Tag Archives: clients

While we are in a generation and era where everyone is excited about digital marketing and jumping on board with marketing teams due to their desire to create content and promoting products and services, it seems many of us are not quite doing it properly, thus the frustration of not seeing results when we curate content online.

A report written by Steve Rayson suggests that “The majority of content published on the Internet is simply ignored when it comes to shares and links. The data suggests most content is simply not worthy of sharing or linking, and also that people are very poor at amplifying content…”. When marketers create content for social media pages, they expect every post to get plenty of interaction, but the real result being 0.5% of that. This blog describes several factors behind this situation and how it can be resolved.

Bad writing

Great non-visual content begins with top writing skills. Most businesses spend most of their time thinking about the media, consulting and design and make the writing the least important priority. They think writing is the easiest part, so will not invest as much time on it and trust any decent writer to get the content done.

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SEO what?

We understand it may be the least popular part of digital marketing, but one way to get traffic to your website and blog is by… doing SEO! Using keywords, tags and links to help rank high on google searches is the only way googlers will be able to find you, if they are looking for a product or service like yours!

Not promoting your content

Take a moment to picture, in your head, how many social media posts, blogs and general content gets published on the web everyday; we are talking millions! How many get noticed and followed? Not much. It’s one thing to create and publish great content, and another to promote it as cleverly and hard as you can. Similar to SEO!

No originality

To make your content popular, it needs to inspire and add some sort of value to the reader – what good does it do for them? Many brands and content marketers are just putting out content for the sake of it, but are not making a difference in anyone’s lives. However we cannot blame ourselves or anybody else; it’s not the easiest thing to do, but often necessary. Original content will both attract and retain customers, or fans, depending on the brand.

 

Networking-shy

Alright, you have now mastered all of the above, without realizing it’s all a solo effort! Success also comes from building relationships, whether it be clients, influencers or partners. This networking is not necessarily just going to ‘meetups’, where you meet people over drinks, but it can certainly make a difference through word of mouth. You have to interact with top people in the industry who can collaborate with your brand and help promote the business.

Single-mindedness 

It’s very easy to act like someone you’re not online, and this means trust can easily fade away between networks of people. The last thing you want for your business is losing customers because they can’t trust you anymore. You can solve this problem by bringing in known and trusted people, to also achieve user-generated content. Nothing nicer than your clients endorsing you publicly because they like you so much!

Neglecting conversion

No objective or purpose for your digital marketing will result in failure. Just having content created and sitting there may not get you very far, you need to be in control of everything you do and constantly monitor your pages – and have an objective for everything you do.

Not using email

Many marketers are still hesitant on that one, thinking it may annoy subscribers. Much of the conversion happens through email marketing; and a big part of how you get sales.

A bad website

Social media pages aside, this is the forefront of everything. A poorly designed website will make customers turn away within seconds. It should be the best part of your brand’s representation online, because it contains the most important information about the business, and links to the blog, store, social media, etc. The first thing you need to do when launching or relaunching a business is build an attractive website. It gives your brand more credibility if it’s not very popular yet.

An extreme case to get the point across!

An extreme case to get the point across!

 

No marketing culture at your company

If only the marketing department at your company is trying to do marketing and sales, it can’t be good. Everyone at the company is supposed to have some marketing acumen. All employees represent the brand and can help build a better voice.

Lack of strategy

This is basically a goal without a plan. No plan results in no results. Whatever content you decide to publish will need some thinking and planning beforehand. It helps create an identity and structure you will go by to achieve your results. It helps measure these results better.

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A narrow vision

Adding to the paragraph above, setting out with a plan needs an examination of the environment the brand is trying to target. It will not be easy to hit the right spot from the beginning, but you need to look at everything around you before making final decisions.

Commitment-phobia

If you want to be in it, you have to be fully in it for it to work. You cannot treat digital marketing efforts passively. Just like a romantic relationship, you’re all in or all out, and no in-between. And yes, this also goes for personal brands.

 

That’s it from us for this month! The Mobi Apps Experts team is no perfect by any means, so this article is written by us for us, and for you as well! We always strive to improve and I’m sure you do too.

 

 

 

 

Do you want to expand your business reach to a new audience on Facebook? Have you tried targeting niche audiences?

Targeting niche groups on Facebook, as well as your regular audience, will help you create new channels of traffic. But how do you reach your niche audience? Read on.

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Discover Your Niche Audience

A good brainstorming session will do the trick to present a secondary audience. Think of how your product or service can benefit people other than your primary audience to identify new features that will interest a wider client base.

