Tag Archives: Pinterest

This week, we carry on discussing successful social media campaigns conducted by brands around the world and the results they gained. We find this fascinating and want to share the stories in the simplest way possible!

5. Play Melbourne

A tourism agency in Melbourne, Australia, wanted foreigners to see the authentic side of their city. The unique part of their campaign was their dependence on Periscope for its entirety. We have often discussed how live videos is a great way to engage your audience in real time, and Visit Victoria did a brilliant job with it.

Result; over 40 live broadcasts, more than 28,000 views!

6. Hungry Snickers

Another example of being creative around restrictions. Because Facebook auto-plays videos without sound, Snickers used this ‘problem’ to stun viewers in line with their campaign slogan. They created music videos that look like normal music videos when they are played without sound, and had a call-to-action to tap to hear what hunger sounds like.

When people tapped on the video and the sound is turned on, funny music played that one wouldn’t expect from the looks of the video. For example, one of their videos featured a rock band singing The Wheels on the Bus!

Result; over 16 million views!

7. Starbucks RedCup

Co-creation is the most interactive form of marketing, but isn’t used enough by big brands in their campaigns. Allowing the audience to be a part of the marketing itself can create overwhelming engagement.

Every festive period, Starbucks gives the chance to its followers to design and submit their own #RedCup on Instagram, and hands out prizes to the best ones.

8. Krylon & Pinterest

The spray paint company has a strong Pinterest presence and wanted to do something unique. The social media network recently added a feature that allows users to shop! Krylon employees filmed themselves buying old items at a yard sale, spray painting and then reselling said items for double their original price; on Pinterest!

Result; a massive increase in traffic to Krylon’s Pinterest page and millions of dollars in earned media.

 

9. Know your lemons

A woman who sadly lost her grandmother to breast cancer decided to put her design skills to use by illustrating signs of breast cancer using lemons. A simple graphic that went viral because many understood them.

Result; 166 million views in one month alone.

10. ADT Monitoring

A security company made the most out of a young boy’s request due his fear of ghosts by asking customer service to monitor his room one night. The full ordeal was recorded and then turned into an animated video, which was then posted on National Ghost Hunting Day.

It’s always a good idea to post company material at the same time as national/international events that are relevant. It’s likely to create plenty of positive engagement.

Result; 130,000 impressions and 1,000 clicks to ADT’s website.

When thinking of using social media in order to drive traffic to your website, Pinterest may be one of the best ones out there, with 28% of adults online using, it is one of the most popular social network sites following Facebook and LinkedIn.

Being an image centric cite, it is excellent network for many professional and business owners to display their works. The business industry that can benefit from using this site is endless. Pictures say a thousand words, and no business face detrimental effects from the use of this cite.

In order to make the optimum use of the features that Pinterest offers its users, it is necessary to start off by making your presence strong on Pinterest.

  • Uppinterestload your pins from your website, not from your computer
    • The connection between your pin and its source is the most valuable part of using Pinterest. Each time you link your website to your Pinterest, you are directing back to your website from a popular reputable source. Also, when another individual decided to repin the pin that you originally posted, the link is directed back to your website.
  • Choose the appropriate category for your pins
    • When decided the category for your pins, it is necessary to make sure that you pick the right category and are specific. When the category seems inappropriate, it comes through as bad practice, does not reach the right users, and indicates a spam pin.
  • Verify your website or blog
    • This is a vital step as it means that the content which you have pinned belongs to you and your website, and it also gives access to the Pinterest Analytics. Once you have verified, the visitors will be able to see a checkmark beside your business name indicating verification.

Although it may not be obvious at first, many Search Engine Optimization (SEO) strategies also apply to Pinterest. Your boards and pins are indexed externally by search engines, and Pinterest also indexes its own contents in order to feed its internal search. Regardless of the methods that consumers are using Google or Pinterest to find your business, the administration of the incorrect strategy may prove to be detrimental.

Following are the outlined best Pinterest strategies that help drive more traffic to your website by making your content easier to find, both on and off Pinterest.

