Highlight your services!
Being a dentist, you evidently perform many procedures and provide services that not everyone will be aware of. Get those out on the social media for your patients to know. Highlight the most important ones and the most popular ones while giving an excerpt of what they are and the importance they hold for you. Let your social media followers know about preparation tips, the importance of the dental procedures on their overall health and the significance of acting on time. Aside from the services, consider posting about the monetary requirements for the procedures, and how your clinic does comparatively to other clinics. Some important services to consider are teeth alignment, state of the art technology your clinic owns for procedures that not all dental clinics are able to administer, and any esthetic services.
Offer tips and techniques from experts!
Not everyone will follow your social media page for acquiring information pertaining to your services. Also, too many posts of the same topic and theme will eventually decrease the flow of traffic to your pages. Social media pages need to maintain diversity and generate interest of their followers.
Post dental tips and advice for the general public and advice specific to certain types of dental patients. This will generate an interest and will attract people of various interests to follow and stay connected to your social media pages. Also, offer some DIY techniques for patients so that they may continue to maintain their dental health after receiving the dental treatment at a clinic. For instance, tips to maintain white and bright teeth after having getting them brightened.
Show off testimonials!
Many a time patients will leave positive remarks or messages concerning the treatment and the services they received while at your clinic. Let others know through your social media page! Many people fidget before deciding who to have as their family dentist and not to mention bias opinions of friends and family members add to the growing fear. Having unbiased testimonials posted on your social media pages for others to see is a great way to let others know of the positivity that your clinic offers.
Introduce your clinic!
This can be as simple as taking some photos of your staff members and letting everyone know about those smiling faces. You can make your social media pages more welcoming by posting pictures of the state of the art technology that your clinic possesses and any child friendly areas that you have designed. Let your online traffic know about the hours at which you operate. Are your hours convenient for all types of patients? Night shift workers, daytime workers and weekend shift doers?
Diversity is vital in ensuring a good flow of traffic to your social media pages. Get audience engagement! Host a smile contest and giveaways! The more you invest in social media, the more it will help you grow!