Tag Archives: hashtag

In previous blogs, we have discussed the importance of different forms of content as well as social feeds to use for your business. This week will particularly be focused on Twitter as we look at how businesses should engage their brand with the public, on a platform where you can only write a limited amount of content, but can always share photos, videos and links.

If done right, it is easy to get popular on Twitter because the best tweets always get many likes and well as retweets. If you are a brand, you need to tread carefully if you want to engage and increase your follower base by the day.

So, what are some of the things you should do?

Profile Optimization

Fill up the bio as completely and accurately as possible; this is where people get to know who you are and what you do, so describe in the best possible way and put the best pictures you have of your brand. There is also a link section for your website!

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Consistent Posting

Get active and stay active. If you want people to remember you on their timeline, you need to post content several times a week (if not a day), to increase your chances of getting replies, likes and retweets. Don’t be afraid to retweet content that other accounts are posting, because it shows you are happy to share interesting things and other brands will notice you, including the one you retweeted. There is also the option of polls if you want a different means to get audience interaction.

Planning

Make sure you stay in control of the content you are posting as well as the schedule. Anything that is overdone can be detrimental and annoying to the timeline.

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Lead cards and Twitter ads

Just like Facebook, Twitter has advertising capabilities. You can choose a specific target and market to them using a specific hashtag. Lead cards allow you to give consumers access to a download or subscribe to your list on a button’s click.

Engagement

In addition to the mentioned above, you can also engage by joining Twitter chats, look up and follow event hashtags, or hashtag trending topics by commenting on them as well. Always remember to interact with others as it helps you as well.

Visuals

Not only do you need to post very good written content, but visuals are just as important, if not more. Your photos and videos need to be unique and especially self made. It helps give your brand and twitter account an identity.

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Hashtags

Twitter is famous because of its hashtag use, because that’s where they were invented! Hashtags give you a chance to be found in searches about specific topics and usually two are enough per post.

Pinned posts

Those help get more traffic to your content when people visit your profile. It can be anything from a link to a new blog, a website, or even to a suggested download. They are usually located at the very top of your tweets.

Metrics

Keep track of all that is happening on your account, behind the scenes. Metrics give you a chance to see where and whether things are working which give you a chance to improve on certain aspects. It will never be perfect, but depending on your goals, you can adjust your strategy.

Now that we have covered the things you are strongly encouraged to do on Twitter, what are the few things you should not do?

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Self-centered tweeting

Don’t let it be about you, you, you all the time. Of course, you could tweet about news on your business or services every so often, but it’s much better to be talking positively about someone else. It will be respected and generate traffic and interest.

Auto-comments

NO. Every tweet should be manual and personalized if possible. Auto-comments will give the impression that this account isn’t of much importance to the business and push people away.

Careful tweeting

When an issue is sensitive, do your research on the topic before risking offending anyone or looking entirely stupid. It’s important to get involved in serious discussions, but more important to say the right thing.

 

Thanks for your time and see you soon again! Hope you’ve enjoyed this read and that your Twitter life will only get better from now on.

You’ve seen it all over the city: on TV and billboards, on Twitter and Facebook, on silly T-shirts and ball caps. It may seem confusing or unnecessary to a novice social media user, however, the hashtag (#) yields a great power that is more than just a fad. As early Twitter users intended, the hashtag—that pound sign that precedes short links—serves as an integral way to communicate with a vast and diverse audience online. The hashtag is a golden opportunity for established businesses and even small business owners to send out a message on all social media platforms in the blink of an eye. The hashtag allows business owners to build brand recognition and to reach and engage with potential clients and followers online.

Hashtag in a Flash

On Twitter, the pound sign turns any word(s) that directly follow it into a searchable link. This lets you organize content and follow topics based on keywords. If you wanted to post about the Breaking Bad finale, you would include #BreakingBad in your tweet to join the conversation. Click on it to see all the posts that have that hashtag in real time. Keep in mind that you can use the @ symbol before a person’s Twitter handle to tweet at them directly, rather than using the hashtag.

You can invent your own hashtag as well because there is no moment like the present! Place a hash before a series of words such as your business name or brand slogan and there you go!

Here is how to use the #hashtag on different platforms:

social-media-platforms

Twitter: Twitter is the birthplace of the modern hashtag and so the hashtags here are the most versatile. Denote a specific topic and look at the “trends” sidebar to see hashtags you might be interested in.

Facebook: Facebook only recently added hashtag support in June 2013. Clicking on Facebook hashtags will take you to a list of posts containing the same hashtag.

Instagram: Hashtags can be used to complement photos shared on Instagram and help you gain followers.
Pinterest: Use Pinterest hashtags to search for content. Click on the hashtag in a pin’s description to sift through results that contain the exact hashtag or similar words.

Want to know which hashtags are trending across social media platforms? Hashtags.org tells you which tags are trending in real time.

Hashtags for Business

hashtag

Many mainstream brands now have Twitter accounts, and many choose to create hashtags to promote specific events or marketing campaigns. If you want to use the hashtag as part of your business strategy, here are a few tips:

Consolidate your tweets: Use a specific account that will represent your business. Set up a business account and have an employee tweet on behalf of the company in a scheduled manner.

Use trending hashtags: See what hashtags other business competitors are using. If you’re promoting cheap travel deals, you want to use hashtags like #FlightDeals so  audiences can easily find you with those keywords. Make use of trending hashtags if they relate to your business. If you use something irrelevant in a tweet about your brand, you may look like spam and it will hurt your credibility.

Create your own hashtag: Don’t be afraid to create your own hashtag for a special event or marketing campaign. Remind your followers to share it in related posts. Use it on all promotions.

Be specific and keep it simple: If you’re using a hashtag to join a conversation, make sure it is specific to your topic. If you’re talking about The Ottawa Hospital, use #OttawaHospital instead of simply #hospital or #health. A vague or generic hashtag won’t do you any good. Neither will long links or hashtags used too often because they can look like spam. Three hashtags should be the limit for Twitter or Facebook. You can get away with a few more for Pinterest or Instagram. Don’t hashtag the same word more than once in the same post!

Keep in mind, your hashtag’s visibility will depend on your privacy settings. If your Twitter account is private, only those authorized to see your tweets will have access to your hashtags. If you are using hashtags to increase your business reach and gain brand exposure ensure your tweets are set to Public.