Tag Archives: strategy

Welcome to 2017! Our last blog of 2016 discussed technologies that could affect marketers (like us) in this new year, but this week we’ll discuss how we can have a better year. We always have to adapt to changes, tweak ourselves and our methods a little bit, in order to stay relevant and competitive.

1) Online organization

“New year, new me” goes the cliche, meaning businesses have to update their online profiles, whether on social media or the website, or perhaps both! What we suggest is that we must update all the information we show the world, so that we are prepared for new business whenever it comes. It’s the simplest of tasks and can make a big difference in the weeks to come.

2) Video

Yes, it’s exactly what you’re thinking. It’s the nth time we speak about this, because it really is quite important. Social media is becoming more and more about video, because that’s what drives the most engagement! It can consist of anything, from 360 to Live and also ads (least recommended?).

If you want to develop a more personal connection with your audience, good quality videos about what you do or see is a great way to get their attention. Because most are on mobile too, they just like to hold their devices and watch motion picture for a few minutes – take advantage of this!

 

3) Social Media Strategy ‘refresh’

Just like #1, a new audit should take place for all social media of your business to see where it went well and not so well. It’s probably time to set new goals and try something new, perhaps? Instead of focusing on selling, focus more on documenting your journey? Audience would appreciate it much more!

4) Reviews

You always want to keep the audience and clients happy, so feedback is important. Word of mouth marketing is stronger than you think, with most people making purchase decisions solely based on that, even if price is beyond their budget!

Just don’t be afraid to ask! Negatives can be important to turn into positives.

 


5) Optimization for search

On the slightly more complex and technical side, don’t forget to optimize for mobile and keep track of analytics to stay relevant in Google Search.

You need to see where your money would be best invested so that less is wasted on digital marketing efforts, especially for marketing that is paid such as google ads and so on…

When customers reach you, ask them how they got here; there may be a trend for you to double up on.

6) Trend awareness

2017 will bring new trends that will be a hit, which the online community will want to catch on and use for their entertainment or advantage. Marketers like us will need to keep an eye out for those to use for business reasons, in a suitable way if possible.

If you recall, one of the biggest mobile trends last year was Pokemon Go, and the ‘mannequin challenge’, which businesses appeared to use to their advantage but the hype only lasted a few months. Analyze every situation before jumping in it; not all will stay popular for long.

                              A mannequin challenge

It is currently the ‘present’ of online marketing, and the world should be grateful enough that a few geniuses have come up with life and career changing ideas, which have made a big difference over the last ten years. Social media has become one of the central points of marketing, especially with the digital world we live in.

However, there are some sides to social media that need to be understood as some people become impatient with its ROI.

1. No magic

Businesses think that social media helps them grow overnight, with one tweet or photo/video. It doesn’t usually work that way. Social media is needs money, time and strategy for its effect to show, and be very well taken care of. Since most business owners expect overnight success, they become frustrated. The branding and growing takes time. The competition is too fierce and expecting too much too soon will lead to disappointment.

magictrick

 

2. Money

A decade ago, there was no such thing as social media marketing and no budgets allocated to it. That has now changed. The use of social media websites itself may be free for the most part, but social media marketing itself should have a good budget allocated to it. The money goes to the people managing the social accounts, whether in-house individuals or outsourced agencies. Money needs to be invested in it because it’s so key. Without a social media presence for your business, growth cannot be expected.

3. The future

Thanks to the evolution of social media in the last few years, the future can only look more interesting. Changes to the current medias may be expected, and new ones may be created. Marketing is becoming so digital that offline may cease to exist eventually.

future

 

4. Tactics and strategy

Businesses already active on social media post content regularly to entertain and inform their audience. In many cases, however, they need to implement some sort of plan of action to achieve certain objectives.

5. Consumer relationships

Many brands like to think that the best way to move forward is by developing emotional individual relationships with their followers, and be everyone’s ‘best friend’. It doesn’t work and is unrealistic. What matters most to the customer is the value you provide to them. However, emotional marketing messages can be so important in forging rapport with the audience. They like to see a human touch in the branding, and once this commercial relationship develops, the value will show and keep the consumer loyal.

 

Businessmen shake hands from two lcd monitors

As we approach the holiday period, we hope you have enjoyed reading our blogs! If you are a business keen to outsource your social media marketing, we will be delighted to help you.