A second way to get started is to dig into Facebook’s Audience Insights tool to learn more about what your primary audience is all about. Consider any shared interests you find to identify secondary groups of people who might qualify as a niche audience for your business.

Target Your Niche Audience

When you’ve discovered what kind of audience you want to target on Facebook, you can make use of the Audience Optimization tool to ensure your post will be seen by users who are most likely to engage with the post.

Okay. You have discovered your niche audience and know how to target that group. Here’s how to make the most of your exposure and maximize that reach:

1: Speak So They Understand

Many niche groups use a specific language of words, slang, expressions that differentiates them from other groups. Whether you’re trying to connect with athletes, yogis or raw vegans it’s important to speak the same language they do.

To get acquainted with the specific language of a niche, try to search Google for phrases such as ‘CrossFit slang’. You can also try ‘Online Slang Dictionary’ or ‘Urban Dictionary’ to learn the meaning of words that are specific to a niche group.

Make a list of the words used by the niche audience and use the terms in your posts to reflect the mood and style of the group you want to target in order to maximize appeal and encourage engagement. Don’t forget to respond to comments with the same words your potential clients use.

2: Support Their Interests

Posting pictures and links that appeal to the mood and mindset of your niche audience can be especially effective because they’re attractive and easy to share.

To avoid losing your original audience with this technique, make sure the images or links you post are still relevant to your existing audience in addition to your niche. Otherwise, you may not get any engagement at all which won’t do any good for your business.

Even if you don’t directly tailor a Facebook post to a specific niche audience base, you can appeal to their interests indirectly.

You can go even further by posing a question that helps your niche audience know that their opinion is important to you and that you value their feedback, therefore increasing your chances of engaging members of your niche audience in a conversation.

3: Support Their Social Opinion

If your business openly accepts or aligns with a niche audience on a particular issue or controversial topic, you can feel free to publish posts that make a clear statement to signify your support.

If you like to share posts that feature quotes or people who are seen as authoritative figures and influential towards your target group, you can encourage your niche audience to share your post and help you reach others who are interested or passionate about the subject.

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Last Word

Reaching out to niche groups of potential clients on Facebook, in addition to your primary audience can aid in creating new avenues of traffic and engagement as well as furthering your reach to new client bases.

By applying the tips above, you can engage your niche audience effectively. Prepare your Facebook posts with your niche group in mind, ensuring that you can capture their attention when they are scrolling through. The first 3 to 4 words of your post have to grab the attention so it is important to use language that they understand and identify with.

Have you tried targeting any niche groups on Facebook to expand the potential of your business? What tactics work for you? Share your thoughts and give some feedback! We’d love to hear from you.

If you’re a dentist, you’re probably not the best or most apt social media guru. However, you can grow a following for your practice’s social media page with some basic knowledge of social media strategies.

Great social media posts are attractive to the audience in one way or another. They might be informative, funny, or offer freebies, but they all have one thing in common — all posts are beneficial to the audience. If you can offer your clients something through your social media content, you will be getting your effort’sworth out of your social media marketing.

Here’s how you can use social media marketing to attract and retain clients:

  1. Post Tips & Reminders

Post tips for home care between visits to your clinic. Post often, but spread your posts out. One tip per week helps keep the audience coming back to your page. The more they interact with your posts — by clicking, liking, retweeting, etc. — the more likely others are to see your content and visit your page!

Post reminders to make sure your patients know when it is time for their cleaning or checkup. Posts about the importance of routine checkups and other services remind current patients to return to your clinic and encourage new clients to start coming to you!

  1. Become a library of information

Publish informative articles on Facebook on topics such as interesting dental facts or foods that help prevent certain diseases so that patients are inclined to follow your page and learn new information. If you get a lot of questions on a certain topic, like invisible braces for example, use Facebook to answer FAQs.

In addition, if you post informative content, it can encourage existing followers to share the articles on their social media page because people like to share information that’s useful to their families and friends. This content-generated activity will increase your exposure and make it easy for patients to refer your clinic.

Also, remember to talk about your social media pages to patients or mention them in newsletters.

If you have authoritative information on a specific subject, such as orthodontics or oral surgery, you can provide expert and authoritative information on these lesser known topics. For example, a post on what to do for broken braces could be useful to many patients, and this valuable knowledge might prove more trustworthy when offered by an orthodontist they know.

By crafting social media content that appeals to your followers, you not only highlight your expertise, but you also remind patients about your clinic in a friendly, helpful way.

  1. Encourage Facebook page‘check-ins’ by offering incentives

Encourage your patients to ‘check-in’ their Facebook pages to increase your social media presence.

