Tag Archives: industry

Have you seen growth in your business since 2015? What is your plan to continue that growth throughout 2016? As a business owner, you should take the time to look over your marketing strategy and identify what contributed to your success and what may be improved.

There are many things you can do to drive your business success. The internet is filled with tips. One thing you can do it to be more specific and tailor your marketing based on your industry.

  1. Home services

Plumbers, electricians and most trades and small businesses that serve their customers in the industry of home services often have a lot of competition to go up against. How do you stand out?

  • Search engine authority: In this industry, the way it works is that customers give you a call when something is broken or needs maintenance, so it is crucial to rank well in search engine results. Build your authority, and rankings as a result, with website search engine optimization (SEO) and authoritative content about your business and services.
  • Email marketing:These days, people are spammed with emails. Despite this, it is still a good way of reminding your potential customers that you can help them out. Every campaign should be sent for a reason, such as educational or newsworthy content or a promotion for your services.
  • Educational content:Good content has the potential to build your website’s authority in search-engine rankings and it can also do some selling for you, or at least save you time educating your customers about your business or services.


  1. Professional services

Lawyers, real-estate agents, accountants and other small business professionals that provide services to individuals and other businesses must compete with several othersimilar providers. Standing out and finding clients beyond word-of-mouth advertising and referrals can be difficult and usually requires hard work and a big marketing budget. But there are things you can do to make your business stand out online without breaking the bank or spending too much time.

  • Search engine authority:The easiest way to gain new clients online is to appear in the top couple of search engine results when your potential clients search for keywords associated with your service.
  • Video:Video is a great marketing tool as visuals are king. People are engaging more and more with videos, therefore it is the best type of content to share on social media in the way of expanding your reach and increasing engagement from clients.
  • Educational content:As part of your website SEO strategy, you should publish educational content frequently (once a month, minimum). The easiest way to do this is to update your website blog with informative posts about your services, trends or updates in your particular industry, educational posts about things your clients may not know, etc.

 legal service

  1. Retail

After the holiday season, it is tough to keep the level up as there is a sudden slowdown in business. You can strengthen your business with a strategy for supporting your business using online tools and tactics.

  • Mobile-friendly e-commerce: Regardless of your industry or business type, mobile marketing is essential. For retailers, mobile-friendly websites are a great feature for showcasing your products when your customers aren’t physically present in your store. With an e-commerce website, you have the ability to increase sales locally and even nationally.
  • Reward program:Most retailers find it a challenge to build loyalty and increase their return customer base. Get creative about options you can put in place as an incentive for customers to come back, such as including a coupon with every purchase (or purchases above a set amount), providing stamp cards to work toward a discount or giveaway item, etc. You could even offer a discount or free item for customers who sign up for your email list.
  • Email marketing:A proven method of reminding your customers to visit your store is email marketing. Create a list through a pop-up on your website or sign-up form in your store, and send monthly campaigns to showcase new products, offer a monthly discount code or coupon, and announce any upcoming sales or events.


These marketing strategy tips are just a few to get you started in your small business marketing endeavors for 2016. Your year will be off to a successful start if you implement the right tips for your industry, no matter what industry you’re in!

Did your small business grow last year? What are you planning to do in 2016 to extend that growth? Every business should take time to evaluate their marketing strategy, determine whatworks and identifywhat can be improved.

There are many general small business marketing tips you can follow. You can also be more specific and cater yourmarketing based on your industry.

  1. Fitness

Fitness is always a popular new year’s resolution. Your plan for fitness marketing in the beginning of 2016 should be focused on reaching out to and engaging with your current and potential clients, both online and in person, to help them achieve their goals and maintain their fitness, beyond their resolutions.

  • Freebies: Keep your clients motivated to achieve their New year’s resolutions with free resources, tips and other bonuses. Try to support their fitness plan or New year’s resolution by offering a special promotion or giveaway to give them incentive to reach their goals. You can also offer the freebie to new clients.
  • Engaging content: Everyone needs encouragement, especially in the fitness industry. Exercising regularly and avoiding junk food can be tough. Use your blog and social media pages to share words of encouragement, stories to motivate or entertain, and those before-and-after pictures that inspire. This fosters an engaged and supportive community.
  • Brand management: There are so many different types of fitness practices. Not only do you need to stand out among those in your industry, you must also compete against other niches due to the market of potential clients who are researching fitness methods they have not yet tried. Get your Yelp page and other review profiles in check, respond to reviewers and practice good customer service to increase good reviews. With a good online reputation, you can stand out among your competitors in your industry.
  1. Food and beverage

Everyone eats. There are some quick things you can do to keep your establishment on your customers’ minds in 2016 while increasing your traffic online.

  • Email marketing: The main benefit of email marketing for restaurants, coffee shops and bars is the reminder it sends to potential customers. Do not spam your contact list with daily or weekly emails. Instead, use a monthly or email with a promotion, coupon or special. This is a good way to keep your establishment on their mind when they’re hungry and scouring the food industry.
  • Re-targeting ads: This is a type of pay per click advertising with Google that can really pack a powerful punch, even if you are limited to a small budget of even $75 to $150 per month. The way these ads work is to re-target your potential clients by showing them your ads on sites they visit, after they have looked at your website. This keeps your restaurant, bar or coffee shop front-of-mind and makes you stand out from competitors in the industry.
  • Social media advertising: The top social media platforms for restaurants are Instagram and Facebook. Use Instagram to share delicious visuals, and incorporate Facebook’s advertising tools to increase the reach of your posts, photos and videos to customers. Even a $50 a month budget for Facebook ads can go a long way!

coffee shop

  1. Personal services

Loyalty is an important part of the customer base for a small business that offers personal services. This includes the niche markets of spas or salons and natural medicine practitioners like massage therapists or acupuncturists.

  • Loyalty programs: Encourage clients to come back to your salon for every haircut or return to your spa for every nail service with a loyalty program. Offer a discount after a set number of services, exclusive specials for your loyal customer base, free services for referrals, and so on.
  • Social media engagement: Facebook is perfect for expanding your reach to a wider audience, Instagram is ideal for showcasing your services, Pinterest is the go to for visual how to’s and inspiration, and Twitter is the place for customer service.
  • Reputation and brand management: Since loyalty is so crucial in this industry, it is important that your online reputation reflects your brand. Follow up with all reviewers, whether their comments are good or bad. Encourage brand ambassadors from your loyal customer base who will talk about you to their friends and improve your word-of-mouth reputation.