Tag Archives: platform

The last article discussed three aspects of social media marketing and how to create a plan, from scratch if necessary. This week will cover the final points which you can then use as a template for your business if you do not wish to outsource your marketing objectives.

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Step 4: External ideas and inspiration

To remain competitive as a business, it’s crucial to see what the others in the industry are doing with their social media. Monitoring their content and engagement from their followers can go a long way to helping you generate your own. Content is also sometimes shared from other sources, and demonstrates you agree with what either competition and business of other industries are discussing.

There is no shame in following the best and most famous accounts online. They can provide inspiration and help you strive to do better, no matter how far off you are with your level of marketing. Different companies are effective with different platforms; it helps to follow the best in each.

cokefbStep 5: Plan and schedule

It’s the nitty gritty of it all. You are now beginning to create and generating your own stuff. You have created the platforms you want to use and have your consumer base waiting. You now release the improved content you want to share, often with the help of a scheduling tool. It allows you to organize when and what you are going to share; as well as posting links and pictures. You are now ready to go! Stay true to your objectives and use each platform to what it serves best for.

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Step 6: How is it going?

Here, we are somehow going back to step 1 and 2. Even with the new content and pages launched, you must keep track of how things are going. Working? Not working? Modifications may need to be done regularly to ensure the plan is going in the right direction and that your objectives will be reached.

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Good luck! You can always ask us any questions related to this; we are experts after all.

 

What Bothers You?

If you could name one thing you think bloggers should stop doing what would it be? Any of the following resonate with your experience? Don’t hold back! Let us know what you think froma blogger’s point of view!

  1. Posting Way Too Many Quotes

We understand that it’s a trend now to post quotes because they really do work. Quotes can inspire, motivate, and even just bring out a laugh. Just because quotes work with engagement and interest doesn’t mean 99% of your social media posts should be quotes. If someone is deciding whether to follow your business page, they don’t want to see a million tweets or posts of quotes.

Do this instead: Use quotes! Just keep your good judgement and moderation in mind. It is possible to have too much of a good thing.

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  1. Using Fake Names on LinkedIn

LinkedIn is a platform to showcase your work experience, highlight your skills, and be visible to brands looking for social media and blogging experts. On Twitter you can get away with a funny or clever Twitter handle, but on LinkedIn it is inappropriate. You have to represent a real person with a real photo because you are a real professional! If your LinkedIn name sounds something like “Mandy Angelstar23” then you. need. to change. that. NOW.

Do this instead: Use a real name, or stay away from LinkedIn until you’re ready to be a real professional.

  1. Keeping Your Social media Pages Private

If you’re a blogger just on social media to chat with your friends and post pictures to family, then by all means keep your profile private!

However, if you’re a blogger who’s looking to grow your blog traffic, then you must make your accounts visible to the general public. We don’t mean your personal Facebook profile. But we do mean platforms like Twitter. Make it as easy as possible for others to follow you. A private account is an extra hurdle most people won’t bother with because they can’t see your content before they decide to follow.

Do this instead: If you want to keep certain accounts private, then do NOT link to them from your blog page. Otherwise, make those profiles accessible and viewable to the public and you’ll instantly notice your follower growth.

  1. Pitching Brands in Public

A definite way to look unprofessional is just that. All you have to do is leave a comment on a company’s Instagram post that sounds a little something like this: “How can I get free products to review? I’m a big blogger!” Or tweet something like “Hey @brand @brand need someone to review your products? Give me blogging material.”

Social media is a great place to start in getting a good contact, but that is not the way to do it. Besides, you need to keep pitches brief and you can’t say all that much in a 140 character limit.

Do this instead: Ask the brand, in a professional manner, who you should reach out to about opportunities for blogging. That way you don’t sound like you’re actually pitching out on the public space. Or you can always send a private message on a brand’s Facebook page.

  1. Relying Mainly on Collaborative Boards on Pinterest

Collaborative boards used to be the ultimate weapon to successful pinning. But with the Smart Feed, not so much. You really don’t need to be following 100 collaborative boards. See which ones are actually getting you repins and forget the others.

