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If you’re a dentist, you’re probably not the best or most apt social media guru. However, you can grow a following for your practice’s social media page with some basic knowledge of social media strategies.

Great social media posts are attractive to the audience in one way or another. They might be informative, funny, or offer freebies, but they all have one thing in common — all posts are beneficial to the audience. If you can offer your clients something through your social media content, you will be getting your effort’sworth out of your social media marketing.

Here’s how you can use social media marketing to attract and retain clients:

  1. Post Tips & Reminders

Post tips for home care between visits to your clinic. Post often, but spread your posts out. One tip per week helps keep the audience coming back to your page. The more they interact with your posts — by clicking, liking, retweeting, etc. — the more likely others are to see your content and visit your page!

Post reminders to make sure your patients know when it is time for their cleaning or checkup. Posts about the importance of routine checkups and other services remind current patients to return to your clinic and encourage new clients to start coming to you!

  1. Become a library of information

Publish informative articles on Facebook on topics such as interesting dental facts or foods that help prevent certain diseases so that patients are inclined to follow your page and learn new information. If you get a lot of questions on a certain topic, like invisible braces for example, use Facebook to answer FAQs.

In addition, if you post informative content, it can encourage existing followers to share the articles on their social media page because people like to share information that’s useful to their families and friends. This content-generated activity will increase your exposure and make it easy for patients to refer your clinic.

Also, remember to talk about your social media pages to patients or mention them in newsletters.

If you have authoritative information on a specific subject, such as orthodontics or oral surgery, you can provide expert and authoritative information on these lesser known topics. For example, a post on what to do for broken braces could be useful to many patients, and this valuable knowledge might prove more trustworthy when offered by an orthodontist they know.

By crafting social media content that appeals to your followers, you not only highlight your expertise, but you also remind patients about your clinic in a friendly, helpful way.

  1. Encourage Facebook page‘check-ins’ by offering incentives

Encourage your patients to ‘check-in’ their Facebook pages to increase your social media presence.

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Checkingin is a user’s way of geotagging themselves so that their fellow Facebook friends know where they currently are. So if someone walks into your place of business and your business is listed in Facebook Places, then they could potentially decide to check-in.

To encourage your clients to ‘check-in’ their pages, offer to give them a special discount on a service, complimentary session, or other incentives. Getting patients to ‘check-in’ their Facebook accounts will help your clinic gain exposure as well as potential new clients.

Click here to find out how you can enable Facebook check-in for your fans.
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  1. Publish visuals

Visiting a dental clinic can be daunting for more patients than you think. Reduce this fears by publishing fun photos!

Take photos of clinic or community events, happy patients, or before-and-after shots of smiling patients who just got their braces removed. Once you’ve taken photos, post them on your social media page once you get your patients’ consents.

Publishing fun photos will help create a fun and warm atmosphere in your clinic and increase patients’ willingness to visit your dental clinic.

  1. Develop clinic videos

In addition to publishing photos, post introductory videos of your staff to give potential clients and patients a better understanding of the dentists who work at your clinic. This helps increase your trustworthiness because patients will know they’re in good hands.

Posting staff videos can help your clinic gain exposure because you make referrals easier. Your current patients can share the videos with their friends who need a dentist.

Social media is an incredibly useful and cost-effective marketing tactic for promoting your dental clinic.

By sharing fun photos and videos of your staff and patients, encouraging Facebook check-ins, and becoming a helpful digital resource by posting reminders and facts, you can give your clinic more exposure to potential patients very effectively!