Tag Archives: Instagram

This week’s blog is set to discuss a new and emerging trend in social media marketing, resulting from the unfortunate change of algorithms with social networks, preventing Facebook pages (especially) from getting the organic reach they want on their posts. Welcome to “growth hacking“!

Growth hacking has become a new concept in the last year or so that businesses are trying to use to ‘cheat’ the system and find new ways to grow their social media accounts to get conversions. Before paid ads and post boosts became common, it was easy to reach all of your following every time you posted something. Now, you’d be lucky to reach half organically. These paid options want to guarantee a bigger reach if you show the money, but we’re unsure how well it really works in terms of ROI.

 

1. Money for Likes

Whether on Facebook, Twitter or Instagram, businesses and personal brands are now spending money to look like they have bigger numbers supporting them. However, these new followers and likes are not necessarily genuine and; going through a list of likes can see you being followed by strange looking accounts.

Buying yourself a fake following can immediately destroy your credibility after having spent so much time and effort building it initially, so why be so desperate to hurt your budget for a bigger number? If you are caught doing that, you can also get punished by the main networks.

Data insights are crucial to the strategy a business takes with social, and fake data will ruin all important metrics which will be hard to fix later on. Your business will likely respect you more if you conduct digital affairs in an honest manner. Is cheating morally and financially really worth it?

2. Team Instagram

There is a somewhat witty way to ‘cheat’ on Instagram, without spending money or feeling guilty of looking good. IG’s algorithms work in a way where engagement is key to success. So in this case, groups of people all agree to support each other’s pages by constantly liking and commenting on photos. Team effort can eventually lead to victory.

But here comes the problem. This means only a specific network of people are showing you love, while millions of others probably aren’t aware of what’s going on, or these posts won’t be visible to them, so the reach is again limited, and not great for metrics.

3. Twitter Favourites

Twitter has seen an interesting change lately, where just like Facebook, tweet likes of accounts you don’t even follow appear on your news feed, simply because someone else you follow liked that tweet. Half of newsfeeds are filled up with that, and the best tweets can get additional likes and retweets from many other accounts that don’t follow them. Twitter’s algorithms fortunately still favour organic reach, which is a huge plus for everyone involved and should make the most of it while this system is still around.

The only downside to this is ultimately the financial side, as it may not count for much at the end if businesses aren’t selling products/services at the end of it.

Play by the rules of the game, even if they don’t necessarily appeal to you. Cheat and you’re in trouble if you get caught!

This week, we carry on discussing successful social media campaigns conducted by brands around the world and the results they gained. We find this fascinating and want to share the stories in the simplest way possible!

5. Play Melbourne

A tourism agency in Melbourne, Australia, wanted foreigners to see the authentic side of their city. The unique part of their campaign was their dependence on Periscope for its entirety. We have often discussed how live videos is a great way to engage your audience in real time, and Visit Victoria did a brilliant job with it.

Result; over 40 live broadcasts, more than 28,000 views!

6. Hungry Snickers

Another example of being creative around restrictions. Because Facebook auto-plays videos without sound, Snickers used this ‘problem’ to stun viewers in line with their campaign slogan. They created music videos that look like normal music videos when they are played without sound, and had a call-to-action to tap to hear what hunger sounds like.

When people tapped on the video and the sound is turned on, funny music played that one wouldn’t expect from the looks of the video. For example, one of their videos featured a rock band singing The Wheels on the Bus!

Result; over 16 million views!

7. Starbucks RedCup

Co-creation is the most interactive form of marketing, but isn’t used enough by big brands in their campaigns. Allowing the audience to be a part of the marketing itself can create overwhelming engagement.

Every festive period, Starbucks gives the chance to its followers to design and submit their own #RedCup on Instagram, and hands out prizes to the best ones.

8. Krylon & Pinterest

The spray paint company has a strong Pinterest presence and wanted to do something unique. The social media network recently added a feature that allows users to shop! Krylon employees filmed themselves buying old items at a yard sale, spray painting and then reselling said items for double their original price; on Pinterest!

Result; a massive increase in traffic to Krylon’s Pinterest page and millions of dollars in earned media.

 

9. Know your lemons

A woman who sadly lost her grandmother to breast cancer decided to put her design skills to use by illustrating signs of breast cancer using lemons. A simple graphic that went viral because many understood them.

Result; 166 million views in one month alone.

10. ADT Monitoring

A security company made the most out of a young boy’s request due his fear of ghosts by asking customer service to monitor his room one night. The full ordeal was recorded and then turned into an animated video, which was then posted on National Ghost Hunting Day.

