Tag Archives: editing

Besides video and visuals, writing is still a fundamental aspect of online marketing, and given the competitive nature of social media and SEO for organic reach, the quality of writing only needs to get better for everyone involved in this industry. What are some of the ways the copywriting competition can be taken up a notch?

1. As they say, you cannot please everyone! Your page has a following and a target market, so it is best to consistently please the audience that already appreciates you, and tailor your content to elicit a reaction only from them. You can please hundreds and thousands, but everybody? It’s hard!

2. We understand you want to be creative and witty with your words, but often, you have to pretend a 10 year old is reading this and they need to understand it from the first glance. Keep it simple, concise, and to the point. Trying too hard to be cool will only backfire.

3. We are going through a phase where disagreements on anything are more common than not. If you’re going to be ‘politically incorrect’, make sure there is evidence to back up your claim. You don’t want to lose your audience over something controversial.

4. In any kind of writing, the first and last paragraphs are the ones that will stick the most with your readers, so make sure they are the best parts of the copy. In many cases, a ‘right hook‘ will be thrown to boost sales, and you’d want a good conversion rate.

5. Editing is more important than writing. The first draft will never be usually the published version. If you are struggling with content, write until you’re out of ideas, and seek help from your team in the process. The editing part becomes more important because you are just polishing the initial ideas into something more tangible. You’ll find yourself removing more words than you know, but nothing to feel bad about.

6. To complement the above point, everyone may have a different way of editing their articles, and as they also say, ‘You do you’.

 

7. And to complement #5 and #6, double and triple check everything you have written. It’s better to publish late because of editing time than publish early with some small but horrible mistakes. Once it’s online, you can sometimes never take it back. Save yourself some blushes and proofread as much as you need to!

Please feel free to contact us if you have any more questions on copywriting!

We have been posting quite often about video marketing this year, whether live or edited. This is because we think it has become so important in the world of social media, especially for brands who need to have an increase of traffic to their pages and websites. Videos are the key entertainer these days, and it doesn’t take a university degree or rocket science to be able to film and edit something good! Almost anyone can do it…

1) Script it. Plan it

They don’t all need to be spontaneous. The best videos are often humorous and emotional ones – but with some prior planning. A well thought-out short video can go a long way for a brand.

2) Camera accessories

Using just your hands to keep control of the camera may not have the best outcome. If you are shooting something professional, a tripod is highly recommended. A good quality video will keep the audience hooked.

3) Audio

A viewer will not be best pleased if they can’t hear everything in the video. External microphones can be just as important as the internal ones.

 

4) Lighting

If you are shooting something informal from your smartphone, make sure it’s not in a dark place, because the image will not appear clearly. This situation would be easier to manage indoors than outdoors.

5) Aim for the target platform

Every social media platform has different attributes for video. Obviously, YouTube can always be the best place, due to time allowed amongst other things. Facebook has become extremely video-friendly so almost any video footage would work well. Instagram, Twitter and especially Snapchat are still in a world of their own; so before you start filming, know exactly what you’re filming for!

6) Subtitles?

That’s an interesting one. Many people nowadays watch videos while they’re at work, and can’t turn up the volume – and they especially can’t wait until they get home to watch it! 85% of videos on social media are watched without sound, so subtitles are key! (and will be appreciated)

 

7) Long or short?

As said before, attention span and patience are at a low these days, so unless it’s a really compelling videos that viewers can’t take their eyes off, make it long. Otherwise, short and sweet please!