  1. Optimize Your Board
    1. The names and the descriptions are vital in the sense that they indicate what to be expected, and also assist in the finding of your content with ease. Writing a well detailed yet brief description for your board is also essential. Ensure the repetition of key words for higher SEO. Your board description should resemble a meta description.
  2. Optimize Pin Descriptions
    1. Engaging descriptions are also vital for individual pins. Although it may seem that the descriptions of the individual pins are overlooked, they help the visitor understand the context of the image and how it applies to your business. Pinterest does support hash tags, however, too many in this context is not useful. A recent study by the social media scientist suggests that pin descriptions of approximately 200 characters are the most repinnable. Pin descriptions require the most strategic thinking and forethought — but they’re worth the effort!
  3. Use Rich Pins
    1. When Pinterest first started, there was only one type of pin. There are six types of Rich Pins as of this writing: Place, Article, Product, Recipe, Movie and App. If unsure of how rich pins can be applied, it is worthwhile to research and get them started on your Pinterest account.
  4. Increase Engagement
    1. Like all other social networking sites, it is necessary to be engaged. Take advantage of this by engaging with your followers and other Pinterest users. The more active you are in liking, commenting or re-pinning, the more likely your business is to be visible to your target audience.
  5. Install the Pin It Button
    1. The best part about the Pin It button is that once you install it, your work is done! Your website visitors and readers can Pin your content for you, and their followers will see the activity on Pinterest as well, thereby increasing the impressions (and hopefully clicks) your content receives.

 

Pinterest is that popular new social media platform that is getting all the buzz from small business owners. This platform is full of potential for growing your small business because people are fascinated by the visual! Consumers and brands alike want to get to know Pinterest and start gaining some of the benefits it may bring! Many businesses and brands are beginning to pin and populate boards without a strategy in place. Some are just plain boring and some are so terrible that they are actually damaging the brand’s reputation.

Your goal is to build a strong presence on social media platforms and this requires providing high quality, interesting content and responding to the wants and needs of your audience and potential clients. Your strategy should incorporate content that is centered on the following questions: Who is your audience? What do they care about?

Start off by doing some research. Look at how other brands within your field (your competitors) are using Pinterest, and how users are responding. You need to know what interests your audience. Now you are probably anxious and ready to start pinning. Keep these do’s and don’ts in mind:

The Do’s:

Pinterest Do's

  • Come up with catchy names for your boards and strategically choose the cover pin for each carefully (ie. Your boards’ cover photos are the first thng your audience sees when landing on your page so better make them look appealing. Visual stimulation is key!)
  • Integrate Pinterest with Twitter + Facebook (as a tab app) for greater exposure. Cross-platform promotion boosts your Pinterest following!
  • Add Pinterest and “Pin It” buttons to your website and blog
  • Use “$” sparingly because trying to sell something on Pinterest can be perceived as pushy and annoying
  • Always link your pins back to the original source page to boost traffic back to your website
  • Comment on other pins and interact with new groups of people
  • Utilize the comment feature on your own pins-longer comments and descriptions get noticed
  • Try asking a question in the comment box to elicit a response or get a discussion going
  • Follow the 5-5-2 formula to get started (ie: 5 boards about things your audience loves, 5 boards on things that your audience has a hard time finding, 2 boards about your business/brand)
  • Use a secret board to save content for the future. When you’re on the hunt for great images to repin, don’t worry about getting your timing right. Simply create a secret board, pin the image to that board and include the original pin’s URL in the caption so you can go back and repin it publicly when you have time.
  • Use keywords in your descriptions. If you took the time to optimize your site with relevant keywords, why not optimize your Pinterest with the same keywords? Boards, pins and profile descriptions are all excellent places to work some SEO magic so you can come up in search results.

The Don’ts:

What-Not-To-Do-On-Pinterest

  • Don’t pin more than 5 consecutive pins all at one time (it is better to spread them out over time, otherwise people may begin unfollowing you)
  • Don’t confuse your followers by pinning random things (stick to a topic or theme)
  • Don’t forget to sign in and out if you have multiple logins (ie: personal and business accounts)
  • Don’t be afraid to ask your Facebook and Twitters followers to follow you on Pinterest
  • Don’t pin only pictures of your products, think beyond. This is huge. DO NOT pin only your own content. Stretch your brand’s personality into other areas of visual interest such as articles related to your field, interesting images and funny memes. (your audience does not want blatant advertisements all over their feed)
  • Don’t be hard to find. It’s a good idea to keep your profile specific to your company, so anyone searching for you on Pinterest will know they have the right profile in one glance.
  • Don’t forget the “Office” board. These may not get repined but it is important to have fun pictures from around your office. These boards help humanize your brand to followers and clients, helping to foster a deeper connection. You can even link to the board in the “About Us” page of your website.

