Tag Archives: Facebook

Every year is a little crazy on social, and 2017 has been no different for Facebook. From now up until Christmas, we will try to bring predictions as to what to expect in 2018 for other platforms, given what we have seen this year, and even now.

As communication technology advances and becomes more complicated, augmented reality is making strides forward, and Facebook being at the front of the race. As Mark Zuckerberg even stated on his personal page not long ago, his company is spending plenty of its time on developing this technology further, because it could be at the forefront of our society by 2020 (see Oculus). As we are seeing now, video is the most popular content form and we are evolving from it. While text and photo content is still very prominent, how relevant will it be in the future?

Now, we are talking about seeing a cartoon version of your friends and even family by just wearing a headset! At the rate virtual reality is developing, we soon won’t even need to bother being physically around them.

We have discussed messenger’s evolution and use in a recent post on our Facebook page. It has integrated with PayPal, allowing transactions and payments to be made through a conversation and a couple of clicks. Facebook is trying to turn Messenger into an e-commerce bot (because new trends), but it is not yet a very popular decision with most of its users, because we simple want to use Messenger to… speak to our friends!

In addition to “e-commerce”, paid ads are becoming more common and necessary for businesses to promote themselves, and several features are being added for all types of transactions facilitators to take place. Businesses will be able to focus a new kind of effort on Facebook as a marketplace rather than just a social media platform to advertise in.

This will not only apply to Europe and North America. Facebook intends to make all these features available worldwide, and will want to expand and innovate in ways that we never thought would be possible five years ago.

 

 

 

This week’s blog is set to discuss a new and emerging trend in social media marketing, resulting from the unfortunate change of algorithms with social networks, preventing Facebook pages (especially) from getting the organic reach they want on their posts. Welcome to “growth hacking“!

Growth hacking has become a new concept in the last year or so that businesses are trying to use to ‘cheat’ the system and find new ways to grow their social media accounts to get conversions. Before paid ads and post boosts became common, it was easy to reach all of your following every time you posted something. Now, you’d be lucky to reach half organically. These paid options want to guarantee a bigger reach if you show the money, but we’re unsure how well it really works in terms of ROI.

 

1. Money for Likes

Whether on Facebook, Twitter or Instagram, businesses and personal brands are now spending money to look like they have bigger numbers supporting them. However, these new followers and likes are not necessarily genuine and; going through a list of likes can see you being followed by strange looking accounts.

Buying yourself a fake following can immediately destroy your credibility after having spent so much time and effort building it initially, so why be so desperate to hurt your budget for a bigger number? If you are caught doing that, you can also get punished by the main networks.

Data insights are crucial to the strategy a business takes with social, and fake data will ruin all important metrics which will be hard to fix later on. Your business will likely respect you more if you conduct digital affairs in an honest manner. Is cheating morally and financially really worth it?

2. Team Instagram

There is a somewhat witty way to ‘cheat’ on Instagram, without spending money or feeling guilty of looking good. IG’s algorithms work in a way where engagement is key to success. So in this case, groups of people all agree to support each other’s pages by constantly liking and commenting on photos. Team effort can eventually lead to victory.

But here comes the problem. This means only a specific network of people are showing you love, while millions of others probably aren’t aware of what’s going on, or these posts won’t be visible to them, so the reach is again limited, and not great for metrics.

3. Twitter Favourites

Twitter has seen an interesting change lately, where just like Facebook, tweet likes of accounts you don’t even follow appear on your news feed, simply because someone else you follow liked that tweet. Half of newsfeeds are filled up with that, and the best tweets can get additional likes and retweets from many other accounts that don’t follow them. Twitter’s algorithms fortunately still favour organic reach, which is a huge plus for everyone involved and should make the most of it while this system is still around.

The only downside to this is ultimately the financial side, as it may not count for much at the end if businesses aren’t selling products/services at the end of it.

Play by the rules of the game, even if they don’t necessarily appeal to you. Cheat and you’re in trouble if you get caught!

This week, we carry on discussing successful social media campaigns conducted by brands around the world and the results they gained. We find this fascinating and want to share the stories in the simplest way possible!

5. Play Melbourne

A tourism agency in Melbourne, Australia, wanted foreigners to see the authentic side of their city. The unique part of their campaign was their dependence on Periscope for its entirety. We have often discussed how live videos is a great way to engage your audience in real time, and Visit Victoria did a brilliant job with it.

