Tag Archives: followers

This week’s blog is set to discuss a new and emerging trend in social media marketing, resulting from the unfortunate change of algorithms with social networks, preventing Facebook pages (especially) from getting the organic reach they want on their posts. Welcome to “growth hacking“!

Growth hacking has become a new concept in the last year or so that businesses are trying to use to ‘cheat’ the system and find new ways to grow their social media accounts to get conversions. Before paid ads and post boosts became common, it was easy to reach all of your following every time you posted something. Now, you’d be lucky to reach half organically. These paid options want to guarantee a bigger reach if you show the money, but we’re unsure how well it really works in terms of ROI.

 

1. Money for Likes

Whether on Facebook, Twitter or Instagram, businesses and personal brands are now spending money to look like they have bigger numbers supporting them. However, these new followers and likes are not necessarily genuine and; going through a list of likes can see you being followed by strange looking accounts.

Buying yourself a fake following can immediately destroy your credibility after having spent so much time and effort building it initially, so why be so desperate to hurt your budget for a bigger number? If you are caught doing that, you can also get punished by the main networks.

Data insights are crucial to the strategy a business takes with social, and fake data will ruin all important metrics which will be hard to fix later on. Your business will likely respect you more if you conduct digital affairs in an honest manner. Is cheating morally and financially really worth it?

2. Team Instagram

There is a somewhat witty way to ‘cheat’ on Instagram, without spending money or feeling guilty of looking good. IG’s algorithms work in a way where engagement is key to success. So in this case, groups of people all agree to support each other’s pages by constantly liking and commenting on photos. Team effort can eventually lead to victory.

But here comes the problem. This means only a specific network of people are showing you love, while millions of others probably aren’t aware of what’s going on, or these posts won’t be visible to them, so the reach is again limited, and not great for metrics.

3. Twitter Favourites

Twitter has seen an interesting change lately, where just like Facebook, tweet likes of accounts you don’t even follow appear on your news feed, simply because someone else you follow liked that tweet. Half of newsfeeds are filled up with that, and the best tweets can get additional likes and retweets from many other accounts that don’t follow them. Twitter’s algorithms fortunately still favour organic reach, which is a huge plus for everyone involved and should make the most of it while this system is still around.

The only downside to this is ultimately the financial side, as it may not count for much at the end if businesses aren’t selling products/services at the end of it.

Play by the rules of the game, even if they don’t necessarily appeal to you. Cheat and you’re in trouble if you get caught!

Managing social media pages and running social media campaigns are not quite the same thing. What we do as an agency is the former, and upon client request we would run a campaign that would last a short while. Campaigns that big brands have undertaken can teach everyone, including us, how to take it to the next level. By writing this blog, we are also educating ourselves!

Eurostar, with the help of an agency, had created a campaign through Instagram with about 200 images and animated videos. They even created a separate account with the name of the campaign (La Vie on Board), and attempted to dazzle followers with visuals as well as subtly offering special ticket prices to destinations in London and Paris.

Their campaign was successful because they created something so unique within an existing platform. They managed an additional following as well as plenty of engagement.

Music.ly is an emerging platform that is generating plenty of buzz, although it’s not for everyone. If you are into music and make your own videos, hop on to it NOW.

Coca Cola is known for its tasty beverages, but even more for it’s amazing marketing campaigns. Following up on ‘Share the coke’, they had started a new campaign in China, which they then brought into the US. Their campaign was called “Share a Coke and a song”, where they targeted music.ly as the main campaign platform and got some famous artists to collaborate. A contest was hosted which invited their followers to create music videos with the songs on the bottles and share them on Musical.ly.

That, too, went very well! 900,000 new music videos and over 100 million views and a trendy new hashtag, #ShareaCoke . Coca Cola specifically wanted to target teenagers passionate about music, and there was a platform exactly for that!

Are you a Taco fan? If yes, you’ll enjoy this segment of the blog. Taco Bell and an LA Agency partnered up to create…. a taco emoji! This was a Twitter campaign that was based on audience engagement with emojis, and Taco Bell would respond with a GIFs whenever they got a tweet. However, to keep up with demand, TB automated the responses, but the campaign was very successful too.

 

 

What does a brand do when a competitor sponsors an event they want to get their name into? AirBnb had to get creative around its limits around the Oscars, which in a way turned out to be a blessing in disguise. Their hashtag #LiveInTheMovies encouraged followers to suggest what movie they would have liked to be in during that weekend. AirBnb was NOT even allowed to talk about the Oscars.

Things worked out just fine for the big brand and showed that there is always a way to think outside the box when limitations are imposed.