 

 

 

 

 

Pinterest—A social media application created entirely for those who love visuals! Pinterest is an online pinboard, a visual take on the social bookmarking site. Unlike other social bookmarking sites, such as Digg and StumbleUpon, content shared on Pinterest is driven entirely by visuals. In fact, you can’t share something on Pinterest unless an image is involved. And what better visuals are there than those of food?! As we are all aware, the best way to gauge interest to your business is to create a social media page for it. Social media attracts audience and customers like magnets attract metal! Of course, as the attraction of metals depends on the strength of the magnet, the quantity of audience that you attract depends on the quality of your social media page, and the kind of social media page you have.

The number one activity of restaurants on Pinterest is to post pictures of their menus. Descriptions that ignite imagination is great, however, nothing can beat mouth-watering images of the delicious food! Pinterest is the fastest growing and the second largest social network today. Every restaurant should have a Pinterest account showcasing their special menus, their interior and their specialties. Not only will the Pinterest account be a good way to increase attraction to your restaurant, but will also be a great way to get input on the food that you are providing. Pinterest is a great way to engage with your audience and communicate with your customers.

Your restaurant Pinterest is not limited to photos of food. Here are a few ways in which restaurants can integrate Pinterest Marketing:

  1. Post photos of each type of meals that you serve ( plated dishes, appetizers, entrees, desserts)
  2. Post pictures of bar taps, wine and liquor bottles
  3. Post pictures of your kitchen staff in action working their magic
  4. Post pictures of guests taking pictures of their food (permission first!)
  5. Create a board spot lighting all the staff members with their short and sweet bios
  6. Pin interesting recipes, humour, facts and quotes
  7. If you also manage a blog, then pin your blog articles!
  8. Use incentives like giveaways and free meals

For a successful Pinterest account, it is necessary to ensure that you are active, and are paying attention to what people are enjoying and pinning. With high quality pictures of food, it is possible that your images may be pinned at a faster rate than expected; hence it is vital to ensure that you are active and post quality images on time and on a regular basis. However, this does not mean that quantity should surpass quality, remember; engagement only happens at the presence of quality AND quantity.

If you own a restaurant and haven’t started a Pinterest account you are missing out on the Pinterest’s love for food! Pinterest hosts well over 5.7 billion food-related Pins and over 100 million total food boards! At this point, it is safe to say that Pinterest is Foodaholic! Pinterest is the fastest growing site in the world. Not only that, it is the 27th most visited site in the world! Under no circumstances would you want your food business to miss out on the opportunity to shine!

 

You’ve seen it all over the city: on TV and billboards, on Twitter and Facebook, on silly T-shirts and ball caps. It may seem confusing or unnecessary to a novice social media user, however, the hashtag (#) yields a great power that is more than just a fad. As early Twitter users intended, the hashtag—that pound sign that precedes short links—serves as an integral way to communicate with a vast and diverse audience online. The hashtag is a golden opportunity for established businesses and even small business owners to send out a message on all social media platforms in the blink of an eye. The hashtag allows business owners to build brand recognition and to reach and engage with potential clients and followers online.

Hashtag in a Flash

On Twitter, the pound sign turns any word(s) that directly follow it into a searchable link. This lets you organize content and follow topics based on keywords. If you wanted to post about the Breaking Bad finale, you would include #BreakingBad in your tweet to join the conversation. Click on it to see all the posts that have that hashtag in real time. Keep in mind that you can use the @ symbol before a person’s Twitter handle to tweet at them directly, rather than using the hashtag.

You can invent your own hashtag as well because there is no moment like the present! Place a hash before a series of words such as your business name or brand slogan and there you go!

Here is how to use the #hashtag on different platforms:

social-media-platforms

Twitter: Twitter is the birthplace of the modern hashtag and so the hashtags here are the most versatile. Denote a specific topic and look at the “trends” sidebar to see hashtags you might be interested in.

Facebook: Facebook only recently added hashtag support in June 2013. Clicking on Facebook hashtags will take you to a list of posts containing the same hashtag.

Instagram: Hashtags can be used to complement photos shared on Instagram and help you gain followers.
Pinterest: Use Pinterest hashtags to search for content. Click on the hashtag in a pin’s description to sift through results that contain the exact hashtag or similar words.

Want to know which hashtags are trending across social media platforms? Hashtags.org tells you which tags are trending in real time.

Hashtags for Business

hashtag

Many mainstream brands now have Twitter accounts, and many choose to create hashtags to promote specific events or marketing campaigns. If you want to use the hashtag as part of your business strategy, here are a few tips:

Consolidate your tweets: Use a specific account that will represent your business. Set up a business account and have an employee tweet on behalf of the company in a scheduled manner.

