Tag Archives: links

What we believe many companies fail to realize these days is the importance of SEO for their website. Succeeding in organic search for Google has become so competitive that many websites do not get the visibility they deserve online because of poorly managed SEO. This blog will attempt to give useful insights on strategies that can be implemented to maintain or improve organic search success.

1.Make friends online

Partnerships on the Internet are more important than ever. It is always better to get others saying good things about you and trying to promote your website in any way they can. Having an influencer who is an expert on your subject matter and with a big following can take you many places.

2.Develop a content-marketing strategy

As we have previously mentioned, content-marketing is only a small part of the whole package. SEO can depend alot on how your business goes about its content, because that will affect your organic search. It needs to be diversified among videos, webinars, white papers, and social media posts. The use and choice of keywords become Google‘s best friend.

3.Generate traffic to your site and pages

Another way to get people to link to you is by writing for a large publication, giving video or written interviews and always recommend your content in networking events and to your surroundings. If this feels overwhelming and there is an additional budget to spend, you can hire an agency that will do the work for you.

 

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4.A mobile-ready website

Not only do you now need a beautifully-designed website that is user friendly, but it also needs to be adapted to smartphones. You’d be in deep trouble with organic search if people cannot view your website on their mobile device. Laptop computers and desktop are not used as often anymore, and people want faster access to information.

5.Https

Going more towards the security and technical side, it is recommended websites now add the ‘s’ to their URL. Google wants businesses’ websites to start with https:// so that they are more secure and will get better rankings on the search engine.

httpssecurity

 

6.Schema.org

This is a type of markup that can be used in your website’s coding. Using that ‘code’, you can tell Google to identify your website’s logo, client reviews, videos as well as other important info. Google previously mentioned that using that code will also help optimization rankings in the near future.

 

If you are unsure about your SEO strategies or do not have the time for it, please contact us for more information and we can help make sure your business’ website remains competitive.

Let’s take a look back and remember the good ole days. The SEO industry is ever changing all the time and if you don’t keep up, you and your business will get left behind. Back in the early days of SEO it was more about technology and it was the developers creating optimization strategies. The SEO landscape has changed a lot in the past decade. It used to be more focus on singular keywords,ranking and links. Today, the focus of SEO has shifted to a much wider user engagement with a particular brand, product and service.

SEO has become a marketing practice about building a brand. When it comes to top activities for business SEO, keyword search is not the top priority any longer. Other factors like analytics, content creation and social media marketing have become more and more crucial for SEO. Let’s take a look back at the SEO landscape from back in around 2004 to see how far the SEO industry has come in less than a decade.

In 2004:

Keywords

In older times, SEO focused on singular keywords and how pages ranked based on these keywords. However, now we focus on keyword intent and user needs, meaning long tail searches are more important. Did you know that up to 70% of search traffic actually comes from long tail keywords? Today we are focusing conversion rate and performance metrics much more than only keywords ranking.

Search-Engine-Optimization

Content

Back in the day, content was solely created for search engine and ranking purposes. Content quality and relevance was not of importance. Today it is extremely important to create content that provides real value to your audience, tailored for the audience you are trying to attract. As a matter of fact, content marketing is the core of most SEO strategies today.

Links
SEO used to be all about link building and not so much on creating content. The key back then was to build lots of links regardless of whether they were spammy or not. SEO professionals used to implement black hat tactics because they didn’t know better. Google hadn’t yet found a way to penalize anyone. People were actually hired for full time link exchanging jobs. However, it is not the case anymore. Now if you buy 3,000 comment back links to target a specific keyword, your site will not only not rank, your entire site might get penalized by Google!Today only quality back links will help boost the authority of your business website and help get it ranked.

And It Wasn’t All About Google
In 2004, Google was a big player in the search game, but it wasn’t the King that it is today. People were still frequenting Yahoo!, Ask, and AOL to find information.

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There Were Very Few Google SEO Tools
Tools that we take for granted nowadays, such as the Google Keyword Research Tool and Google Analytics didn’t exist back in the early days of SEO. Previously, you had to spend a bunch of money for analytics information or simply rely on hit counters that were on the bottom of a website to see how many people had visited! Imagine that! When it came to keyword research we were just left to guess and assume what keywords and phrases would be used most often. In a nut shell, there was a lot less free data and information to work with.

There Was No Social Media
Well, there was social media. MySpace was growing in popularity around then and Mark Zuckerberg had just launched Facebook. However, it wasn’t yet being taken over by marketers and was mostly a place for college students to socialize. If you wanted to share data, you copied and pasted a link into an email. Essentially, social media and SEO didn’t really mesh the way that they do today.

Ranking Factors Were Different
Search engine rankings didn’t jump up and down much and stayed pretty stable back in the day. They weren’t personalized as they are now and there was much less concentration on local search.

As is evident,SEO has become much more advanced in the last several years. The focus has shifted and is now focused on creating content to build a brand. Quality is way more important than quantity. Now that we’ve looked back, let’s try and look ahead. What do you think SEO will look like in five years?

Do you have an SEO strategy for your business website? Does it involve content marketing, social media, user experience and relationship building?