These stories will carry on over the next couple of weeks. If there’s a social media campaign that recently caught your attention, feel free to share it in the comments! We have already learned so much from this! 🙂

So your business has been engaged on social media and online marketing for a while. You’ve surely come across things people do on social media networks that drive you crazy. These annoyances, sometimes minor, other times become common enough to come up as a pet peeve.

  1. Auto-posting Facebook Posts on Twitter

Auto-posting posts everything you share on Facebook to Twitter automatically. The problem for followers is that they often have to go to Facebook to THEN go to the original destination (like a link to a post). If you’re sharing an image on Facebook without any text, it just tweets out like “fb.me/cdjiotv” which looks a lot like spam. Also, if you writesomething longer on Facebook, the text cuts off because you have more space on Facebook than on Twitter.

Do this instead: Disconnect that option! The quickest way is to go to facebook.com/twitter and then click “Unlink.” Then use something like HootSuite or Buffer to post to both networks at once… but with a custom message for each platform.

  1. Overusing Hashtags

Too many hashtags just looks weird no matter what the platform. Spammy-looking post with 20 hashtags or the tweet that’s hard to read because there’s a #hashtag #on every #word in the #sentence is just hard to read.

But well-balanced hashtag use really depends on the kind of platform. You can probably get away with more on Instagram than you can on Twitter. I wouldn’t mind 5 hashtags on Instagram, but when you only have a 140 character limit, it seems like overkill.

On Pinterest you don’t even have to use them. Hashtags aren’t native to the platform and Pinterest says they’ll ding your pin if you end up using too many.

Do this instead: Keep your hashtag usage reasonable.

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  1. Posting Too Much at Once

It’s annoying…the person pinning 50 pictures of bedroom decor ideas or a play-by-play that takes up the entire newsfeed. (An event or Twitter party is an exception, but still, no one needs 15 Instagram pics from you within an hour).

Posting too much content at once on a regular basis can bug your audience because they aren’t seeing as much content from other people.

Do this instead: If you have a lot of content to pin, consider putting it on a secret board instead of sending it through your newsfeed. If it’s stuff your followers would love, then try a scheduling tool like Tailwind Plus. Be conscious of how many times you’re posting in a row.

  1. Starting Tweets with @ When Sharing with Your Followers

Big brands do this too so don’t worry if you weren’t aware.

You want to tell your followers how awesome your trip to Disney World was so you tweet “@waltdisneyworld was such a blast!” Problem? Yes. That doesn’t go to all your followers.

Any tweet that starts with @ is considered a reply. Only people who follow BOTH you and @waltdisneyworld will actually see it. Since they follow you both, they can see the replies since your Twitter feed is public.

Do this instead: Either re-word the sentence so it doesn’t start with @, or you add a period in front of the @. It’s a lazy person trick.

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  1. Asking People to Follow You Back on ANY social media platform

If there’s one that is sure to get someone NOT to follow you, it’s for you to follow them and then immediately say “Just followed you/just liked your page! You can follow me back?” On Facebook this is very common: “New like from X. Hope you’ll like my page/post back!” It ends up being the equivalent of comment vomit.

This one can be a rookie mistake. Until you get more involved in the blogging world, it is hard to wrap your head around how to get new followers. So this tactic of asking for followers or likes sounds innocent enough. But, the truth is that you have to earn followers and likes.

Do this instead: If you want people to like your page or follow you back, you need to interact with them and put in the effort to engage with your audience. Respond when they ask a question or leave a comment on a post. And of course, it is quite likely that someone will follow you when you follow them as a common courtesy. But just don’t ask for it and skip the effort.

 

If you are trying to create a web presence for your business you should know that social media can be an extremely useful and advantageous marketing tool for growing your community and getting your product or service exposed in the online world.With some time and effort put into a few social media pages, you can bring in new clients.

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Marketers are well aware that there may be an occasional slip up and all their efforts backfire when it comes to Facebook promotion (or any other social media marketing for that matter). Maybe you are not getting many followers or you are attracting the wrong kind of followers. What can you do to fix this? Here is a collection of some common and quite basic social media mistakes that are made by new business owners who move online along with the solution to resolve them. It is simplythe best idea to avoid making these Facebook don’ts in the first place because damage control may end up taking forever. If you are one of these unfortunate souls that make a common mistake, don’t fret. Take it as an opportunity to show your audience how committed you can be and show them your best effort to come back gracefully from the fall.

5 Common Mistakes:

#1 Not using or misusing your account

When followers see that there is hardly any activity on your profile or business page, they automatically assume that you do not put the effort in. The easy fix is to make sure you update at least twice per week with posts that are relevant to your business brand image. Remember that posts don’t need to be long, just so long that they are there. This gives an impression that you care and are actively there for your audience.

