Tag Archives: SEO

It’s almost all done on the phone now. Laptops and desktops are being used a lot less, since our portable devices allow us to do most of the things we need without the use of a physical keyboard; which brings us to Google searches and SEO – how do we make it better on mobile?

As we know, websites now need to be fully optimized on mobile; that’s where they are mostly looked at, and if SEO isn’t implemented for the mobile version of your site, you lose conversions and slip down the Google ranks. So what are some good ways to better it?

 

Before you begin anything, make sure you audit your website’s compatibility for smartphone, and see where the errors are. If a user is having trouble navigating your site on their cellphone, they’re out and will not return. Some important things to look at are plugins, font sizes, and the positioning of page elements. There may be some areas for improvement.

Responsive design is key for all devices. It’s the best way to ensure your site can be opened anywhere you like, as even the same user can switch from a laptop to their phone and will want to have the same experience with whatever gadget they use. It’s a lot of work for many screen sizes, but certainly doable.

One of the biggest problems users face on their phones, the webpage load time. If it’s very slow, the home screen button will be pressed and that person is not likely to visit again; and these problems are more frequent than we think! Some factors to look in for these issues can lie with unused scripts, non-compressed files and needing to optimize images.

Optimize your website for local searches. It’s almost certain that people in your area will need your product or services, so make sure you’re able to get their attention before reaching out to the rest of the city. Google offers some free tools to help with that, and it likely doesn’t take a lot of work.

You also need to optimize for keyword searches, for both text and voice. Siri used to be treated as a ‘joke’ because people thought it was funny for a random voice to answer them when they asked for something, but will now because a major SEO tool for businesses, especially on mobile. This may be a little more challenging to optimize for, but at least you are prepared for the now and future. Eventually Alexa and Google Home will be SEO tools for voice!

Finally, Google has another service called Accelerated Mobile Pages that allows for faster mobile pages. They don’t look any different from other programming softwares, but the pages will just load much faster than the average. This would normally lead to a better user experience and visitor retention. Start using it now before it becomes too popular and crowded.

Besides video and visuals, writing is still a fundamental aspect of online marketing, and given the competitive nature of social media and SEO for organic reach, the quality of writing only needs to get better for everyone involved in this industry. What are some of the ways the copywriting competition can be taken up a notch?

1. As they say, you cannot please everyone! Your page has a following and a target market, so it is best to consistently please the audience that already appreciates you, and tailor your content to elicit a reaction only from them. You can please hundreds and thousands, but everybody? It’s hard!

2. We understand you want to be creative and witty with your words, but often, you have to pretend a 10 year old is reading this and they need to understand it from the first glance. Keep it simple, concise, and to the point. Trying too hard to be cool will only backfire.

3. We are going through a phase where disagreements on anything are more common than not. If you’re going to be ‘politically incorrect’, make sure there is evidence to back up your claim. You don’t want to lose your audience over something controversial.

4. In any kind of writing, the first and last paragraphs are the ones that will stick the most with your readers, so make sure they are the best parts of the copy. In many cases, a ‘right hook‘ will be thrown to boost sales, and you’d want a good conversion rate.

5. Editing is more important than writing. The first draft will never be usually the published version. If you are struggling with content, write until you’re out of ideas, and seek help from your team in the process. The editing part becomes more important because you are just polishing the initial ideas into something more tangible. You’ll find yourself removing more words than you know, but nothing to feel bad about.

6. To complement the above point, everyone may have a different way of editing their articles, and as they also say, ‘You do you’.

 

7. And to complement #5 and #6, double and triple check everything you have written. It’s better to publish late because of editing time than publish early with some small but horrible mistakes. Once it’s online, you can sometimes never take it back. Save yourself some blushes and proofread as much as you need to!

Please feel free to contact us if you have any more questions on copywriting!

What we believe many companies fail to realize these days is the importance of SEO for their website. Succeeding in organic search for Google has become so competitive that many websites do not get the visibility they deserve online because of poorly managed SEO. This blog will attempt to give useful insights on strategies that can be implemented to maintain or improve organic search success.

