Tag Archives: social

Ok, jokes aside. This weeks’ blog takes a deeper look at how the correct use of Instagram can really help your business, especially online. Even though the written content is important, Instagram is all about the quality of images you post; it’s the first thing that will get user’s attention and the caption is always at the bottom in a smaller size!

Many businesses develop a solid reputation just thanks to their amazing Instagram work. So how should you go about yours? Quite a few suggestions below to entertain you with:

1. If a client has had an excellent experience with you, you could kindly ask them for a short testimonial that you could use as promo material on your Instagram page – as it could also be a means to put their name out there, whoever they are. A powerful testimonial can easily help you acquire more leads.

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2. Everyone knows that an office team is not always working so hard, and it’s more than okay to show the less serious side of things once in a while. Showing what you do even during work hours could be a way to attract future talent as well, and that there is more to work than just work at the office – a fun team picture at Friday afternoon drinks can’t be doing damage!

3. By now, most businesses have a blog, even if they’re not in the communications industry. Someone at the company should be capable of writing about a certain topic that the company is concerned about or working on at the moment – and share it on your Instagram. There will always be someone interested in reading it.

4. When you are out of the office at networking events or conferences, definitely post it. It shows that you are interacting with other businesses and sharing ideas with others. Tag these businesses’ Instagram handles as well.

5. Company culture, again. I did mention posting fun images or short videos of office life, but sometimes it can be a little more serious, like a fun meeting about a project.

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6. Using a repost app, share other people’s content that you find interesting. It looks good on you and you get the original content sharer’s attention.

7. Infographics – even if they’re not yours, share them! They could be interesting to many of your followers.

8. In addition to point 4, if you are participating as a speaker at events, have someone take a picture of you to share! It shows your knowledge, it can encourage potential clients to come and watch you speak and also meet you afterwards!

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9. Organizing an event or webinar? Promote it nicely on Instagram, if you want to increase your chances of full attendance!

10. QUOTES. Once every couple of weeks, share a quote that will inspire people, whether or not it’s relevant to your business. It’s a great way to get likes and comments, and some reposts from followers.

11. Have a new recruit or want to present current team members? Share a photo of them! It’s a nice way to present to your clients who is working on their projects.

12. If you make new friends at a networking event, share that too! Show your more social and friendly side so that followers can see you are a personable businessman.

Does it all sound good to you? Let us know if you have any more questions have see you in November!

 

The last article discussed three aspects of social media marketing and how to create a plan, from scratch if necessary. This week will cover the final points which you can then use as a template for your business if you do not wish to outsource your marketing objectives.

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Step 4: External ideas and inspiration

To remain competitive as a business, it’s crucial to see what the others in the industry are doing with their social media. Monitoring their content and engagement from their followers can go a long way to helping you generate your own. Content is also sometimes shared from other sources, and demonstrates you agree with what either competition and business of other industries are discussing.

There is no shame in following the best and most famous accounts online. They can provide inspiration and help you strive to do better, no matter how far off you are with your level of marketing. Different companies are effective with different platforms; it helps to follow the best in each.

cokefbStep 5: Plan and schedule

It’s the nitty gritty of it all. You are now beginning to create and generating your own stuff. You have created the platforms you want to use and have your consumer base waiting. You now release the improved content you want to share, often with the help of a scheduling tool. It allows you to organize when and what you are going to share; as well as posting links and pictures. You are now ready to go! Stay true to your objectives and use each platform to what it serves best for.

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Step 6: How is it going?

Here, we are somehow going back to step 1 and 2. Even with the new content and pages launched, you must keep track of how things are going. Working? Not working? Modifications may need to be done regularly to ensure the plan is going in the right direction and that your objectives will be reached.

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Good luck! You can always ask us any questions related to this; we are experts after all.

 

When Twitter was launched in 2009, it was mainly a hub for celebrities to communicate with and entertain each other through follows and tweeting about their lives, until fans kept pouring in to follow the lives of famous people they looked up to.

Fast forward 7 years. Celebrities are still very much a part of Twitter, but the social network has become much more than just petty Hollywood stories and gossip; it has become the ‘go to’ place to get the latest, breaking news of events happening globally. Because mobile phone technology has progressed significantly, it is easy for a professional journalist or a citizen journalist (as we like to call them), to report or anything they have heard or seen.

Professional journalists tend to have verified accounts and a good few thousand followers, depending on their popularity and position with the employing company. Citizen journalists are mainly regular people with a decent following who are always keeping up with things as they happen, but do not have the credibility of the professional ones.

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The above paragraph was related to current global affairs. However, Twitter is also very important in the sporting world, where news are constantly happening but the system works in similar ways, whether it is the result of a game, or a player trade, or rumours.

Another side of Twitter consists of regular people attempting to popularise their accounts and ‘brand’ themselves by tweeting witty/funny statements to get as many retweets as possible. The social network has become a personal branding competition on top of being a news outlet and a networking site. The need for personal branding success has become so high that accounts of all sorts are created, and the people behind them spend more hours than necessary daily to acquire followers and engage with other tweeters.

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To conclude, it’s safe to say that Twitter has a mix of everything, but needs to keep the 140 characters policy in order to stay in control of itself. The last thing we need is Twitter re-branding itself!