Tag Archives: contest

Small business owners have been drawn to social media as a modern way to promote and market their business to get people to take notice. However, not many small businesses have actually had success keeping up with the constant updating and maintenance that is required on social media. A little time and effort is a small price to pay if it means gaining more followers and potential clients for your business. One was to gain exposure is to run a Facebook giveaway contest or sweepstakes to get your fans excited about an upcoming event, special offer or sale at your business. Even more benefits await you because a giveaway can also be an effective way to thank & reward the online users who have already gone out of their way to ‘Like’ your small business page and who are loyal to checking your page when you post.

The most successful small business Facebook giveaway doesn’t require your followers to dedicate that much time to participate. Much like yourself, your fans are busy so make sure the giveaway is time-effective for everyone. Keep it simple to optimize engagement and success.

Social media allows businesses to create their own contests and giveaways that can build links to your website (excellent for SEO), boost traffic and create social engagement with fans and clients. This can lead to increased brand awareness and the sharing of your contest on social platforms. Ultimately, giving away something for free can result in free marketing for your brand.

Ask yourself what the main purpose of the giveaway is. Is your focus to increase social engagement on your Facebook page? Or do you prefer to use giveaways as a link building technique? Ask yourself if you would want to enter this contest or giveaway. The better the prize, the more people you’ll get to like your page. People love getting things for free. One of the main reasons that people “Like” a business Facebook page is so that they can get a discount or win something. You need to determine your budget for promoting the giveaway and for the prize.

Sweepstakes Like

Gain their attention with a fun & unique reward

We all love getting things for free and we all love winning contests. With a small business Facebook giveaway, clients feel that their chances of winning are more attainable than a large known brand with thousands of participants. Most often, followers won’t really mind what they are getting for free, as long as it is free, fun and easy to claim.


Make the entry method entertaining and a memorable experience with your brand

Small business Facebook giveaways have guidelines to follow, but once you’ve set up the basics, let your creativity run wild. If you’re on Facebook have you entered any giveaways yourself? Think about what you’ve found to be exciting in the past or what your fans and followers would be willing to take part in. Consider asking trivia questions, running a poll on your products or common topics, asking clients to submit their own content such as photos, opinions, or feedback, or creating an interactive game. These are some of the most engaging ways to implement a giveaway or contest with your followers. If it is part of your small business practise, remember to request that users ‘Like’ your page before entering, so you can benefit from an increase in fans at the least.


Reward your most loyal social media fans

If you want people to start talking about your Facebook business page, you need to make the faithful followers feel special. Have a Facebook Fan night. Choose a particular idividual that always comments on your page and do something special for them. This small gesture goes a long way, and it will really increase your word-of-mouth marketing. You can generate social engagement by having users view and follow you on your social media channels. Gaining this exposure will give you a chance to find new Brand Ambassadors, customers, and to increase your organic traffic from search engines.  For a small price, you can gain an amazing number of followers and get your business out there!

small business giveaways

These tips should give you a basic guideline for how to approach the small business Facebook giveaway process. Do some research and check out some case studies of other successful giveaways by small businesses or contact Mobi Apps Experts. Learn from the best!