1.Make friends online

Partnerships on the Internet are more important than ever. It is always better to get others saying good things about you and trying to promote your website in any way they can. Having an influencer who is an expert on your subject matter and with a big following can take you many places.

2.Develop a content-marketing strategy

As we have previously mentioned, content-marketing is only a small part of the whole package. SEO can depend alot on how your business goes about its content, because that will affect your organic search. It needs to be diversified among videos, webinars, white papers, and social media posts. The use and choice of keywords become Google‘s best friend.

3.Generate traffic to your site and pages

Another way to get people to link to you is by writing for a large publication, giving video or written interviews and always recommend your content in networking events and to your surroundings. If this feels overwhelming and there is an additional budget to spend, you can hire an agency that will do the work for you.

 

webtraffic

 

4.A mobile-ready website

Not only do you now need a beautifully-designed website that is user friendly, but it also needs to be adapted to smartphones. You’d be in deep trouble with organic search if people cannot view your website on their mobile device. Laptop computers and desktop are not used as often anymore, and people want faster access to information.

5.Https

Going more towards the security and technical side, it is recommended websites now add the ‘s’ to their URL. Google wants businesses’ websites to start with https:// so that they are more secure and will get better rankings on the search engine.

httpssecurity

 

6.Schema.org

This is a type of markup that can be used in your website’s coding. Using that ‘code’, you can tell Google to identify your website’s logo, client reviews, videos as well as other important info. Google previously mentioned that using that code will also help optimization rankings in the near future.

 

If you are unsure about your SEO strategies or do not have the time for it, please contact us for more information and we can help make sure your business’ website remains competitive.

While we are in a generation and era where everyone is excited about digital marketing and jumping on board with marketing teams due to their desire to create content and promoting products and services, it seems many of us are not quite doing it properly, thus the frustration of not seeing results when we curate content online.

A report written by Steve Rayson suggests that “The majority of content published on the Internet is simply ignored when it comes to shares and links. The data suggests most content is simply not worthy of sharing or linking, and also that people are very poor at amplifying content…”. When marketers create content for social media pages, they expect every post to get plenty of interaction, but the real result being 0.5% of that. This blog describes several factors behind this situation and how it can be resolved.

Bad writing

Great non-visual content begins with top writing skills. Most businesses spend most of their time thinking about the media, consulting and design and make the writing the least important priority. They think writing is the easiest part, so will not invest as much time on it and trust any decent writer to get the content done.

badgrammar

 

SEO what?

We understand it may be the least popular part of digital marketing, but one way to get traffic to your website and blog is by… doing SEO! Using keywords, tags and links to help rank high on google searches is the only way googlers will be able to find you, if they are looking for a product or service like yours!

Not promoting your content

Take a moment to picture, in your head, how many social media posts, blogs and general content gets published on the web everyday; we are talking millions! How many get noticed and followed? Not much. It’s one thing to create and publish great content, and another to promote it as cleverly and hard as you can. Similar to SEO!

No originality

To make your content popular, it needs to inspire and add some sort of value to the reader – what good does it do for them? Many brands and content marketers are just putting out content for the sake of it, but are not making a difference in anyone’s lives. However we cannot blame ourselves or anybody else; it’s not the easiest thing to do, but often necessary. Original content will both attract and retain customers, or fans, depending on the brand.

 

Networking-shy

Alright, you have now mastered all of the above, without realizing it’s all a solo effort! Success also comes from building relationships, whether it be clients, influencers or partners. This networking is not necessarily just going to ‘meetups’, where you meet people over drinks, but it can certainly make a difference through word of mouth. You have to interact with top people in the industry who can collaborate with your brand and help promote the business.

Single-mindedness 

It’s very easy to act like someone you’re not online, and this means trust can easily fade away between networks of people. The last thing you want for your business is losing customers because they can’t trust you anymore. You can solve this problem by bringing in known and trusted people, to also achieve user-generated content. Nothing nicer than your clients endorsing you publicly because they like you so much!

