The first big meetings should discuss what makes the business unique, and how you’re going to convey that to the public – it’s important to solve because it sets you in a clear direction. It can change your perspective and help you with the approach, or change a past approach that was not working very well. “Why are we doing this?”
Passion begins from the top. If the owner and CEO cannot create a united team out of their employees, the business will not move forward. There always needs to be leadership that inspires everybody on a daily basis, and allows employees to feel important and also have a voice. You don’t need the most beautiful office if you can instill priceless assets into your people. Create a fun and strong culture at the office; make everyone feel at home outside their home!
Take your time with the hiring process, to make sure you’ve found the perfect people for your openings. People who you’ll professionally and personally get along with, as well as people who will get along with the other co-workers. And most importantly, the new recruits must already feel passion and belief towards the company mission and vision. They will put in more effort than you ask them for! Hire the wrong people and the turnover rates will be high, and destabilize the business; be careful.
Market it out
Once everything is set up, it will be easy to begin your marketing campaigns, and that even starts from within. Sharing the passion and vision on the website can be a great way to attract clients, and whether you are a store or work indirectly with clients, they would be able to see it in the employees’ eyes or through their voices on the phone.