Tag Archives: social media platforms

Time is of great essence when achieving public involvement in your social media. When setting up your business, you probably had to ensure that what you are doing is done at the right time. Well, the world of social media is not different from the real life set up of your business either. Whether you are posting on Facebook, Instagram, Google Plus or Twitter, there is a specific time at which you will get the most audience participation. Believe it or not, there are different times for each of the mentioned platforms that yield higher audience engagements.

When posting for social media, we must keep in mind that different platforms have different engagements throughout the day. The time at which your audience are occupied in different social media depends on the day and the time. When considering the best days, it is necessary to pay attention to the type of business that you are running. For business to business marketers, research has shown 14% uplift on weekdays, whereas for business to consumer brands, an increase of 17% is seen on weekends.

Facebook

According to statistics, the best days to post on Facebook are Thursday and Friday. Of all the posts made on any other day of the week, the engagement peaks by 86% on Thursday and Friday. The best time of the day to post on Facebook is primarily from 9am-7pm. IN order to get the most shares, statistics show that the best time to post is at 1pm. In order to get the most views/clicks, the best time is at 3pm.

Twitter

The best time to post on twitter for getting the most tweets is around 12pm, according to statistics, and around 5-6pm. Logically speaking, around this time, people are usually at lunch or leaving work for home; having more time to engage in social media.

Google Plus

The best time to post on Google Plus is around noon, any weekday.

Pinterest

According to statistics, the best time pin is on Saturday from 2am-4am and from 8pm-11pm. According to statistics, Pinterest activity peaks at approximately 9pm.

However, in order to get the highest exposure, it is necessary to monitor your audience engagement. According to the service or product that you are offering, the day and the time might differ. Regardless of the fact that the above times are recorded and yield in satisfying results, different business can expect to see a different turn on things.

Optimum engagement

There are many free social media analytics tools out there that provide ejkgxactly what you need. You need to take the time and input the effort when determining which provides the most assistance and information that you need in order to tailor the information and the time at which you update your social media platforms.

Business to Business

If your business focuses on selling products or services to other business, then updates need to be made during weekdays. Knowing the time at which your aimed audience is engaging is of vital importance. Most businesses engage in social media during the weekdays, during their work hours. Logically speaking, business to business engagement will not take place during Friday evenings or weekends.

Business to Consumer

If your business targets an everyday audience, then according to statistics, optimum engagement happens during the weekends, during the morning and noon.

In  conclusion

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Regardless of the fact there are preferred times at which posts should be made on Facebook, Twitter and Googleplus, and other social media platforms, you as a business owner needs to ensure that the posts and the updates that are made are done so at a time at which your target audience engages. The posts need to be engaging, and need to be posted at times giving you optimum results and optimum engagement.

If you’ve built your business’ social media presence, at some point you’ll have to deal with negative feedback. Social Media is a unique public environment that has its own type of culture and expectations. Traditional customer service and public relations may not always be enough. How you, as the business owner, handle negative comments will go a long way toward creating a new customer or driving a potential sale away. Read on for tips on how to handle complaints or negative feedback online.

The following tips can help you handle a negative comment appropriately, keeping your customers happy and coming back.

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Address the comment efficiently: usually negative feedback falls into one of the following categories: a business error, a misunderstanding, a complaint or spam. Identify the category and come up with a positive solution that addresses the issue.

Don’t delay: word travels fast on social media platforms, so respond quickly, particularly during a bigger issue. You should respond in hours or less, not days later. A slow response can damage your company’s reputation and credibility.

Respond to each complaint in public: the culture of social media demands that you are addressing the issue so the public can see your reliability. You do not need to discuss every detail in the public space. Try posting, tweeting, or commenting back in response with something like “please email me more information” or “looking forward to helping you. Can you message me more?” Also when it is all resolved, communicate that back as well on the platform. Say something like “Thanks so much for letting us know. I hope the issue has been resolved for you.” Follow up is very crucial. Make sure you comment on the original stream where the complaint was written.

Usually the customer is not seeking to rat you out on social media. They just want to vent to other users or try to force you to address the issue. You can turn the complaint into a golden opportunity by jumping at the chance to publicly show that you are there to provide a service and to help them. You are approachable and available to resolve problems. You are demonstrating that you follow through and get back to your customer quickly.