Neglecting conversion

No objective or purpose for your digital marketing will result in failure. Just having content created and sitting there may not get you very far, you need to be in control of everything you do and constantly monitor your pages – and have an objective for everything you do.

Not using email

Many marketers are still hesitant on that one, thinking it may annoy subscribers. Much of the conversion happens through email marketing; and a big part of how you get sales.

A bad website

Social media pages aside, this is the forefront of everything. A poorly designed website will make customers turn away within seconds. It should be the best part of your brand’s representation online, because it contains the most important information about the business, and links to the blog, store, social media, etc. The first thing you need to do when launching or relaunching a business is build an attractive website. It gives your brand more credibility if it’s not very popular yet.

An extreme case to get the point across!

An extreme case to get the point across!

 

No marketing culture at your company

If only the marketing department at your company is trying to do marketing and sales, it can’t be good. Everyone at the company is supposed to have some marketing acumen. All employees represent the brand and can help build a better voice.

Lack of strategy

This is basically a goal without a plan. No plan results in no results. Whatever content you decide to publish will need some thinking and planning beforehand. It helps create an identity and structure you will go by to achieve your results. It helps measure these results better.

badstrategy

 

A narrow vision

Adding to the paragraph above, setting out with a plan needs an examination of the environment the brand is trying to target. It will not be easy to hit the right spot from the beginning, but you need to look at everything around you before making final decisions.

Commitment-phobia

If you want to be in it, you have to be fully in it for it to work. You cannot treat digital marketing efforts passively. Just like a romantic relationship, you’re all in or all out, and no in-between. And yes, this also goes for personal brands.

 

That’s it from us for this month! The Mobi Apps Experts team is no perfect by any means, so this article is written by us for us, and for you as well! We always strive to improve and I’m sure you do too.

 

 

 

 

Let’s take a look back and remember the good ole days. The SEO industry is ever changing all the time and if you don’t keep up, you and your business will get left behind. Back in the early days of SEO it was more about technology and it was the developers creating optimization strategies. The SEO landscape has changed a lot in the past decade. It used to be more focus on singular keywords,ranking and links. Today, the focus of SEO has shifted to a much wider user engagement with a particular brand, product and service.

SEO has become a marketing practice about building a brand. When it comes to top activities for business SEO, keyword search is not the top priority any longer. Other factors like analytics, content creation and social media marketing have become more and more crucial for SEO. Let’s take a look back at the SEO landscape from back in around 2004 to see how far the SEO industry has come in less than a decade.

In 2004:

Keywords

In older times, SEO focused on singular keywords and how pages ranked based on these keywords. However, now we focus on keyword intent and user needs, meaning long tail searches are more important. Did you know that up to 70% of search traffic actually comes from long tail keywords? Today we are focusing conversion rate and performance metrics much more than only keywords ranking.

Search-Engine-Optimization

Content

Back in the day, content was solely created for search engine and ranking purposes. Content quality and relevance was not of importance. Today it is extremely important to create content that provides real value to your audience, tailored for the audience you are trying to attract. As a matter of fact, content marketing is the core of most SEO strategies today.

Links
SEO used to be all about link building and not so much on creating content. The key back then was to build lots of links regardless of whether they were spammy or not. SEO professionals used to implement black hat tactics because they didn’t know better. Google hadn’t yet found a way to penalize anyone. People were actually hired for full time link exchanging jobs. However, it is not the case anymore. Now if you buy 3,000 comment back links to target a specific keyword, your site will not only not rank, your entire site might get penalized by Google!Today only quality back links will help boost the authority of your business website and help get it ranked.

And It Wasn’t All About Google
In 2004, Google was a big player in the search game, but it wasn’t the King that it is today. People were still frequenting Yahoo!, Ask, and AOL to find information.

seo

There Were Very Few Google SEO Tools
Tools that we take for granted nowadays, such as the Google Keyword Research Tool and Google Analytics didn’t exist back in the early days of SEO. Previously, you had to spend a bunch of money for analytics information or simply rely on hit counters that were on the bottom of a website to see how many people had visited! Imagine that! When it came to keyword research we were just left to guess and assume what keywords and phrases would be used most often. In a nut shell, there was a lot less free data and information to work with.

