Tag Archives: Periscope

This week, we carry on discussing successful social media campaigns conducted by brands around the world and the results they gained. We find this fascinating and want to share the stories in the simplest way possible!

5. Play Melbourne

A tourism agency in Melbourne, Australia, wanted foreigners to see the authentic side of their city. The unique part of their campaign was their dependence on Periscope for its entirety. We have often discussed how live videos is a great way to engage your audience in real time, and Visit Victoria did a brilliant job with it.

Result; over 40 live broadcasts, more than 28,000 views!

6. Hungry Snickers

Another example of being creative around restrictions. Because Facebook auto-plays videos without sound, Snickers used this ‘problem’ to stun viewers in line with their campaign slogan. They created music videos that look like normal music videos when they are played without sound, and had a call-to-action to tap to hear what hunger sounds like.

When people tapped on the video and the sound is turned on, funny music played that one wouldn’t expect from the looks of the video. For example, one of their videos featured a rock band singing The Wheels on the Bus!

Result; over 16 million views!

7. Starbucks RedCup

Co-creation is the most interactive form of marketing, but isn’t used enough by big brands in their campaigns. Allowing the audience to be a part of the marketing itself can create overwhelming engagement.

Every festive period, Starbucks gives the chance to its followers to design and submit their own #RedCup on Instagram, and hands out prizes to the best ones.

8. Krylon & Pinterest

The spray paint company has a strong Pinterest presence and wanted to do something unique. The social media network recently added a feature that allows users to shop! Krylon employees filmed themselves buying old items at a yard sale, spray painting and then reselling said items for double their original price; on Pinterest!

Result; a massive increase in traffic to Krylon’s Pinterest page and millions of dollars in earned media.

 

9. Know your lemons

A woman who sadly lost her grandmother to breast cancer decided to put her design skills to use by illustrating signs of breast cancer using lemons. A simple graphic that went viral because many understood them.

Result; 166 million views in one month alone.

10. ADT Monitoring

A security company made the most out of a young boy’s request due his fear of ghosts by asking customer service to monitor his room one night. The full ordeal was recorded and then turned into an animated video, which was then posted on National Ghost Hunting Day.

It’s always a good idea to post company material at the same time as national/international events that are relevant. It’s likely to create plenty of positive engagement.

Result; 130,000 impressions and 1,000 clicks to ADT’s website.

Video marketing. It all began with YouTube in 2005, when curious subscribers were able to start viewing and posting their own videos onto the Internet. Facebook, Twitter, Instagram, Snapchat, Vines and Periscope were not yet around. Today, video content can be seen on all of the mentioned above, but in very different ways.

There has become an increasing number of people who take to YouTube to make their Internet careers. They are either make-up artists who try to teach women new techniques, they can be online gamers who film themselves playing, comedians who make their name on YouTube and start going on tours when they are popular enough. That is not to say it is easy to get a YouTube career going. Almost anybody can set up an account and record a video, but it is the quality of the content that will win viewers and subscribers.

pewdiepie

Pewdiepie, probably the most successful YouTuber to date

Instagram today allows us to record about 60 second videos and are slowly planning on making it longer. Twitter videos are usually brought on from Vines and are very short lasting, usually 6.30 seconds to be precise. Useful for people who would not usually want to watch very long videos and prefer quick content.

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Periscope allows users to record themselves live while going about their day. Followers of particular accounts usually comment which make a quick appearance during the live recording. These are mostly used by popular social influencers and celebrities. They tend to answer to comments and questions that others type up, and consist no more than a few words. The comment ‘bubbles’ make an appearance so quick that the person recording the video does not always have plenty of time to read it.

What about Snapchat? Longer than Twitter, but much shorter than Instagram. Users can usually record videos for upto 10 seconds long while their caption is also present to describe the content of the video.

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And then, we have Facebook. The Internet had shown concerns recently that it was on the decline, but after the introduction of the Live feature, almost any user can now record themselves doing whatever it is they wish. It is now being used frequently by celebrities, fan pages and even online magazines to deliver a presentation to followers, or to simply conduct Q&As.

The interaction with followers is very simple. The comment section becomes very important, as this helps the main user lead the conversation and answer questions, return occasional greetings, and answer questions. Brands are also using this frequently if there is an event happening at their store, or for a promotional launch.

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My question is, will more people start using it on a regular basis, for any kind of reason? Will it mark the end of status updates and photo sharing, and simply going on live to record a video? I truly believe this is only the beginning, especially for Facebook, as its popularity has regrown again following this introduction.

I am sure Snapchat and Instagram will come up with their unique features and policies in the coming months, which will allow longer recording and potentially a similar concept to Facebook and Periscope. However, Snapchat founder Evan Spiegel has suggested he wants to keep Snapchat as it is and not let lose its identity by following the lead of the others.