Do this instead: Search is key on Pinterest now, not collaborative boards any longer. Use keywords in your pin descriptions, and don’t forget to hashtag but make it sound conversational.

  1. Posting the Same Message On Every Platform

When you send out a message on social media or schedule one, do you copy it and plug it into every social platform? Different platforms call for different approaches. On Twitter, keep it short and use hashtags. On Google +, you can go longer, making your post full of keywords. On Instagram, images and visuals are key.

Do this instead: No, don’t completely rewrite every single thing. And sometimes it happens to be short and sweet enough for more than one platform. But for the majority of your content, customize and tailor it a little for each platform.

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If you are wondering what 2015 might look like for social media marketing then read on. If the changes in 2014 are any indicator, there will be a lot more changes coming in 2015.

#1: Visual & Video Becomes the Content of Choice

In 2015, video is predicted to dominate as the social media content format of choice. Video segments and blog posts and podcasts will emerge as their own form of content that drives social engagement and marketing goals. 2015 will also be the year of the visuals! Marketers will take images and videos to the next level! Over the past few years visual based platforms such as Pinterest, Snapchat and Instagram skyrocket in user engagement. Video has even been used more widely on Facebook. There has even been an outburst of visual creating and editing tools such as Canva and PicStitch which make it super easy to create interesting images and videos with the touch of a button.

High quality images and professional looking videos are no longer reserved only by businesses with big budgets or graphic design professionals. Businesses with smaller budgets can create images for their content just as easily without breaking the bank. Consumers in 2015 will expect higher-quality images. In the early days of Pinterest, any image would get attention but now there is so much competition that the platform is flooded with content. Not just any image will do much longer.

Dynamic visuals can help establish your business professionalism. If you do not use images in your content or you are using outdated ones, audiences will take note because this reflects negatively. You want to appear professional and reputable. Videos, on the other hand, may become more relaxed and natural. There is no need to set up a studio and use high end equipment because social media audiences are attracted to spur-of-the-moment content such as videos recorded on smartphones. These are more engaging because they can relate.

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#2: Information Density Creates Hurdles

There is one trend in the making that may be dragging us down: fighting through information density. It is predicted that by 2020,the amount of information on the internet will increase by 600% and some think this number is low! The challenge of cutting through this content shock and still being able to reach a customer’s attention span is the marketing challenge of 2015. This is the reality we have now and is contributing to various other shifts.

As the web adapts to this saturation of content, it will drive innovations to help businesses stand out. There are predictions for more interesting and engaging content forms. Videos will be more interactive and new types of short-form visual content will emerge. New apps and filters exist to help consumers make better content choices. We have seen countless examples of apps and sites like Facebook that filter content for you as they learn your preferences. Now marketers have to deal with getting through these filters.

#3: Paid Ads Become Impossible to Avoid

In 2015, social networks will continue loop businesses into their advertising programs. Facebook plans to limit organic promotional posts in the news feed starting in January 2015 and Twitter may be implementing a Facebook-like algorithm for their news feed. Instagram is still exploring their advertising platform, and since they’re owned by Facebook, an algorithm that suppresses organic posts from businesses could easily be added. This means that social media marketers that would have wanted to avoid social advertising in 2014 will be forced to embrace it in the future.

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#4: Paid Media Becomes Necessary

In 2014, several changes were made in the way businesses are forced to approach Facebook marketing. As previously mentioned, there has been a drop in organic reach and the upcoming Facebook plans to limit the amount of promotional content coming from brands in the news feed.

In 2015, we’ll see the rise of paid media. Small businesses will have to educate themselves on how to speed up the distribution of content if they want to compete. More businesses understand the need for a well designed structure that can bring specific content to selected groups at the right time on the marketing cycle. The best way to maximize the reach is through paid media. Paid media isn’t going away. In fact, budgeting for paid media will be more important than ever this year, as it will be more integrated with earned and owned media.