Result; over 40 live broadcasts, more than 28,000 views!

6. Hungry Snickers

Another example of being creative around restrictions. Because Facebook auto-plays videos without sound, Snickers used this ‘problem’ to stun viewers in line with their campaign slogan. They created music videos that look like normal music videos when they are played without sound, and had a call-to-action to tap to hear what hunger sounds like.

When people tapped on the video and the sound is turned on, funny music played that one wouldn’t expect from the looks of the video. For example, one of their videos featured a rock band singing The Wheels on the Bus!

Result; over 16 million views!

7. Starbucks RedCup

Co-creation is the most interactive form of marketing, but isn’t used enough by big brands in their campaigns. Allowing the audience to be a part of the marketing itself can create overwhelming engagement.

Every festive period, Starbucks gives the chance to its followers to design and submit their own #RedCup on Instagram, and hands out prizes to the best ones.

8. Krylon & Pinterest

The spray paint company has a strong Pinterest presence and wanted to do something unique. The social media network recently added a feature that allows users to shop! Krylon employees filmed themselves buying old items at a yard sale, spray painting and then reselling said items for double their original price; on Pinterest!

Result; a massive increase in traffic to Krylon’s Pinterest page and millions of dollars in earned media.

 

9. Know your lemons

A woman who sadly lost her grandmother to breast cancer decided to put her design skills to use by illustrating signs of breast cancer using lemons. A simple graphic that went viral because many understood them.

Result; 166 million views in one month alone.

10. ADT Monitoring

A security company made the most out of a young boy’s request due his fear of ghosts by asking customer service to monitor his room one night. The full ordeal was recorded and then turned into an animated video, which was then posted on National Ghost Hunting Day.

It’s always a good idea to post company material at the same time as national/international events that are relevant. It’s likely to create plenty of positive engagement.

Result; 130,000 impressions and 1,000 clicks to ADT’s website.

Welcome to 2017! Our last blog of 2016 discussed technologies that could affect marketers (like us) in this new year, but this week we’ll discuss how we can have a better year. We always have to adapt to changes, tweak ourselves and our methods a little bit, in order to stay relevant and competitive.

1) Online organization

“New year, new me” goes the cliche, meaning businesses have to update their online profiles, whether on social media or the website, or perhaps both! What we suggest is that we must update all the information we show the world, so that we are prepared for new business whenever it comes. It’s the simplest of tasks and can make a big difference in the weeks to come.

2) Video

Yes, it’s exactly what you’re thinking. It’s the nth time we speak about this, because it really is quite important. Social media is becoming more and more about video, because that’s what drives the most engagement! It can consist of anything, from 360 to Live and also ads (least recommended?).

If you want to develop a more personal connection with your audience, good quality videos about what you do or see is a great way to get their attention. Because most are on mobile too, they just like to hold their devices and watch motion picture for a few minutes – take advantage of this!

 

3) Social Media Strategy ‘refresh’

Just like #1, a new audit should take place for all social media of your business to see where it went well and not so well. It’s probably time to set new goals and try something new, perhaps? Instead of focusing on selling, focus more on documenting your journey? Audience would appreciate it much more!

4) Reviews

You always want to keep the audience and clients happy, so feedback is important. Word of mouth marketing is stronger than you think, with most people making purchase decisions solely based on that, even if price is beyond their budget!

Just don’t be afraid to ask! Negatives can be important to turn into positives.

 


5) Optimization for search

On the slightly more complex and technical side, don’t forget to optimize for mobile and keep track of analytics to stay relevant in Google Search.

You need to see where your money would be best invested so that less is wasted on digital marketing efforts, especially for marketing that is paid such as google ads and so on…

When customers reach you, ask them how they got here; there may be a trend for you to double up on.

6) Trend awareness

2017 will bring new trends that will be a hit, which the online community will want to catch on and use for their entertainment or advantage. Marketers like us will need to keep an eye out for those to use for business reasons, in a suitable way if possible.

If you recall, one of the biggest mobile trends last year was Pokemon Go, and the ‘mannequin challenge’, which businesses appeared to use to their advantage but the hype only lasted a few months. Analyze every situation before jumping in it; not all will stay popular for long.

                              A mannequin challenge

It is currently the ‘present’ of online marketing, and the world should be grateful enough that a few geniuses have come up with life and career changing ideas, which have made a big difference over the last ten years. Social media has become one of the central points of marketing, especially with the digital world we live in.