Don’t be defensive: When you get a negative comment, don’t take it as a reflection on you or on your business. Handle the comment but do not react defensively because you do not want to escalate the issue. Be accommodating, polite and listen to what the complainant has to say.

Recognize your mistake: If your business made an error, don’t hide it. Don’t delete the comment or ignore it. It will only aggravate the commenter, or move the conversation elsewhere. Deleting things on the internet will bring into question your integrity to the complainant and all your followers. You do not want to challenge the person negatively. Remember, this is in public, and you are being judged by all your followers. You can block users who abuse the site, and remove inappropriate comments (ex: racist, derogatory, etc.). Mistakes happen, and you just need to deal with them. Recognize the complaint, apologize publicly and then take the conversation off the social media platform to resolve the problem.

Offer an incentive: When it comes to handling complaints, sometimes you have to go the extra mile to keep the customer happy and get a positive out of the situation. If the person isn’t satisfied after your explanation, you can offer a business service or a discount to convert the complainant to a satisfied customer.

Ask for an explanation: If someone posts a negative comment you still need to address the comment. Ask, “What do you feel I did wrong?” and go from there. Ask them what a good resolution would be. It’s basic customer service. If they are not satisfied, apologize and compensate them.

Set the tone: the general nature and tone of your posts will set the rules of engagement on your site or page. A pleasant and positive tone creates an atmosphere where aggressive negativity or attacks will seem out of place. If your comment stream is nice and open, it is likely that your followers would come to your defence. On the other hand, avoid sounding like an authority and never try to outsmart anyone since the internet is always smarter.

Negative-Feedback

Pinterest—A social media application created entirely for those who love visuals! Pinterest is an online pinboard, a visual take on the social bookmarking site. Unlike other social bookmarking sites, such as Digg and StumbleUpon, content shared on Pinterest is driven entirely by visuals. In fact, you can’t share something on Pinterest unless an image is involved. And what better visuals are there than those of food?! As we are all aware, the best way to gauge interest to your business is to create a social media page for it. Social media attracts audience and customers like magnets attract metal! Of course, as the attraction of metals depends on the strength of the magnet, the quantity of audience that you attract depends on the quality of your social media page, and the kind of social media page you have.

The number one activity of restaurants on Pinterest is to post pictures of their menus. Descriptions that ignite imagination is great, however, nothing can beat mouth-watering images of the delicious food! Pinterest is the fastest growing and the second largest social network today. Every restaurant should have a Pinterest account showcasing their special menus, their interior and their specialties. Not only will the Pinterest account be a good way to increase attraction to your restaurant, but will also be a great way to get input on the food that you are providing. Pinterest is a great way to engage with your audience and communicate with your customers.

Your restaurant Pinterest is not limited to photos of food. Here are a few ways in which restaurants can integrate Pinterest Marketing:

  1. Post photos of each type of meals that you serve ( plated dishes, appetizers, entrees, desserts)
  2. Post pictures of bar taps, wine and liquor bottles
  3. Post pictures of your kitchen staff in action working their magic
  4. Post pictures of guests taking pictures of their food (permission first!)
  5. Create a board spot lighting all the staff members with their short and sweet bios
  6. Pin interesting recipes, humour, facts and quotes
  7. If you also manage a blog, then pin your blog articles!
  8. Use incentives like giveaways and free meals

For a successful Pinterest account, it is necessary to ensure that you are active, and are paying attention to what people are enjoying and pinning. With high quality pictures of food, it is possible that your images may be pinned at a faster rate than expected; hence it is vital to ensure that you are active and post quality images on time and on a regular basis. However, this does not mean that quantity should surpass quality, remember; engagement only happens at the presence of quality AND quantity.

If you own a restaurant and haven’t started a Pinterest account you are missing out on the Pinterest’s love for food! Pinterest hosts well over 5.7 billion food-related Pins and over 100 million total food boards! At this point, it is safe to say that Pinterest is Foodaholic! Pinterest is the fastest growing site in the world. Not only that, it is the 27th most visited site in the world! Under no circumstances would you want your food business to miss out on the opportunity to shine!