Use trending hashtags: See what hashtags other business competitors are using. If you’re promoting cheap travel deals, you want to use hashtags like #FlightDeals so  audiences can easily find you with those keywords. Make use of trending hashtags if they relate to your business. If you use something irrelevant in a tweet about your brand, you may look like spam and it will hurt your credibility.

Create your own hashtag: Don’t be afraid to create your own hashtag for a special event or marketing campaign. Remind your followers to share it in related posts. Use it on all promotions.

Be specific and keep it simple: If you’re using a hashtag to join a conversation, make sure it is specific to your topic. If you’re talking about The Ottawa Hospital, use #OttawaHospital instead of simply #hospital or #health. A vague or generic hashtag won’t do you any good. Neither will long links or hashtags used too often because they can look like spam. Three hashtags should be the limit for Twitter or Facebook. You can get away with a few more for Pinterest or Instagram. Don’t hashtag the same word more than once in the same post!

Keep in mind, your hashtag’s visibility will depend on your privacy settings. If your Twitter account is private, only those authorized to see your tweets will have access to your hashtags. If you are using hashtags to increase your business reach and gain brand exposure ensure your tweets are set to Public.

 

Creating a successful blog takes more than good writing skills and great content. Content is an essential part that makes your blog known, however, promotion is the key to success in spreading your message. In today’s digital world there are so many tools and platforms available that, if utilized properly, could allow our blog to bloom. Among the social media platforms used widely today, Pinterest is one that offers so much potential for blogs to gain social media traffic.

To be successful in the blogging world you must use an integrated strategy. You cannot just live in one corner of the internet such as posting solely to Facebook to promote your blog. You must expand your strategy by creating content that can be re-purposed in engaging ways. Pinterest is a valuable tool in helping you be creative with your blog promotion.

Here are some key tips to using Pinterest to boost blog traffic:

1. Post Must Be Pinnable

Statistics show that articles with images receive 94 percent more total views that articles without images! There are still many blogs out there that don’t take advantage of this fact. To start off, go back through your past articles and pair them with an enticing Pinterest image that demonstrates your business personality and the content of your blog. This allows you to create new content for your Pinterest boards as well as refresh your old article post, driving new traffic and potential clients to your blog. All you need is a shareable image; one that is high quality, straightforward and captivating.

2. Don’t Be a One-Trick Pony

When it comes to blog promotion you need to be everywhere. Utilize your resources. Pin your blog articles to Pinterest and then share your image on other social networks like Google+, Twitter, Facebook and Instagram. This gives your fans a chance to find your content on the site that is most familiar to them and then you may use a Call To Action to direct them to Pinterest and then back to your original blog. It is a win-win here. You gain blog subscribers while increasing audience growth on other social media channel.

3. Show Your Brand

When using custom images, you are creating a memorable brand experience. Your own images, logos or custom media will help audiences connect with your business and make your content easily identifiable.There is a psychological component to branded images. According to psychologist Jerome Bruner, while people only remember 10 percent of things they hear and 20 percent of what they have read, they’ll remember 80 percent of what they see or do. Stand out and use your brand! Use tools such as Canva to create custom branding graphics.

4. Use Search to Capture Attention

Images are a very powerful way to capture attention. It is statistically proven that more than half of consumers prefer search results that include images and may even be more inclined to contacting a business that includes images online when searched. If you want your business, product or service to shine in the spotlight, you need to use images for your blog to gain attention. When you add these images to Pinterest, you are increasing your chances at having your blog found in a search. Pinterest has even added a Guided Search feature that allows users to search faster through millions of boards and billions of Pins efficiently. When they search, descriptive guides pop up to help sift through other good ideas from Pinners allowing the user to steer the search in whichever direction.

guided search

5. Optimize your Pins

Use industry keywords and hashtags to optimize the search results. Think about your target audience and figure out what they would type to search for your product or service and use those keywords in your Pin descriptions.

6. Optimize Image Size

Infographics are all over Pinterest because they are fun and engaging, however, they aren’t always the optimal size for your blog graphics. With the ideal size, design and content, your image is perfect for Pinterest as well as other social media platforms. Google+, Tumblr and Pinterest all favor vertical images. Infographics do well with an aspect ratio of 2:3 and 4:5 because they will more likely get repined as opposed to very tall images. A good size is around 735 x 1200 but has t be tested depending on the image.

infographic template