Other times, users end up treating their professional accounts as personal pages. Do not make the mistake of posting controversial views. Instead, stick to neutral opinion while still giving your online presence some personality. Try to keep your personal and business accounts separate. The business account should still maintain an aspect of professionalism.Don’t lose your credibility my making spelling mistakes either. Reread before posting! You may choose to link the two so that your followers can discover the person behind the brand if they so desire.

#2 Not customizing your profile

When you set up your social media account, you are in charge of customizing it according to your business brand and the image you are trying to evoke. If you leave your page blank, how would you expect to bring in fans? You have to appear trustworthy and be a little imaginative. A quick fix is to give a basic outline of information to establish an identity…this can include your brand name, logo or photo and a brief description of who you are and what you do as a business.

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#3 Posting at the wrong time and frequency

Avoid posting when your fans are all asleep. Save your update for the daytime when your followers are logged on and active. Try weekends, mornings or after work. In addition, when you post too often it could end up annoying fans instead of helping you. If you post too little you will not be noticed. Find an in-between. A simple fix is to look at responses you get on your posts and note the time so you can posts according to when your fans are active.

#4 Not linking back to your page

Why post anything about your most recent blog without linking back? Give links even if you mention the title of a blog or reference with a hashtag. Audiences won’t bother searching for your much if you don’t link.

#5 Lack of engagement

It takes a lot of effort to gain followers and sometimes you may attract ones who may not necessarily have interests in line with your brand. Try to follow people who you think would be a good addition to your network. Follow influences in your business community.

Once you have followers, you need to maintain their presence by interacting back. The point is to collect a community of people, not just empty accounts! Your followers are your potential clients and they should be valued. Acknowledge them and thank them for any contributions related to your business page. Start a conversation and invite them to visit your blog or give feedback.

Social media platforms such as Facebook are a beneficial tool and powerful way of reaching out to your audienceand future clients. If you use your accounts with these guidelines in mind, you will increase your chances of getting great customer engagement and support!

If you run a blog or a site for your business, social media can be an extremely beneficial tool for growing your community and boosting your brand. Occasionally we slip up and all our marketing efforts backfire on us. Maybe you are not getting enough followers or you are bringing in the wrong kind of followers. What can you do to fix this? Read on for some basic and common social media mistakes that are made as well as the solution to resolve them. It is of course best to avoid making them in the first place because damage control is time consuming. If you do slip up, don’t fret. Take it as an opportunity to show your audience how committed you can be and show them your best effort.

Not using and misusing your accounts

When audience members see that there is very little or no activity on your profile, they automatically assume that you do not care. The simple solution is to make sure you update at least twice per week with posts that are relevant to your site and brand. Remember that they do not have to be long, just present on your profile. Sometimes people end up treating their professional accounts as personal pages. Do not get carried away on posting controversial views and stick to neutral opinion while still giving your online presence some character. Perhaps it is best to have your personal and social accounts separate. You always have the option to link the two so that your followers can feel free to discover the person behind the brand if they wish.

Not customizing your profile

When you setup a social media account it is up to you to customize it according to your brand and style. If you leave it blank and plain, your fans will find you unimaginative and untrustworthy. You can simply solve this by giving a basic outline of information to establish an identity…this can include your brand name, logo or photo and a brief description.

Posting at dead zones

There is no point in posting an update if your fans are all asleep for the night. Save your post for the daytime when your followers are logged on. It may be good to post on weekends or in the morning before people settle into work mode.

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Posting at the wrong frequency

When you post too often it could end up annoying audiences instead of doing you any good. If you post too little you will not be recognized. You want to stand out and be remembered. A solution is to pay attention to responses you get on your posts and time your posts around the time you see their activity and space your posts out so they can anticipate your presence.

Not linking back to your site

Why post anything to do with your blog without linking back to it. Always provide links even if you mention the title of a blog or hashtag a reference to it. Audiences won’t bother searching for your site or blog if you don’t link it.

Lack of spell-check

Poor spelling or grammar, or even irrelevant content will ruin your credibility. Don’t give off the impression that you do not care or are unskilled. Remember to always reread for errors before hitting the “post” button.

Making little connections

It often takes a long time to gain followers and sometimes you may attract followers who may not necessarily have interests in line with your brand or vision. A solution is simply to take the initiative to follow people who you think would be a great addition to your business network. Follow influences in your field.

Lack of engagement

Once you have audience members following you, you need to maintain their presence by interacting with them. You do not want to just collect a community of accounts but of people. Your followers are your potential clients and they should be treated as such. Acknowledge their presence and respect any of their contributions related to your business page. Converse with them and invite them to visit your site or blog. Ask for their feedback and show that you value them.

Social media platforms are a valuable tool and powerful way of reaching your target audience. If you use this tool properly you can experience the fruitful benefits of a successful social media campaign!

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