It’s always a good idea to post company material at the same time as national/international events that are relevant. It’s likely to create plenty of positive engagement.

Result; 130,000 impressions and 1,000 clicks to ADT’s website.

Ok, jokes aside. This weeks’ blog takes a deeper look at how the correct use of Instagram can really help your business, especially online. Even though the written content is important, Instagram is all about the quality of images you post; it’s the first thing that will get user’s attention and the caption is always at the bottom in a smaller size!

Many businesses develop a solid reputation just thanks to their amazing Instagram work. So how should you go about yours? Quite a few suggestions below to entertain you with:

1. If a client has had an excellent experience with you, you could kindly ask them for a short testimonial that you could use as promo material on your Instagram page – as it could also be a means to put their name out there, whoever they are. A powerful testimonial can easily help you acquire more leads.

testimonial

2. Everyone knows that an office team is not always working so hard, and it’s more than okay to show the less serious side of things once in a while. Showing what you do even during work hours could be a way to attract future talent as well, and that there is more to work than just work at the office – a fun team picture at Friday afternoon drinks can’t be doing damage!

3. By now, most businesses have a blog, even if they’re not in the communications industry. Someone at the company should be capable of writing about a certain topic that the company is concerned about or working on at the moment – and share it on your Instagram. There will always be someone interested in reading it.

4. When you are out of the office at networking events or conferences, definitely post it. It shows that you are interacting with other businesses and sharing ideas with others. Tag these businesses’ Instagram handles as well.

5. Company culture, again. I did mention posting fun images or short videos of office life, but sometimes it can be a little more serious, like a fun meeting about a project.

businessmeeting

6. Using a repost app, share other people’s content that you find interesting. It looks good on you and you get the original content sharer’s attention.

7. Infographics – even if they’re not yours, share them! They could be interesting to many of your followers.

8. In addition to point 4, if you are participating as a speaker at events, have someone take a picture of you to share! It shows your knowledge, it can encourage potential clients to come and watch you speak and also meet you afterwards!

networking

9. Organizing an event or webinar? Promote it nicely on Instagram, if you want to increase your chances of full attendance!

10. QUOTES. Once every couple of weeks, share a quote that will inspire people, whether or not it’s relevant to your business. It’s a great way to get likes and comments, and some reposts from followers.

11. Have a new recruit or want to present current team members? Share a photo of them! It’s a nice way to present to your clients who is working on their projects.

12. If you make new friends at a networking event, share that too! Show your more social and friendly side so that followers can see you are a personable businessman.

Does it all sound good to you? Let us know if you have any more questions have see you in November!

 

Remember, complementary to your website, social media profiles are also the face of a business on the internet. This blog will cover some key elements that social profiles must have to appear as credible and professional as possible.

The bio/about us: for any social media user who happens to be visiting your Twitter, Facebook, Instagram or LinkedIn page for the first time, will want to read on more about the company and end up following the brand online; BUT, that can only happen if the bio is really well written! Are you able to describe the company in a couple of sentences?

The logo: Make sure you use the official company logo as your profile picture. Keep the consistency across all social pages, as it enhances your credibility and followers will be impressed and appreciate it.

 

The handle: this is the username that appears underneath the name of the social accounts (the @), and especially important for google searches. Even if your company is global, make sure your naming of the handles is as accurate as possible to the company name. It can also help to get it verified.

Posting frequencies: I believe this truly depends on the nature of the business. As mentioned before in past blogs, posting too much can be annoying and too little almost makes you disappear, so there needs to be a balance. The count is different for every social account and the amount of content you essentially want to share. All social accounts must have at least several posts a week if not a day.

Sharing from others: If you saw good content from another user that you want to share, make sure to credit said account. The credited will appreciate it, and your followers will respect you more for cheating. This could also lead to a great partnership/relationship, simply thanks to a post!

share

 

Photos: Viewers love images or anything else that is visually attractive. Using top quality images for all the posts may be a bit of work, but essential in reaching the objectives. Posts containing images and/or videos will get the most likes and shares. It may require investing in professional photography or a graphic designer.

Responding to comments: Sadly on social media, there are many people who enjoy just writing negative comments, even when it’s not necessary. Users appreciate when comments are responded to even if it can often be overwhelming. You just need to respond calmly and professionally to whatever is coming you way, but no need to feed the trolls!

socialcomment

 

Hope you’ve enjoyed the read and see you again in two weeks!