Tag Archives: engagement

This week’s blog is set to discuss a new and emerging trend in social media marketing, resulting from the unfortunate change of algorithms with social networks, preventing Facebook pages (especially) from getting the organic reach they want on their posts. Welcome to “growth hacking“!

Growth hacking has become a new concept in the last year or so that businesses are trying to use to ‘cheat’ the system and find new ways to grow their social media accounts to get conversions. Before paid ads and post boosts became common, it was easy to reach all of your following every time you posted something. Now, you’d be lucky to reach half organically. These paid options want to guarantee a bigger reach if you show the money, but we’re unsure how well it really works in terms of ROI.

 

1. Money for Likes

Whether on Facebook, Twitter or Instagram, businesses and personal brands are now spending money to look like they have bigger numbers supporting them. However, these new followers and likes are not necessarily genuine and; going through a list of likes can see you being followed by strange looking accounts.

Buying yourself a fake following can immediately destroy your credibility after having spent so much time and effort building it initially, so why be so desperate to hurt your budget for a bigger number? If you are caught doing that, you can also get punished by the main networks.

Data insights are crucial to the strategy a business takes with social, and fake data will ruin all important metrics which will be hard to fix later on. Your business will likely respect you more if you conduct digital affairs in an honest manner. Is cheating morally and financially really worth it?

2. Team Instagram

There is a somewhat witty way to ‘cheat’ on Instagram, without spending money or feeling guilty of looking good. IG’s algorithms work in a way where engagement is key to success. So in this case, groups of people all agree to support each other’s pages by constantly liking and commenting on photos. Team effort can eventually lead to victory.

But here comes the problem. This means only a specific network of people are showing you love, while millions of others probably aren’t aware of what’s going on, or these posts won’t be visible to them, so the reach is again limited, and not great for metrics.

3. Twitter Favourites

Twitter has seen an interesting change lately, where just like Facebook, tweet likes of accounts you don’t even follow appear on your news feed, simply because someone else you follow liked that tweet. Half of newsfeeds are filled up with that, and the best tweets can get additional likes and retweets from many other accounts that don’t follow them. Twitter’s algorithms fortunately still favour organic reach, which is a huge plus for everyone involved and should make the most of it while this system is still around.

The only downside to this is ultimately the financial side, as it may not count for much at the end if businesses aren’t selling products/services at the end of it.

Play by the rules of the game, even if they don’t necessarily appeal to you. Cheat and you’re in trouble if you get caught!

Managing social media pages and running social media campaigns are not quite the same thing. What we do as an agency is the former, and upon client request we would run a campaign that would last a short while. Campaigns that big brands have undertaken can teach everyone, including us, how to take it to the next level. By writing this blog, we are also educating ourselves!

Eurostar, with the help of an agency, had created a campaign through Instagram with about 200 images and animated videos. They even created a separate account with the name of the campaign (La Vie on Board), and attempted to dazzle followers with visuals as well as subtly offering special ticket prices to destinations in London and Paris.

Their campaign was successful because they created something so unique within an existing platform. They managed an additional following as well as plenty of engagement.

Music.ly is an emerging platform that is generating plenty of buzz, although it’s not for everyone. If you are into music and make your own videos, hop on to it NOW.

Coca Cola is known for its tasty beverages, but even more for it’s amazing marketing campaigns. Following up on ‘Share the coke’, they had started a new campaign in China, which they then brought into the US. Their campaign was called “Share a Coke and a song”, where they targeted music.ly as the main campaign platform and got some famous artists to collaborate. A contest was hosted which invited their followers to create music videos with the songs on the bottles and share them on Musical.ly.

That, too, went very well! 900,000 new music videos and over 100 million views and a trendy new hashtag, #ShareaCoke . Coca Cola specifically wanted to target teenagers passionate about music, and there was a platform exactly for that!

Are you a Taco fan? If yes, you’ll enjoy this segment of the blog. Taco Bell and an LA Agency partnered up to create…. a taco emoji! This was a Twitter campaign that was based on audience engagement with emojis, and Taco Bell would respond with a GIFs whenever they got a tweet. However, to keep up with demand, TB automated the responses, but the campaign was very successful too.

 

 

What does a brand do when a competitor sponsors an event they want to get their name into? AirBnb had to get creative around its limits around the Oscars, which in a way turned out to be a blessing in disguise. Their hashtag #LiveInTheMovies encouraged followers to suggest what movie they would have liked to be in during that weekend. AirBnb was NOT even allowed to talk about the Oscars.

Things worked out just fine for the big brand and showed that there is always a way to think outside the box when limitations are imposed.