 

 

 

While we are in a generation and era where everyone is excited about digital marketing and jumping on board with marketing teams due to their desire to create content and promoting products and services, it seems many of us are not quite doing it properly, thus the frustration of not seeing results when we curate content online.

A report written by Steve Rayson suggests that “The majority of content published on the Internet is simply ignored when it comes to shares and links. The data suggests most content is simply not worthy of sharing or linking, and also that people are very poor at amplifying content…”. When marketers create content for social media pages, they expect every post to get plenty of interaction, but the real result being 0.5% of that. This blog describes several factors behind this situation and how it can be resolved.

Bad writing

Great non-visual content begins with top writing skills. Most businesses spend most of their time thinking about the media, consulting and design and make the writing the least important priority. They think writing is the easiest part, so will not invest as much time on it and trust any decent writer to get the content done.

badgrammar

 

SEO what?

We understand it may be the least popular part of digital marketing, but one way to get traffic to your website and blog is by… doing SEO! Using keywords, tags and links to help rank high on google searches is the only way googlers will be able to find you, if they are looking for a product or service like yours!

Not promoting your content

Take a moment to picture, in your head, how many social media posts, blogs and general content gets published on the web everyday; we are talking millions! How many get noticed and followed? Not much. It’s one thing to create and publish great content, and another to promote it as cleverly and hard as you can. Similar to SEO!

No originality

To make your content popular, it needs to inspire and add some sort of value to the reader – what good does it do for them? Many brands and content marketers are just putting out content for the sake of it, but are not making a difference in anyone’s lives. However we cannot blame ourselves or anybody else; it’s not the easiest thing to do, but often necessary. Original content will both attract and retain customers, or fans, depending on the brand.

 

Networking-shy

Alright, you have now mastered all of the above, without realizing it’s all a solo effort! Success also comes from building relationships, whether it be clients, influencers or partners. This networking is not necessarily just going to ‘meetups’, where you meet people over drinks, but it can certainly make a difference through word of mouth. You have to interact with top people in the industry who can collaborate with your brand and help promote the business.

Single-mindedness 

It’s very easy to act like someone you’re not online, and this means trust can easily fade away between networks of people. The last thing you want for your business is losing customers because they can’t trust you anymore. You can solve this problem by bringing in known and trusted people, to also achieve user-generated content. Nothing nicer than your clients endorsing you publicly because they like you so much!

Neglecting conversion

No objective or purpose for your digital marketing will result in failure. Just having content created and sitting there may not get you very far, you need to be in control of everything you do and constantly monitor your pages – and have an objective for everything you do.

Not using email

Many marketers are still hesitant on that one, thinking it may annoy subscribers. Much of the conversion happens through email marketing; and a big part of how you get sales.

A bad website

Social media pages aside, this is the forefront of everything. A poorly designed website will make customers turn away within seconds. It should be the best part of your brand’s representation online, because it contains the most important information about the business, and links to the blog, store, social media, etc. The first thing you need to do when launching or relaunching a business is build an attractive website. It gives your brand more credibility if it’s not very popular yet.

An extreme case to get the point across!

An extreme case to get the point across!

 

No marketing culture at your company

If only the marketing department at your company is trying to do marketing and sales, it can’t be good. Everyone at the company is supposed to have some marketing acumen. All employees represent the brand and can help build a better voice.

Lack of strategy

This is basically a goal without a plan. No plan results in no results. Whatever content you decide to publish will need some thinking and planning beforehand. It helps create an identity and structure you will go by to achieve your results. It helps measure these results better.

badstrategy

 

A narrow vision

Adding to the paragraph above, setting out with a plan needs an examination of the environment the brand is trying to target. It will not be easy to hit the right spot from the beginning, but you need to look at everything around you before making final decisions.

Commitment-phobia

If you want to be in it, you have to be fully in it for it to work. You cannot treat digital marketing efforts passively. Just like a romantic relationship, you’re all in or all out, and no in-between. And yes, this also goes for personal brands.

 

That’s it from us for this month! The Mobi Apps Experts team is no perfect by any means, so this article is written by us for us, and for you as well! We always strive to improve and I’m sure you do too.