Tag Archives: mobileapp

New Year, new you! Shouldn’t the same be for your business? Surely you have a few New Year resolutions for yourself for this year; however, have you considered any for your business? Small or big, your business deserves to be the best! If you are starting a business or if you have already established one, a mobile app is an absolute must! Look around, how many hands do you see void of a smart phone? None! Owning a smart phone is a trend going viral beyond our imagination! Now, in such circumstances, would you not want your customers to be able to access your company with ease, and have it at their fingertips? Here are 5 reasons why creating a mobile app for your business is a great way to progress.

  1. Integration

Creating a mobile app enables you to integrate all of your online platforms. It is a centralized place for all of your social media. A mobile app will allow you to maintain the most essential aspect of your website, and allows a potential customer to get a quick overview of your business  with ease. The customer will have access to your business at any time of the day and at any place through via an app on their smart phone.

  1. Up-to-date

Staying relevant is another way of understanding this. Publishing a mobile app helps you keep the relevant information needed and keeps you relevant to the audience using it. The latest studies show that people will spend as much time, if not more on mobile apps compared to online tools.  Up-to-date analytics say that 80% of all IOS and Android users spend time on the web via mobile apps rather than the traditional web browser.

  1. Customization for ease of access

The main purpose of the mobile app is to engage audience faster and attract them towards your business. Your mobile app should not be a replica of your website. It should be a brief and pared down version of your website. It should include relevant information and avoid the inclusion of extreme details. This will ensure a visually clean and an easy to use app. In the case of more information, referral should be made to your website.

  1. Increased Engagement

Evidently, there is increased engagement through the use of a mobile app. The days of shouting from the top of your lungs in public place to get attention have long disappeared. Customers want to be heard, and their opinion is valued by a company they work with.

  1. Special Benefits

Another benefit of a mobile app is to offer special benefits to the users. Many of the mobile app platforms let you to offer prizes or special offers. App users can get the offers through text messages or as an alert when they open the app. If you give exclusive offers through your app, customers will be more likely to use it and also to recommend others. Mobile devices are quickly becoming the way that customers find services they need, and access information they want online. Rather than be left in the dust, creating a mobile app for your company can keep you relevant and help your company to grow.