However, there are some sides to social media that need to be understood as some people become impatient with its ROI.

1. No magic

Businesses think that social media helps them grow overnight, with one tweet or photo/video. It doesn’t usually work that way. Social media is needs money, time and strategy for its effect to show, and be very well taken care of. Since most business owners expect overnight success, they become frustrated. The branding and growing takes time. The competition is too fierce and expecting too much too soon will lead to disappointment.

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2. Money

A decade ago, there was no such thing as social media marketing and no budgets allocated to it. That has now changed. The use of social media websites itself may be free for the most part, but social media marketing itself should have a good budget allocated to it. The money goes to the people managing the social accounts, whether in-house individuals or outsourced agencies. Money needs to be invested in it because it’s so key. Without a social media presence for your business, growth cannot be expected.

3. The future

Thanks to the evolution of social media in the last few years, the future can only look more interesting. Changes to the current medias may be expected, and new ones may be created. Marketing is becoming so digital that offline may cease to exist eventually.

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4. Tactics and strategy

Businesses already active on social media post content regularly to entertain and inform their audience. In many cases, however, they need to implement some sort of plan of action to achieve certain objectives.

5. Consumer relationships

Many brands like to think that the best way to move forward is by developing emotional individual relationships with their followers, and be everyone’s ‘best friend’. It doesn’t work and is unrealistic. What matters most to the customer is the value you provide to them. However, emotional marketing messages can be so important in forging rapport with the audience. They like to see a human touch in the branding, and once this commercial relationship develops, the value will show and keep the consumer loyal.

 

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As we approach the holiday period, we hope you have enjoyed reading our blogs! If you are a business keen to outsource your social media marketing, we will be delighted to help you.

 

 

 

Remember, complementary to your website, social media profiles are also the face of a business on the internet. This blog will cover some key elements that social profiles must have to appear as credible and professional as possible.

The bio/about us: for any social media user who happens to be visiting your Twitter, Facebook, Instagram or LinkedIn page for the first time, will want to read on more about the company and end up following the brand online; BUT, that can only happen if the bio is really well written! Are you able to describe the company in a couple of sentences?

The logo: Make sure you use the official company logo as your profile picture. Keep the consistency across all social pages, as it enhances your credibility and followers will be impressed and appreciate it.

 

The handle: this is the username that appears underneath the name of the social accounts (the @), and especially important for google searches. Even if your company is global, make sure your naming of the handles is as accurate as possible to the company name. It can also help to get it verified.

Posting frequencies: I believe this truly depends on the nature of the business. As mentioned before in past blogs, posting too much can be annoying and too little almost makes you disappear, so there needs to be a balance. The count is different for every social account and the amount of content you essentially want to share. All social accounts must have at least several posts a week if not a day.

Sharing from others: If you saw good content from another user that you want to share, make sure to credit said account. The credited will appreciate it, and your followers will respect you more for cheating. This could also lead to a great partnership/relationship, simply thanks to a post!

share

 

Photos: Viewers love images or anything else that is visually attractive. Using top quality images for all the posts may be a bit of work, but essential in reaching the objectives. Posts containing images and/or videos will get the most likes and shares. It may require investing in professional photography or a graphic designer.

Responding to comments: Sadly on social media, there are many people who enjoy just writing negative comments, even when it’s not necessary. Users appreciate when comments are responded to even if it can often be overwhelming. You just need to respond calmly and professionally to whatever is coming you way, but no need to feed the trolls!

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Hope you’ve enjoyed the read and see you again in two weeks!

Over the last few years, the mobile phone has become such an asset to us that it has almost become a part of who we are. We constantly have and hold them wherever we go; they have become a very important part of our lives; our virtual being is stored in a device the size of your hand.

girl iphone

Which is why, now, it is so important for companies to develop apps that would personally be a very good user experience. We now depend on several apps daily to stay connected, to the outside world as well as family and friends, as they are the medium through which the conversation goes through.

Just like us people constantly wanting to look good and develop our minds and bodies, companies need to do the same with their apps. They need to be the best they can and adapt to consumer needs.

apps

SC Moatti, former Facebook product leader, admits that we expect our devices and apps to work like magic all the time. Tech products need to be flawless and continuously engineered to meet our demands.

