Tag Archives: hashtags

The power of hashtags is unbelievable. They can turn any word of choice into clickable links merely by the placement of the hash symbol# preceding the word. Once clicked on the hash-tagged word itself, all the posts on social media sites such as Facebook, Twitter, GooglePlus and Instagram containing the similar hash-tagged word will open; leading to a page of endless posts of the same theme. Hashtags are everywhere these days, and are the new trend. Are you part of it?

Being the owner of an expanding business and a marketer, you simply cannot ignore the immense power they hold and the benefits they can potentially bring to your company. You need to be aware of how to use them strategically and implement them for utmost efficiency in any of the posts you make on any of the social media sites. Hashtags are a great way to engage your brand with your market.

Here are three key marketing strategies for hashtags:

  • Brand
  • Trending
  • Content

Brand

Brand and campaign specific hashtags are used to market your brand and promotions. These are tags that you make for your own business’s name.

The best way to approach this is by adding a hashtag to the name of your business that is unique to your business. It should define what your business is. It should be the social media signature for your business; easy, catchy, impressive and long-lasting.

Campaign hashtags can, however, change in order to promote events and marketing campaigns taking place at your business.  Like the brand hashtags, keep your campaign hashtags simple and sweet.

A great example of the brand hashtag is KitKat. The brand hashtag that KitKat uses universally on every social media site is #HaveABreak. Their consumers know this brand hashtag and constantly use it to engage with the social KitKat community.

Trending

In order to increase the flow of traffic to your social media hubs, it is crucial to incorporate trending hashtags. Like the word itself suggests, trending hashtags are hashtag topics that have become very popular. Trend changes, and it is necessary to go with the trend. Every once in a while, there is an outburst of a specific hashtag topic on the social media community, and adding posts containing these trends will ensure a greater flow of traffic. To further understand the pace at which trends change, the top 10 can chance within the timeframe of minutes.  However, it is crucial to ensure that the trends that are used are pertaining to the theme of your business, and are not off topic. This conveys poor etiquette. Trending hashtag topics can be found quite easily as there are many resources online available for the purpose of providing them.

Content

Content hashtags are used in your posts. They are not branded, and are not used to define your business and marketing. They are not even trending or highly popular. They are simply common hashtags that are related to your post content.

The benefit that content hashtags hold for you is that they improve the SEO of your posts. Unaware consumers searching for hashtag words can get directed towards your business by if you successfully apply the content hashtags.

Some of the common content hashtags include:

  • Product
  • Lifestyle
  • Event
  • Location

These different categories can be tailored to what your business aims to sell. People search for common products, lifestyle, events and locations. Not only do people search for them, in varying circumstances, they even use them. When aiming for a successful marketing scheme, think like your customer. Use hashtags that both connect your product and your market.

In conclusion…

Hashtags are a great way to increase the flow of traffic to your business and engage in the social media community while getting engagement from the community itself. However, ensure avoiding spam hashtags that are of no relevance and do not overuse them. While they bring attention and flow, they can become bothersome if overused or misused. If you haven’t used hashtags yet, start using them now. Use the power of hashtags on all your social media hubs and get those customers rolling!