There Was No Social Media
Well, there was social media. MySpace was growing in popularity around then and Mark Zuckerberg had just launched Facebook. However, it wasn’t yet being taken over by marketers and was mostly a place for college students to socialize. If you wanted to share data, you copied and pasted a link into an email. Essentially, social media and SEO didn’t really mesh the way that they do today.

Ranking Factors Were Different
Search engine rankings didn’t jump up and down much and stayed pretty stable back in the day. They weren’t personalized as they are now and there was much less concentration on local search.

As is evident,SEO has become much more advanced in the last several years. The focus has shifted and is now focused on creating content to build a brand. Quality is way more important than quantity. Now that we’ve looked back, let’s try and look ahead. What do you think SEO will look like in five years?

Do you have an SEO strategy for your business website? Does it involve content marketing, social media, user experience and relationship building?

 

When thinking of using social media in order to drive traffic to your website, Pinterest may be one of the best ones out there, with 28% of adults online using, it is one of the most popular social network sites following Facebook and LinkedIn.

Being an image centric cite, it is excellent network for many professional and business owners to display their works. The business industry that can benefit from using this site is endless. Pictures say a thousand words, and no business face detrimental effects from the use of this cite.

In order to make the optimum use of the features that Pinterest offers its users, it is necessary to start off by making your presence strong on Pinterest.

  • Uppinterestload your pins from your website, not from your computer
    • The connection between your pin and its source is the most valuable part of using Pinterest. Each time you link your website to your Pinterest, you are directing back to your website from a popular reputable source. Also, when another individual decided to repin the pin that you originally posted, the link is directed back to your website.
  • Choose the appropriate category for your pins
    • When decided the category for your pins, it is necessary to make sure that you pick the right category and are specific. When the category seems inappropriate, it comes through as bad practice, does not reach the right users, and indicates a spam pin.
  • Verify your website or blog
    • This is a vital step as it means that the content which you have pinned belongs to you and your website, and it also gives access to the Pinterest Analytics. Once you have verified, the visitors will be able to see a checkmark beside your business name indicating verification.

Although it may not be obvious at first, many Search Engine Optimization (SEO) strategies also apply to Pinterest. Your boards and pins are indexed externally by search engines, and Pinterest also indexes its own contents in order to feed its internal search. Regardless of the methods that consumers are using Google or Pinterest to find your business, the administration of the incorrect strategy may prove to be detrimental.

Following are the outlined best Pinterest strategies that help drive more traffic to your website by making your content easier to find, both on and off Pinterest.

  1. Optimize Your Board
    1. The names and the descriptions are vital in the sense that they indicate what to be expected, and also assist in the finding of your content with ease. Writing a well detailed yet brief description for your board is also essential. Ensure the repetition of key words for higher SEO. Your board description should resemble a meta description.
  2. Optimize Pin Descriptions
    1. Engaging descriptions are also vital for individual pins. Although it may seem that the descriptions of the individual pins are overlooked, they help the visitor understand the context of the image and how it applies to your business. Pinterest does support hash tags, however, too many in this context is not useful. A recent study by the social media scientist suggests that pin descriptions of approximately 200 characters are the most repinnable. Pin descriptions require the most strategic thinking and forethought — but they’re worth the effort!
  3. Use Rich Pins
    1. When Pinterest first started, there was only one type of pin. There are six types of Rich Pins as of this writing: Place, Article, Product, Recipe, Movie and App. If unsure of how rich pins can be applied, it is worthwhile to research and get them started on your Pinterest account.
  4. Increase Engagement
    1. Like all other social networking sites, it is necessary to be engaged. Take advantage of this by engaging with your followers and other Pinterest users. The more active you are in liking, commenting or re-pinning, the more likely your business is to be visible to your target audience.
  5. Install the Pin It Button
    1. The best part about the Pin It button is that once you install it, your work is done! Your website visitors and readers can Pin your content for you, and their followers will see the activity on Pinterest as well, thereby increasing the impressions (and hopefully clicks) your content receives.