Tag Archives: customers

Short and sweet is what Twitter is all about. It is a platform through which you can get the most bang for your buck, or, in other words, the most engagement for each of the posts that you make. With other 300 million monthly active users and 500 million tweets sent every day, Twitter offers your company/business an immense opportunity to reach potential customers. Unlike other social media platforms, 80% of Twitter users access it through their mobile devices, which means you will be at their fingertips.

Besides, everything happens on Twitter, from breaking global news to local events. So, why not join the crowd? Start a Twitter account for your company and get your business out there!

Before getting started on your very own company’s twitter account, it is necessary to ensure that you are well acquainted with the way you should post on Twitter in order to get the most out of your efforts.

Optimize your Twitter bio

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Let the world know everything they need to about your company. For your twitter page, ensure that your company identity and the voice are branded well. In other words, have a bio that tells people exactly who you are and what you do, a link to your company website and all other information necessary pertaining to your business that you deem would be a valuable addition.

Connect in context

Twitter is about the now and the current. Hence, posting all the information on a regular basis about your product and the background of your company/business might not be the best way to go about. Rather, try telling your audience about your new and exciting product, its features, its qualities and how it is a must for them to have. Getting them engaged with simple posts that speak a lot is a powerful tool. Keep it short and simple—a principle on which Twitter rolls.

Listen and Learn

When starting something for the first time, it is necessary to watch what others and doin in order to learn. Observe your competitors tweets or search for keywords pertaining your industry in order to gather the intelligence. This is an easy way to gather the information and the marketing tactics that you need so that you may apply them for your own benefit. Watch, observe, learn and improve.

Grow and Succeed

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Twitter is a social media platform in which there is constant engagement. For such situations, its necessary to learn how to handle situations with the best interest of the customer and your company in mind. Try and obtain information and methods of handling posts made in the best possible way. Another way of ensuring growth and success is to constantly run exciting promotions in order to strengthen your brand and to better engage with customers. Twitter ads are also a great way to get your efforts amplified!

Learn from others

In order to be successful, it is necessary to follow in the footsteps of those who were able to accomplish what you desire. Hence, find companies that are part of the same industry as you, learn their tactics and get them implemented on your growing business.

In the words of a provider of PR and content marketing for startups, “Make a list of the 100 most influential people in your space — journalists, thought leaders, potential clients/customers, big-name bloggers and writers, potential partners, etc. Add them to a private Twitter list and engage with them daily. And remember to “be casual [and helpful], not promotional. Build a real relationship and then look for opportunities to collaborate.”

Be regular

Posting on twitter everyday is a sign of a healthy and an active company. Tweeting once a week or once a month gets you out of the loop, and causes your audience to trail away from your business.

Twitter is a valuable marketing tool. Its minimalist approach provides convenience for your audience while ensure optimum engagement and success for your company. In the case of Twitter, there is no picture that is worth a thousand words, but a sentence that is worth a thousand words!

 

 

 

 

 

If you have not yet noticed, big companies and even small businesses have already started using Twitter as it is the new way to promote, connect and brand a business. If your business has not taken advantage of an online presence, your business is definitely missing out on many benefits and opportunities to bring in potential clients. So why bother using Twitter for your business? Harness the power of social media! The following are reasons why you should start tweeting.

  1. Connecting With Clients

This is the key reason why you should get on Twitter for your small business. You will be able to connect with your followers and potential clients because they themselves are using Twitter. Twitter has become a daily routine for most users who log onto it every single day, and check in at multiple times in the day. Some users log onto Twitter first thing in the morning, even before brushing their teeth. If you have an unsatisfied customer you will most likely hear from them on Twitter. This will help your business to help them. See what people are tweeting about your product or service.

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  1. Branding

You do not have to be a big brand like Microsoft, Adidas or Tim Horton’s to brand yourself on Twitter. You can be an average joe, small business owner and still brand yourself on Twitter. If your company is not recognized, you need to get a personal account that identifies your story and what your company does. Nobody want to talk to a logo unless it’s a famous brand. You will connect with more followers when they know you are a person and not a robot.

  1. Client Feedback

Once you have established a connection with your followers and potential clients, you will soon be getting feedback on how you can improve your product, your services and maybe even your customer service. Listening to them will help you in the future. You can tweet a question to get a grasp of how satisfied your clients are.

  1. Marketing

One of the reasons to use Twitter is for marketing purposes. Get your product or service out there to a wide audience for absolutely FREE. You don’t have to pay to have a business account on Twitter.

  1. News

You can tweet the latest business updates on Twitter. Keep your audience informed of special offers and promotions as well as new products and services.

6. Give Away Coupon Codes and Promotions

You can tweet about new deals and give out coupon codes to give your company the extra boost and to attract new clients. Everyone loves getting a good deal. Special offers and incentives are great for small businesses because they help bring in new customers. You can use these promotions as a thank you to your loyal followers as well.

7. Twitter is Viral

If you follow the most successful businesses and brands on Twitter, you will know just how viral Twitter can be. Use the fast-paced sharing of tweets as your marketing strategy for your future promotions.

8. Spy on Competitors

Did you know that you can spy on competition too? The best part about this and keeping tabs on your clients and customers is that it is FREE using Twitter search. You can not only read what customers are talking about, but you can also read what they are saying about your competition. If your competitors are not dealing well with customer complaints, what would happen if you suddenly tweet an answer for them about their concerns? You can offer them a solution or suggest they try something new.

9. Increase Your Sales

Twitter can help you increase sales and ultimately make profit for your business. The best part is that Twitter is free advertising for your business. However, it also takes time to engage in and this is where many businesses falter…social media marketing is a medium to long term marketing strategy on the whole and you need to be committed to it. Twitter is completely free and possibly the fastest way to build a list of prospects, but it doesn’t end here; you need to keep your followers entertained and informed and that takes valuable time.

10. Foster Brand Loyalty

At the end of the day, once you have engaged with your followers and helped your customers on Twitter, they will be loyal to your brand for a quite some time as long as you post regularly. The Twitter platform is there and ready to use… so what you waiting for? Start tweeting.

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