Tag Archives: optimization

It’s almost all done on the phone now. Laptops and desktops are being used a lot less, since our portable devices allow us to do most of the things we need without the use of a physical keyboard; which brings us to Google searches and SEO – how do we make it better on mobile?

As we know, websites now need to be fully optimized on mobile; that’s where they are mostly looked at, and if SEO isn’t implemented for the mobile version of your site, you lose conversions and slip down the Google ranks. So what are some good ways to better it?

 

Before you begin anything, make sure you audit your website’s compatibility for smartphone, and see where the errors are. If a user is having trouble navigating your site on their cellphone, they’re out and will not return. Some important things to look at are plugins, font sizes, and the positioning of page elements. There may be some areas for improvement.

Responsive design is key for all devices. It’s the best way to ensure your site can be opened anywhere you like, as even the same user can switch from a laptop to their phone and will want to have the same experience with whatever gadget they use. It’s a lot of work for many screen sizes, but certainly doable.

One of the biggest problems users face on their phones, the webpage load time. If it’s very slow, the home screen button will be pressed and that person is not likely to visit again; and these problems are more frequent than we think! Some factors to look in for these issues can lie with unused scripts, non-compressed files and needing to optimize images.

Optimize your website for local searches. It’s almost certain that people in your area will need your product or services, so make sure you’re able to get their attention before reaching out to the rest of the city. Google offers some free tools to help with that, and it likely doesn’t take a lot of work.

You also need to optimize for keyword searches, for both text and voice. Siri used to be treated as a ‘joke’ because people thought it was funny for a random voice to answer them when they asked for something, but will now because a major SEO tool for businesses, especially on mobile. This may be a little more challenging to optimize for, but at least you are prepared for the now and future. Eventually Alexa and Google Home will be SEO tools for voice!

Finally, Google has another service called Accelerated Mobile Pages that allows for faster mobile pages. They don’t look any different from other programming softwares, but the pages will just load much faster than the average. This would normally lead to a better user experience and visitor retention. Start using it now before it becomes too popular and crowded.

Welcome to 2017! Our last blog of 2016 discussed technologies that could affect marketers (like us) in this new year, but this week we’ll discuss how we can have a better year. We always have to adapt to changes, tweak ourselves and our methods a little bit, in order to stay relevant and competitive.

1) Online organization

“New year, new me” goes the cliche, meaning businesses have to update their online profiles, whether on social media or the website, or perhaps both! What we suggest is that we must update all the information we show the world, so that we are prepared for new business whenever it comes. It’s the simplest of tasks and can make a big difference in the weeks to come.

2) Video

Yes, it’s exactly what you’re thinking. It’s the nth time we speak about this, because it really is quite important. Social media is becoming more and more about video, because that’s what drives the most engagement! It can consist of anything, from 360 to Live and also ads (least recommended?).

If you want to develop a more personal connection with your audience, good quality videos about what you do or see is a great way to get their attention. Because most are on mobile too, they just like to hold their devices and watch motion picture for a few minutes – take advantage of this!

 

3) Social Media Strategy ‘refresh’

Just like #1, a new audit should take place for all social media of your business to see where it went well and not so well. It’s probably time to set new goals and try something new, perhaps? Instead of focusing on selling, focus more on documenting your journey? Audience would appreciate it much more!

4) Reviews

You always want to keep the audience and clients happy, so feedback is important. Word of mouth marketing is stronger than you think, with most people making purchase decisions solely based on that, even if price is beyond their budget!

Just don’t be afraid to ask! Negatives can be important to turn into positives.

 


5) Optimization for search

On the slightly more complex and technical side, don’t forget to optimize for mobile and keep track of analytics to stay relevant in Google Search.

You need to see where your money would be best invested so that less is wasted on digital marketing efforts, especially for marketing that is paid such as google ads and so on…

When customers reach you, ask them how they got here; there may be a trend for you to double up on.

6) Trend awareness

2017 will bring new trends that will be a hit, which the online community will want to catch on and use for their entertainment or advantage. Marketers like us will need to keep an eye out for those to use for business reasons, in a suitable way if possible.

If you recall, one of the biggest mobile trends last year was Pokemon Go, and the ‘mannequin challenge’, which businesses appeared to use to their advantage but the hype only lasted a few months. Analyze every situation before jumping in it; not all will stay popular for long.

                              A mannequin challenge