Fast forward 7 years. Celebrities are still very much a part of Twitter, but the social network has become much more than just petty Hollywood stories and gossip; it has become the ‘go to’ place to get the latest, breaking news of events happening globally. Because mobile phone technology has progressed significantly, it is easy for a professional journalist or a citizen journalist (as we like to call them), to report or anything they have heard or seen.
Professional journalists tend to have verified accounts and a good few thousand followers, depending on their popularity and position with the employing company. Citizen journalists are mainly regular people with a decent following who are always keeping up with things as they happen, but do not have the credibility of the professional ones.
The above paragraph was related to current global affairs. However, Twitter is also very important in the sporting world, where news are constantly happening but the system works in similar ways, whether it is the result of a game, or a player trade, or rumours.
Another side of Twitter consists of regular people attempting to popularise their accounts and ‘brand’ themselves by tweeting witty/funny statements to get as many retweets as possible. The social network has become a personal branding competition on top of being a news outlet and a networking site. The need for personal branding success has become so high that accounts of all sorts are created, and the people behind them spend more hours than necessary daily to acquire followers and engage with other tweeters.
To conclude, it’s safe to say that Twitter has a mix of everything, but needs to keep the 140 characters policy in order to stay in control of itself. The last thing we need is Twitter re-branding itself!