She also discussed at length the challenges that Facebook faced when they created their first app, after being on web for most of their first tens. The social network feared becoming irrelevant, and with most people using iPhones and Android apps, Facebook needed to stay in the game because most users still very much liked it, but their virtual lives had stemmed from their phones and wanted to access any app with just the touch of a button on a screen.

facebookwebMoatti also discusses other apps in general, when people are searching for listings, and that users need to get to what they want thick and fast when using an app. She emphasizes having shortcuts and hooks, to allow users to get what they want as fast as they can, otherwise they could be tempted to quit the app and never use it again if their search feels complicated. Apps need to be as user friendly as possible.

Video marketing. It all began with YouTube in 2005, when curious subscribers were able to start viewing and posting their own videos onto the Internet. Facebook, Twitter, Instagram, Snapchat, Vines and Periscope were not yet around. Today, video content can be seen on all of the mentioned above, but in very different ways.

There has become an increasing number of people who take to YouTube to make their Internet careers. They are either make-up artists who try to teach women new techniques, they can be online gamers who film themselves playing, comedians who make their name on YouTube and start going on tours when they are popular enough. That is not to say it is easy to get a YouTube career going. Almost anybody can set up an account and record a video, but it is the quality of the content that will win viewers and subscribers.

pewdiepie

Pewdiepie, probably the most successful YouTuber to date

Instagram today allows us to record about 60 second videos and are slowly planning on making it longer. Twitter videos are usually brought on from Vines and are very short lasting, usually 6.30 seconds to be precise. Useful for people who would not usually want to watch very long videos and prefer quick content.

instatree

Periscope allows users to record themselves live while going about their day. Followers of particular accounts usually comment which make a quick appearance during the live recording. These are mostly used by popular social influencers and celebrities. They tend to answer to comments and questions that others type up, and consist no more than a few words. The comment ‘bubbles’ make an appearance so quick that the person recording the video does not always have plenty of time to read it.

What about Snapchat? Longer than Twitter, but much shorter than Instagram. Users can usually record videos for upto 10 seconds long while their caption is also present to describe the content of the video.

periscopesnapvideo

And then, we have Facebook. The Internet had shown concerns recently that it was on the decline, but after the introduction of the Live feature, almost any user can now record themselves doing whatever it is they wish. It is now being used frequently by celebrities, fan pages and even online magazines to deliver a presentation to followers, or to simply conduct Q&As.

The interaction with followers is very simple. The comment section becomes very important, as this helps the main user lead the conversation and answer questions, return occasional greetings, and answer questions. Brands are also using this frequently if there is an event happening at their store, or for a promotional launch.

FBvideo1
My question is, will more people start using it on a regular basis, for any kind of reason? Will it mark the end of status updates and photo sharing, and simply going on live to record a video? I truly believe this is only the beginning, especially for Facebook, as its popularity has regrown again following this introduction.

I am sure Snapchat and Instagram will come up with their unique features and policies in the coming months, which will allow longer recording and potentially a similar concept to Facebook and Periscope. However, Snapchat founder Evan Spiegel has suggested he wants to keep Snapchat as it is and not let lose its identity by following the lead of the others.

Do you want to expand your business reach to a new audience on Facebook? Have you tried targeting niche audiences?

Targeting niche groups on Facebook, as well as your regular audience, will help you create new channels of traffic. But how do you reach your niche audience? Read on.

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Discover Your Niche Audience

A good brainstorming session will do the trick to present a secondary audience. Think of how your product or service can benefit people other than your primary audience to identify new features that will interest a wider client base.

A second way to get started is to dig into Facebook’s Audience Insights tool to learn more about what your primary audience is all about. Consider any shared interests you find to identify secondary groups of people who might qualify as a niche audience for your business.

Target Your Niche Audience

When you’ve discovered what kind of audience you want to target on Facebook, you can make use of the Audience Optimization tool to ensure your post will be seen by users who are most likely to engage with the post.

Okay. You have discovered your niche audience and know how to target that group. Here’s how to make the most of your exposure and maximize that reach:

1: Speak So They Understand

Many niche groups use a specific language of words, slang, expressions that differentiates them from other groups. Whether you’re trying to connect with athletes, yogis or raw vegans it’s important to speak the same language they do.

To get acquainted with the specific language of a niche, try to search Google for phrases such as ‘CrossFit slang’. You can also try ‘Online Slang Dictionary’ or ‘Urban Dictionary’ to learn the meaning of words that are specific to a niche group.