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Checkingin is a user’s way of geotagging themselves so that their fellow Facebook friends know where they currently are. So if someone walks into your place of business and your business is listed in Facebook Places, then they could potentially decide to check-in.

To encourage your clients to ‘check-in’ their pages, offer to give them a special discount on a service, complimentary session, or other incentives. Getting patients to ‘check-in’ their Facebook accounts will help your clinic gain exposure as well as potential new clients.

Click here to find out how you can enable Facebook check-in for your fans.
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  1. Publish visuals

Visiting a dental clinic can be daunting for more patients than you think. Reduce this fears by publishing fun photos!

Take photos of clinic or community events, happy patients, or before-and-after shots of smiling patients who just got their braces removed. Once you’ve taken photos, post them on your social media page once you get your patients’ consents.

Publishing fun photos will help create a fun and warm atmosphere in your clinic and increase patients’ willingness to visit your dental clinic.

  1. Develop clinic videos

In addition to publishing photos, post introductory videos of your staff to give potential clients and patients a better understanding of the dentists who work at your clinic. This helps increase your trustworthiness because patients will know they’re in good hands.

Posting staff videos can help your clinic gain exposure because you make referrals easier. Your current patients can share the videos with their friends who need a dentist.

Social media is an incredibly useful and cost-effective marketing tactic for promoting your dental clinic.

By sharing fun photos and videos of your staff and patients, encouraging Facebook check-ins, and becoming a helpful digital resource by posting reminders and facts, you can give your clinic more exposure to potential patients very effectively!

If you have not yet noticed, big companies and even small businesses have already started using Twitter as it is the new way to promote, connect and brand a business. If your business has not taken advantage of an online presence, your business is definitely missing out on many benefits and opportunities to bring in potential clients. So why bother using Twitter for your business? Harness the power of social media! The following are reasons why you should start tweeting.

  1. Connecting With Clients

This is the key reason why you should get on Twitter for your small business. You will be able to connect with your followers and potential clients because they themselves are using Twitter. Twitter has become a daily routine for most users who log onto it every single day, and check in at multiple times in the day. Some users log onto Twitter first thing in the morning, even before brushing their teeth. If you have an unsatisfied customer you will most likely hear from them on Twitter. This will help your business to help them. See what people are tweeting about your product or service.

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  1. Branding

You do not have to be a big brand like Microsoft, Adidas or Tim Horton’s to brand yourself on Twitter. You can be an average joe, small business owner and still brand yourself on Twitter. If your company is not recognized, you need to get a personal account that identifies your story and what your company does. Nobody want to talk to a logo unless it’s a famous brand. You will connect with more followers when they know you are a person and not a robot.

  1. Client Feedback

Once you have established a connection with your followers and potential clients, you will soon be getting feedback on how you can improve your product, your services and maybe even your customer service. Listening to them will help you in the future. You can tweet a question to get a grasp of how satisfied your clients are.

  1. Marketing

One of the reasons to use Twitter is for marketing purposes. Get your product or service out there to a wide audience for absolutely FREE. You don’t have to pay to have a business account on Twitter.

  1. News

You can tweet the latest business updates on Twitter. Keep your audience informed of special offers and promotions as well as new products and services.

6. Give Away Coupon Codes and Promotions

You can tweet about new deals and give out coupon codes to give your company the extra boost and to attract new clients. Everyone loves getting a good deal. Special offers and incentives are great for small businesses because they help bring in new customers. You can use these promotions as a thank you to your loyal followers as well.

7. Twitter is Viral

If you follow the most successful businesses and brands on Twitter, you will know just how viral Twitter can be. Use the fast-paced sharing of tweets as your marketing strategy for your future promotions.

8. Spy on Competitors

Did you know that you can spy on competition too? The best part about this and keeping tabs on your clients and customers is that it is FREE using Twitter search. You can not only read what customers are talking about, but you can also read what they are saying about your competition. If your competitors are not dealing well with customer complaints, what would happen if you suddenly tweet an answer for them about their concerns? You can offer them a solution or suggest they try something new.

9. Increase Your Sales

Twitter can help you increase sales and ultimately make profit for your business. The best part is that Twitter is free advertising for your business. However, it also takes time to engage in and this is where many businesses falter…social media marketing is a medium to long term marketing strategy on the whole and you need to be committed to it. Twitter is completely free and possibly the fastest way to build a list of prospects, but it doesn’t end here; you need to keep your followers entertained and informed and that takes valuable time.

10. Foster Brand Loyalty

At the end of the day, once you have engaged with your followers and helped your customers on Twitter, they will be loyal to your brand for a quite some time as long as you post regularly. The Twitter platform is there and ready to use… so what you waiting for? Start tweeting.

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