 

First off, what is business blogging? In the world of businesses and blogs, business blogging is a marketing tactic that uses blogging to get your business more online visibility. Let’s start off by defining blogging. Blogging, as everyone knows, is an act of creating short form content related to a certain topic, for the general public. Next, what is online visibility and how does a blog bring it about? Online visibility is exactly what it sounds—being able to be found and seen on the internet. This could mean that your business can show up at a higher frequency in search engines, and on social media. However, business blogging is not the same as personal blogging as it is a marketing tactic, a marketing channel.

The benefits of business blogging

There are many benefits of creating a blog for your business. In short, business blogging is a low-cost way to create opportunities to get your website found by the people that you want to find it, so you can generate new leads and customers for your business. Here are a few outlined:

  1. It helps drive traffic to your website

To start off with, think about how many pages are found on your website. Probably not many, right? And think about how often you update those web-pages. Probably not that often, either. How many times can you update the About Us page anyways? However, blogging is a solution to these problems. Every time a blog post is made, it is an indexed page on your website, one more cue to Google and other search engines. Every new indexed page means more opportunity for you to show up in search engines and drive the traffic towards your own website. So the first benefit of blogging, it helps drive new traffic to your website and work closely with search engines and social media.

  1. It helps establish authority

The best business blogs answer common questions that their customers have. By creating content that is helpful for your target customer, it will establish you as an authority in their eyes. This is a handy tool for Sales and Service Professionals.

  1. It drives long term results

One hour of effort today can turn into hundreds of thousands of views and customers in the future. For instance, customers love to use blogs to test out big campaigns on the cheap, before they invest a lot of money and time into their creation. Blogs are also used to understand the company and what the companies offer better as well. (Fun Fact: About 70% of our traffic each month comes from posts that weren’t published that month. Whoa.)

  1. The power of blog comment

Does your company allow for comments and promote discussion? If not, then you are missing out on a golden opportunity to learn from readers and allow them to tell you what exactly they are interested in. Sometimes businesses do blogging in a very conservative and limited point of view, and miss out on seeing the world through the eyes of the consumers. When promoting comments and discussion, you will be able to attract questions and people who are interested in learning more, much of which can be then turned into another blog post. Also, the comment section of a blog can become the reason behind the creation of a community of passionate individuals who appreciate your company’s brand and mission.

Do not underestimate the power of a blog!

 

With the emergence of new social media platforms, consumers are spending more time on social media than any other form of website. For companies, showing resistance to social media is futile. Millions of people are creating content for the web, and your competitors are already ahead by using social media. You need to put your businesses out there. This opportunity cannot be squandered as it gives you an opportunity to connect with your consumer, to shape your brand and develop long term customer relationships at a fraction of “above the line” media costs.

Here are a few ways through which you can leverage social media today:

Public relations

Well over 350 million people are reached through the social media platform every single day. These platforms have the ability to connect directly to the hearts and minds of the consumers, voters and public media. Social media platforms give the ability to instantly deliver messages to millions of people and the impact that it can have on public relations is ground shaking. However, crafting messages that are inevitable, all the while embracing transparency are the foundations for success.

Customer support

For many businesses, long after the sale has been made, a hidden cost is discovered, in the form of customer support costs. Good customer service is essential to maintaining a positive brand image, and it is absolutely required to avoid the returns of the products. Traditionally, customer support has been viewed as a cost center. However, some of the smart brands are starting to use social networks to help offload their support costs to a community of super users. This results in a net effect of two fold. The consumers are satisfied as they get the support they need and feel connected to a larger group of consumers who also have the same product.

Market Research

The value that good information holds is immeasurable. After the launch of your new brand, targeting the pool of consumers does not happen with the four walls of your company. Traditionally, people rely on expensive firms that cost both time and money. However, having access to tens of millions of consumers who are openly talking about their rational and emotional needs is a newly discovered goldmine for market research.

These are some of the areas that can add potential to your business and bring in a stronger pool of consumers for you. Other areas include promotions, consumer education, and sales and new product development.

Let’s be real, in the complex and ever changing world of social media, it is easy for even the best one of us to take a wrong turn and get lost. That’s why it is absolutely necessary to strategize through the four step process for successful social media; plan, build promote and measure. It is of utmost importance to identify the right strategic opportunities for best leveraging your assets and resources, so you can focus on building meaningful customer relationships, increase organization effectiveness, and grow your social platform effectively.