop, and causes your audience to trail away from your business.

Twitter is a valuable marketing tool. Its minimalist approach provides convenience for your audience while ensure optimum engagement and success for your company. In the case of Twitter, there is no picture that is worth a thousand words, but a sentence that is worth a thousand words!