Tag Archives: networking

While we are in a generation and era where everyone is excited about digital marketing and jumping on board with marketing teams due to their desire to create content and promoting products and services, it seems many of us are not quite doing it properly, thus the frustration of not seeing results when we curate content online.

A report written by Steve Rayson suggests that “The majority of content published on the Internet is simply ignored when it comes to shares and links. The data suggests most content is simply not worthy of sharing or linking, and also that people are very poor at amplifying content…”. When marketers create content for social media pages, they expect every post to get plenty of interaction, but the real result being 0.5% of that. This blog describes several factors behind this situation and how it can be resolved.

Bad writing

Great non-visual content begins with top writing skills. Most businesses spend most of their time thinking about the media, consulting and design and make the writing the least important priority. They think writing is the easiest part, so will not invest as much time on it and trust any decent writer to get the content done.

badgrammar

 

SEO what?

We understand it may be the least popular part of digital marketing, but one way to get traffic to your website and blog is by… doing SEO! Using keywords, tags and links to help rank high on google searches is the only way googlers will be able to find you, if they are looking for a product or service like yours!

Not promoting your content

Take a moment to picture, in your head, how many social media posts, blogs and general content gets published on the web everyday; we are talking millions! How many get noticed and followed? Not much. It’s one thing to create and publish great content, and another to promote it as cleverly and hard as you can. Similar to SEO!

No originality

To make your content popular, it needs to inspire and add some sort of value to the reader – what good does it do for them? Many brands and content marketers are just putting out content for the sake of it, but are not making a difference in anyone’s lives. However we cannot blame ourselves or anybody else; it’s not the easiest thing to do, but often necessary. Original content will both attract and retain customers, or fans, depending on the brand.

 

Networking-shy

Alright, you have now mastered all of the above, without realizing it’s all a solo effort! Success also comes from building relationships, whether it be clients, influencers or partners. This networking is not necessarily just going to ‘meetups’, where you meet people over drinks, but it can certainly make a difference through word of mouth. You have to interact with top people in the industry who can collaborate with your brand and help promote the business.

Single-mindedness 

It’s very easy to act like someone you’re not online, and this means trust can easily fade away between networks of people. The last thing you want for your business is losing customers because they can’t trust you anymore. You can solve this problem by bringing in known and trusted people, to also achieve user-generated content. Nothing nicer than your clients endorsing you publicly because they like you so much!

Neglecting conversion

No objective or purpose for your digital marketing will result in failure. Just having content created and sitting there may not get you very far, you need to be in control of everything you do and constantly monitor your pages – and have an objective for everything you do.

Not using email

Many marketers are still hesitant on that one, thinking it may annoy subscribers. Much of the conversion happens through email marketing; and a big part of how you get sales.

A bad website

Social media pages aside, this is the forefront of everything. A poorly designed website will make customers turn away within seconds. It should be the best part of your brand’s representation online, because it contains the most important information about the business, and links to the blog, store, social media, etc. The first thing you need to do when launching or relaunching a business is build an attractive website. It gives your brand more credibility if it’s not very popular yet.

An extreme case to get the point across!

An extreme case to get the point across!

 

No marketing culture at your company

If only the marketing department at your company is trying to do marketing and sales, it can’t be good. Everyone at the company is supposed to have some marketing acumen. All employees represent the brand and can help build a better voice.

Lack of strategy

This is basically a goal without a plan. No plan results in no results. Whatever content you decide to publish will need some thinking and planning beforehand. It helps create an identity and structure you will go by to achieve your results. It helps measure these results better.

badstrategy

 

A narrow vision

Adding to the paragraph above, setting out with a plan needs an examination of the environment the brand is trying to target. It will not be easy to hit the right spot from the beginning, but you need to look at everything around you before making final decisions.

Commitment-phobia

If you want to be in it, you have to be fully in it for it to work. You cannot treat digital marketing efforts passively. Just like a romantic relationship, you’re all in or all out, and no in-between. And yes, this also goes for personal brands.

 

That’s it from us for this month! The Mobi Apps Experts team is no perfect by any means, so this article is written by us for us, and for you as well! We always strive to improve and I’m sure you do too.

 

 

 

 

When thinking of using social media in order to drive traffic to your website, Pinterest may be one of the best ones out there, with 28% of adults online using, it is one of the most popular social network sites following Facebook and LinkedIn.

Being an image centric cite, it is excellent network for many professional and business owners to display their works. The business industry that can benefit from using this site is endless. Pictures say a thousand words, and no business face detrimental effects from the use of this cite.

In order to make the optimum use of the features that Pinterest offers its users, it is necessary to start off by making your presence strong on Pinterest.

  • Uppinterestload your pins from your website, not from your computer
    • The connection between your pin and its source is the most valuable part of using Pinterest. Each time you link your website to your Pinterest, you are directing back to your website from a popular reputable source. Also, when another individual decided to repin the pin that you originally posted, the link is directed back to your website.
  • Choose the appropriate category for your pins
    • When decided the category for your pins, it is necessary to make sure that you pick the right category and are specific. When the category seems inappropriate, it comes through as bad practice, does not reach the right users, and indicates a spam pin.
  • Verify your website or blog
    • This is a vital step as it means that the content which you have pinned belongs to you and your website, and it also gives access to the Pinterest Analytics. Once you have verified, the visitors will be able to see a checkmark beside your business name indicating verification.

Although it may not be obvious at first, many Search Engine Optimization (SEO) strategies also apply to Pinterest. Your boards and pins are indexed externally by search engines, and Pinterest also indexes its own contents in order to feed its internal search. Regardless of the methods that consumers are using Google or Pinterest to find your business, the administration of the incorrect strategy may prove to be detrimental.

Following are the outlined best Pinterest strategies that help drive more traffic to your website by making your content easier to find, both on and off Pinterest.

  1. Optimize Your Board
    1. The names and the descriptions are vital in the sense that they indicate what to be expected, and also assist in the finding of your content with ease. Writing a well detailed yet brief description for your board is also essential. Ensure the repetition of key words for higher SEO. Your board description should resemble a meta description.
  2. Optimize Pin Descriptions
    1. Engaging descriptions are also vital for individual pins. Although it may seem that the descriptions of the individual pins are overlooked, they help the visitor understand the context of the image and how it applies to your business. Pinterest does support hash tags, however, too many in this context is not useful. A recent study by the social media scientist suggests that pin descriptions of approximately 200 characters are the most repinnable. Pin descriptions require the most strategic thinking and forethought — but they’re worth the effort!
  3. Use Rich Pins
    1. When Pinterest first started, there was only one type of pin. There are six types of Rich Pins as of this writing: Place, Article, Product, Recipe, Movie and App. If unsure of how rich pins can be applied, it is worthwhile to research and get them started on your Pinterest account.
  4. Increase Engagement
    1. Like all other social networking sites, it is necessary to be engaged. Take advantage of this by engaging with your followers and other Pinterest users. The more active you are in liking, commenting or re-pinning, the more likely your business is to be visible to your target audience.
  5. Install the Pin It Button
    1. The best part about the Pin It button is that once you install it, your work is done! Your website visitors and readers can Pin your content for you, and their followers will see the activity on Pinterest as well, thereby increasing the impressions (and hopefully clicks) your content receives.