- Connecting With Clients
This is the key reason why you should get on Twitter for your small business. You will be able to connect with your followers and potential clients because they themselves are using Twitter. Twitter has become a daily routine for most users who log onto it every single day, and check in at multiple times in the day. Some users log onto Twitter first thing in the morning, even before brushing their teeth. If you have an unsatisfied customer you will most likely hear from them on Twitter. This will help your business to help them. See what people are tweeting about your product or service.
You do not have to be a big brand like Microsoft, Adidas or Tim Horton’s to brand yourself on Twitter. You can be an average joe, small business owner and still brand yourself on Twitter. If your company is not recognized, you need to get a personal account that identifies your story and what your company does. Nobody want to talk to a logo unless it’s a famous brand. You will connect with more followers when they know you are a person and not a robot.
- Client Feedback
Once you have established a connection with your followers and potential clients, you will soon be getting feedback on how you can improve your product, your services and maybe even your customer service. Listening to them will help you in the future. You can tweet a question to get a grasp of how satisfied your clients are.
One of the reasons to use Twitter is for marketing purposes. Get your product or service out there to a wide audience for absolutely FREE. You don’t have to pay to have a business account on Twitter.
You can tweet the latest business updates on Twitter. Keep your audience informed of special offers and promotions as well as new products and services.
6. Give Away Coupon Codes and Promotions
You can tweet about new deals and give out coupon codes to give your company the extra boost and to attract new clients. Everyone loves getting a good deal. Special offers and incentives are great for small businesses because they help bring in new customers. You can use these promotions as a thank you to your loyal followers as well.
7. Twitter is Viral
If you follow the most successful businesses and brands on Twitter, you will know just how viral Twitter can be. Use the fast-paced sharing of tweets as your marketing strategy for your future promotions.
8. Spy on Competitors
Did you know that you can spy on competition too? The best part about this and keeping tabs on your clients and customers is that it is FREE using Twitter search. You can not only read what customers are talking about, but you can also read what they are saying about your competition. If your competitors are not dealing well with customer complaints, what would happen if you suddenly tweet an answer for them about their concerns? You can offer them a solution or suggest they try something new.
9. Increase Your Sales
Twitter can help you increase sales and ultimately make profit for your business. The best part is that Twitter is free advertising for your business. However, it also takes time to engage in and this is where many businesses falter…social media marketing is a medium to long term marketing strategy on the whole and you need to be committed to it. Twitter is completely free and possibly the fastest way to build a list of prospects, but it doesn’t end here; you need to keep your followers entertained and informed and that takes valuable time.
10. Foster Brand Loyalty
At the end of the day, once you have engaged with your followers and helped your customers on Twitter, they will be loyal to your brand for a quite some time as long as you post regularly. The Twitter platform is there and ready to use… so what you waiting for? Start tweeting.