Make a list of the words used by the niche audience and use the terms in your posts to reflect the mood and style of the group you want to target in order to maximize appeal and encourage engagement. Don’t forget to respond to comments with the same words your potential clients use.

2: Support Their Interests

Posting pictures and links that appeal to the mood and mindset of your niche audience can be especially effective because they’re attractive and easy to share.

To avoid losing your original audience with this technique, make sure the images or links you post are still relevant to your existing audience in addition to your niche. Otherwise, you may not get any engagement at all which won’t do any good for your business.

Even if you don’t directly tailor a Facebook post to a specific niche audience base, you can appeal to their interests indirectly.

You can go even further by posing a question that helps your niche audience know that their opinion is important to you and that you value their feedback, therefore increasing your chances of engaging members of your niche audience in a conversation.

3: Support Their Social Opinion

If your business openly accepts or aligns with a niche audience on a particular issue or controversial topic, you can feel free to publish posts that make a clear statement to signify your support.

If you like to share posts that feature quotes or people who are seen as authoritative figures and influential towards your target group, you can encourage your niche audience to share your post and help you reach others who are interested or passionate about the subject.

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Last Word

Reaching out to niche groups of potential clients on Facebook, in addition to your primary audience can aid in creating new avenues of traffic and engagement as well as furthering your reach to new client bases.

By applying the tips above, you can engage your niche audience effectively. Prepare your Facebook posts with your niche group in mind, ensuring that you can capture their attention when they are scrolling through. The first 3 to 4 words of your post have to grab the attention so it is important to use language that they understand and identify with.

Have you tried targeting any niche groups on Facebook to expand the potential of your business? What tactics work for you? Share your thoughts and give some feedback! We’d love to hear from you.

Social media is the way to go. In today’s day and time, if social media is not part of your business, then you are not part of anyone else’s business; regardless of what your business is. However, being a dentist, you might think that a patient-dentist relationship is solidified and ameliorated by good conduct, thorough procedures and careful follow-ups. Which brings us back to the question—why social media? Just as the importance of a dentist’s good conduct, thorough procedures and follow-ups value and significance cannot be quantified, neither can the value nor importance of social media can. In an era where even a 10 yr is obsessed to a cellular screen and social media, it is the only way to build a relationship with your neighbors, your patients, and potential patients.  Then the question which arises is; how? How can social media do just that? How can social media help a dentist succeed and promote his/her own practice and attract potential customers?

Highlight your services!

Being a dentist, you evidently perform many procedures and provide services that not everyone will be aware of. Get those out on the social media for your patients to know. Highlight the most important ones and the most popular ones while giving an excerpt of what they are and the importance they hold for you. Let your social media followers know about preparation tips, the importance of the dental procedures on their overall health and the significance of acting on time. Aside from the services, consider posting about the monetary requirements for the procedures, and how your clinic does comparatively to other clinics. Some important services to consider are teeth alignment, state of the art technology your clinic owns for procedures that not all dental clinics are able to administer, and any esthetic services.

Offer tips and techniques from experts!

Not everyone will follow your social media page for acquiring information pertaining to your services. Also, too many posts of the same topic and theme will eventually decrease the flow of traffic to your pages. Social media pages need to maintain diversity and generate interest of their followers.

Post dental tips and advice for the general public and advice specific to certain types of dental patients. This will generate an interest and will attract people of various interests to follow and stay connected to your social media pages. Also, offer some DIY techniques for patients so that they may continue to maintain their dental health after receiving the dental treatment at a clinic. For instance, tips to maintain white and bright teeth after having getting them brightened.

Show off testimonials!

Many a time patients will leave positive remarks or messages concerning the treatment and the services they received while at your clinic. Let others know through your social media page! Many people fidget before deciding who to have as their family dentist and not to mention bias opinions of friends and family members add to the growing fear. Having unbiased testimonials posted on your social media pages for others to see is a great way to let others know of the positivity that your clinic offers.

Introduce your clinic!

This can be as simple as taking some photos of your staff members and letting everyone know about those smiling faces. You can make your social media pages more welcoming by posting pictures of the state of the art technology that your clinic possesses and any child friendly areas that you have designed. Let your online traffic know about the hours at which you operate. Are your hours convenient for all types of patients? Night shift workers, daytime workers and weekend shift doers?

Diversity=Success!

Diversity is vital in ensuring a good flow of traffic to your social media pages. Get audience engagement! Host a smile contest and giveaways! The more you invest in social media, the more it will help you grow!