These stories will carry on over the next couple of weeks. If there’s a social media campaign that recently caught your attention, feel free to share it in the comments! We have already learned so much from this! 🙂

In previous blogs, we have discussed the importance of different forms of content as well as social feeds to use for your business. This week will particularly be focused on Twitter as we look at how businesses should engage their brand with the public, on a platform where you can only write a limited amount of content, but can always share photos, videos and links.

If done right, it is easy to get popular on Twitter because the best tweets always get many likes and well as retweets. If you are a brand, you need to tread carefully if you want to engage and increase your follower base by the day.

So, what are some of the things you should do?

Profile Optimization

Fill up the bio as completely and accurately as possible; this is where people get to know who you are and what you do, so describe in the best possible way and put the best pictures you have of your brand. There is also a link section for your website!

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Consistent Posting

Get active and stay active. If you want people to remember you on their timeline, you need to post content several times a week (if not a day), to increase your chances of getting replies, likes and retweets. Don’t be afraid to retweet content that other accounts are posting, because it shows you are happy to share interesting things and other brands will notice you, including the one you retweeted. There is also the option of polls if you want a different means to get audience interaction.

Planning

Make sure you stay in control of the content you are posting as well as the schedule. Anything that is overdone can be detrimental and annoying to the timeline.

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Lead cards and Twitter ads

Just like Facebook, Twitter has advertising capabilities. You can choose a specific target and market to them using a specific hashtag. Lead cards allow you to give consumers access to a download or subscribe to your list on a button’s click.

Engagement

In addition to the mentioned above, you can also engage by joining Twitter chats, look up and follow event hashtags, or hashtag trending topics by commenting on them as well. Always remember to interact with others as it helps you as well.

Visuals

Not only do you need to post very good written content, but visuals are just as important, if not more. Your photos and videos need to be unique and especially self made. It helps give your brand and twitter account an identity.

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Hashtags

Twitter is famous because of its hashtag use, because that’s where they were invented! Hashtags give you a chance to be found in searches about specific topics and usually two are enough per post.

Pinned posts

Those help get more traffic to your content when people visit your profile. It can be anything from a link to a new blog, a website, or even to a suggested download. They are usually located at the very top of your tweets.

Metrics

Keep track of all that is happening on your account, behind the scenes. Metrics give you a chance to see where and whether things are working which give you a chance to improve on certain aspects. It will never be perfect, but depending on your goals, you can adjust your strategy.

Now that we have covered the things you are strongly encouraged to do on Twitter, what are the few things you should not do?

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Self-centered tweeting

Don’t let it be about you, you, you all the time. Of course, you could tweet about news on your business or services every so often, but it’s much better to be talking positively about someone else. It will be respected and generate traffic and interest.

Auto-comments

NO. Every tweet should be manual and personalized if possible. Auto-comments will give the impression that this account isn’t of much importance to the business and push people away.

Careful tweeting

When an issue is sensitive, do your research on the topic before risking offending anyone or looking entirely stupid. It’s important to get involved in serious discussions, but more important to say the right thing.

 

Thanks for your time and see you soon again! Hope you’ve enjoyed this read and that your Twitter life will only get better from now on.

“Modern marketing is about conversations, not just one-way broadcasting.”-Anonymous

Twitter is probably one of the easiest was to engage in social media without the use of fancy graphics, post ideas or techniques. However, the only technique needed for success is “Keeping it Simple.” With the limit of 140 characters, it is a great way to get your point across to many of your audience who are not avid readers and who lack long attention spans. Overall, it requires short time commitments, is easy to manage and is a great way for audience/customer engagement happen.

Currently, there are more than 10 million people using Twitter—if you have a demographic that is young, educated and online you will have many of them who will be interested in your tweets. In this day and age, one way broadcasting is still a great way to get your product marketed, however, the ability to converse simultaneously is nonetheless a great advantage. People go to Twitter to share what they know and learn in return. Twitter users are hungry for new ideas, opportunities, information, services, and products. If your business is not part of this exchange, you’re leaving two huge opportunities untouched: growing your business and improving it.

Twitter is all about what is “new.” People are interested in the now and the new. This is the strength of Twitter. On a daily basis, Twitter is flooded with worldwide news, highlights of the fashion, celebrity and Hollywood industries and everyday drama that surround local communities. There is no limit to what Twitter can host! This is probably why more and more business are starting to understand the value that Twitter can add to their business. It is user friendly and can boost the look and the personality of any business in instant. Tweets travel faster than light, and what goes in stays in!

Like all other social media sites, Twitter follows a basic guideline. Have up to date information for the followers, keep the content engaging, add pictures and keep everything interesting! Twitter only has one significant feature: Character limit and endless conversation.

