Tag Archives: design

Just like the previous two weeks, the next two blogs will cover yet again another aspect of digital marketing (that also happens to be a part of our services) – email marketing. It is also another good tool to reach customers, although usually less popular than social media. This two-part blog will hopefully point you in the right direction if your business is already engaging, or plans to, in e-mail marketing.

1. Subscriptions

You want to gain as many subscribers as you can, so make it easy for people to do so. Asking for few basic pieces of information that will take someone only a couple of minutes to get signed up. It would also be useful to advertise said newsletter on your social media accounts, perhaps once a month?

2. Subscriber expectations

In the signup process, give as much detail as possible on the content that this newsletter sends out, so that the receiver isn’t surprised and then opts out of signing up, because they don’t like the ideas.



3. Welcome email

A new subscriber always wants to feel important. A warm welcome and a show of enthusiasm for the adventure that is to follow could make them pleased they signed up in the first place. A welcome email can also be a thank you email.

4. Newsletter design

Don’t forget that the newsletter is part of the brand’s ‘product’. Make sure the design and template are aligned with the brand’s look, so that it’s not completely different. Readers will notice and appreciate the effort.


5. Easy on the eye

Remember, your subscribers are likely very busy people, so getting their attention for a short time even a couple of times a month can be tricky. Try not to make the content too long, and make sure it’s presented adequately while including images and maybe GIFs. It’s an experience they want to enjoy, and look forward to opening your next email.

6. Desirable content

Depending on the software you use to create and send your newsletter, make sure you give subscribers a choice on the content that you offer – as it is possible to segment it; the software may offer features like groups and segmentation to help make the content relevant to the subscribers. This segmentation allows to target certain subscribers on your list without assigning them to a particular group, especially if it’s a store sale in a specific area code.



7. Publishing calendar

Starting and maintaining a newsletter is a commitment, so make sure you publish content a couple of times a month to stay relevant to subscribers, so that they don’t forget about and neglect it in the future if you can’t maintain the regular publishing.

Over the last few years, our blogs have mostly been focused on providing advice on social media, video and SEO. However, our business also offers a mobile app development service and we thought it would be a good idea to entertain you with information about this! We will try to keep it as simple as possible, because the process is very complex and an app is not designed and built overnight!

1) Objectives

Before you even begin the process, do you have an idea? Is it a clear one? You must know exactly what you want that app to be, and how it can benefit our society. Things can move much faster once the initial plan is very clear.

2) The artwork

The idea you have first needs a visual outline, through the development of sketches. From the logo to all of the features, so that you are fully prepared to move on to the next phase. If you aren’t good at drawing yourself, delegate the work to the best artist on your team.

3) Research

This is where it gets real. The next thing you want to know is how the market for such apps is. Who is the competition? Is it a realistic app to build? How can a profitable business be built out of it? Apps are becoming so trendy today that your idea may never be unique, but you can always do something different than the competition; that’s why the research is crucial!

4) Development

After a week or so of completing the first few steps, you want to start building a prototype of this app. There are specific softwares that can help with that, and allow you to see how all the features are functioning with one another. This gets you closer to completion and official launch date. This step is also known and the wireframe and storyboard.

5) Back-end

Every software and app needs a back-end development, which is what was done in the previous step. This step is mostly about modifying the wireframe and storyboard if needed.


6) Testing

Once a rough draft of the app has been done, ask your close circles to test the app to get as much constructive feedback from them as possible. People with little knowledge of app development might give you very defining pointers!


Part II of this blog will be released in two weeks. In the meantime, please do not hesitate to contact us if you have any questions or want to work with us on building your next app!