In order to have a successful page for any business, the following 5 tips are a must:

  1. Define your Business
    • If the sole purpose of a Twitter account is to direct the traffic to a company website, then Twitter page will add to a list of negative factors contributing to an unproductive business. Audience on Twitter like to be engaged, like to converse and like to get their questions and queries answered.
  2. Assign Right Tweeters
    • You need people who can truly capture your business’ voice and speak knowledgably about the company (or know how to get knowledgeable answers fast from the executive team). Qualities to search for include: a good listener, trustworthy, and good etiquettes.
  3. Assign Voices
    • People on Twitter want to know the name of the person on the other end. Here’s how some of the strongest businesses on Twitter do it: they use the company name as the Twitter handle, and in the profile information, they list the employees who manage the account by their real names. Having an identity for your business is a necessity.
  4. Follow the Right People
    • On Twitter, quality outweighs quantity. It’s best to follow and be followed by interesting, influential, and useful people. Remember that your profile is open to the public (only in the rarest of circumstances would a business make its Twitter account private). Anyone can see whom you follow and who follows you, and those people can affect your credibility
  5. Be Engaging
    • Being engaging is easier said than done, but it’s by far one of the most important characteristics of a successful Twitter account. In order to liven up the feel of the Twitter page, have a sense of humor, but keep it business appropriate. Upload pictures! Pictures with a brief caption are a great way to get engagement. Include what is new that your business is now boasting. For food business such as restaurants, pictures are a great way to boast new dishes, menus and specials.

Succeeding on Twitter is not a hard feat, however, it requires a bit of strategic thinking and briefing in order to maintain your audience and obtain more.

Short and sweet is what Twitter is all about. It is a platform through which you can get the most bang for your buck, or, in other words, the most engagement for each of the posts that you make. With other 300 million monthly active users and 500 million tweets sent every day, Twitter offers your company/business an immense opportunity to reach potential customers. Unlike other social media platforms, 80% of Twitter users access it through their mobile devices, which means you will be at their fingertips.

Besides, everything happens on Twitter, from breaking global news to local events. So, why not join the crowd? Start a Twitter account for your company and get your business out there!

Before getting started on your very own company’s twitter account, it is necessary to ensure that you are well acquainted with the way you should post on Twitter in order to get the most out of your efforts.

Optimize your Twitter bio

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Let the world know everything they need to about your company. For your twitter page, ensure that your company identity and the voice are branded well. In other words, have a bio that tells people exactly who you are and what you do, a link to your company website and all other information necessary pertaining to your business that you deem would be a valuable addition.

Connect in context

Twitter is about the now and the current. Hence, posting all the information on a regular basis about your product and the background of your company/business might not be the best way to go about. Rather, try telling your audience about your new and exciting product, its features, its qualities and how it is a must for them to have. Getting them engaged with simple posts that speak a lot is a powerful tool. Keep it short and simple—a principle on which Twitter rolls.

Listen and Learn

When starting something for the first time, it is necessary to watch what others and doin in order to learn. Observe your competitors tweets or search for keywords pertaining your industry in order to gather the intelligence. This is an easy way to gather the information and the marketing tactics that you need so that you may apply them for your own benefit. Watch, observe, learn and improve.

Grow and Succeed

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Twitter is a social media platform in which there is constant engagement. For such situations, its necessary to learn how to handle situations with the best interest of the customer and your company in mind. Try and obtain information and methods of handling posts made in the best possible way. Another way of ensuring growth and success is to constantly run exciting promotions in order to strengthen your brand and to better engage with customers. Twitter ads are also a great way to get your efforts amplified!

Learn from others

In order to be successful, it is necessary to follow in the footsteps of those who were able to accomplish what you desire. Hence, find companies that are part of the same industry as you, learn their tactics and get them implemented on your growing business.

In the words of a provider of PR and content marketing for startups, “Make a list of the 100 most influential people in your space — journalists, thought leaders, potential clients/customers, big-name bloggers and writers, potential partners, etc. Add them to a private Twitter list and engage with them daily. And remember to “be casual [and helpful], not promotional. Build a real relationship and then look for opportunities to collaborate.”

Be regular

Posting on twitter everyday is a sign of a healthy and an active company. Tweeting once a week or once a month gets you out of the loop, and causes your audience to trail away from your business.

Twitter is a valuable marketing tool. Its minimalist approach provides convenience for your audience while ensure optimum engagement and success for your company. In the case of Twitter, there is no picture that is worth a thousand words, but a sentence that is worth a thousand words!