Tag Archives: client

Ok, jokes aside. This weeks’ blog takes a deeper look at how the correct use of Instagram can really help your business, especially online. Even though the written content is important, Instagram is all about the quality of images you post; it’s the first thing that will get user’s attention and the caption is always at the bottom in a smaller size!

Many businesses develop a solid reputation just thanks to their amazing Instagram work. So how should you go about yours? Quite a few suggestions below to entertain you with:

1. If a client has had an excellent experience with you, you could kindly ask them for a short testimonial that you could use as promo material on your Instagram page – as it could also be a means to put their name out there, whoever they are. A powerful testimonial can easily help you acquire more leads.


2. Everyone knows that an office team is not always working so hard, and it’s more than okay to show the less serious side of things once in a while. Showing what you do even during work hours could be a way to attract future talent as well, and that there is more to work than just work at the office – a fun team picture at Friday afternoon drinks can’t be doing damage!

3. By now, most businesses have a blog, even if they’re not in the communications industry. Someone at the company should be capable of writing about a certain topic that the company is concerned about or working on at the moment – and share it on your Instagram. There will always be someone interested in reading it.

4. When you are out of the office at networking events or conferences, definitely post it. It shows that you are interacting with other businesses and sharing ideas with others. Tag these businesses’ Instagram handles as well.

5. Company culture, again. I did mention posting fun images or short videos of office life, but sometimes it can be a little more serious, like a fun meeting about a project.


6. Using a repost app, share other people’s content that you find interesting. It looks good on you and you get the original content sharer’s attention.

7. Infographics – even if they’re not yours, share them! They could be interesting to many of your followers.

8. In addition to point 4, if you are participating as a speaker at events, have someone take a picture of you to share! It shows your knowledge, it can encourage potential clients to come and watch you speak and also meet you afterwards!


9. Organizing an event or webinar? Promote it nicely on Instagram, if you want to increase your chances of full attendance!

10. QUOTES. Once every couple of weeks, share a quote that will inspire people, whether or not it’s relevant to your business. It’s a great way to get likes and comments, and some reposts from followers.

11. Have a new recruit or want to present current team members? Share a photo of them! It’s a nice way to present to your clients who is working on their projects.

12. If you make new friends at a networking event, share that too! Show your more social and friendly side so that followers can see you are a personable businessman.

Does it all sound good to you? Let us know if you have any more questions have see you in November!


If you’re a dentist, you’re probably not the best or most apt social media guru. However, you can grow a following for your practice’s social media page with some basic knowledge of social media strategies.

Great social media posts are attractive to the audience in one way or another. They might be informative, funny, or offer freebies, but they all have one thing in common — all posts are beneficial to the audience. If you can offer your clients something through your social media content, you will be getting your effort’sworth out of your social media marketing.

Here’s how you can use social media marketing to attract and retain clients:

  1. Post Tips & Reminders

Post tips for home care between visits to your clinic. Post often, but spread your posts out. One tip per week helps keep the audience coming back to your page. The more they interact with your posts — by clicking, liking, retweeting, etc. — the more likely others are to see your content and visit your page!

Post reminders to make sure your patients know when it is time for their cleaning or checkup. Posts about the importance of routine checkups and other services remind current patients to return to your clinic and encourage new clients to start coming to you!

  1. Become a library of information

Publish informative articles on Facebook on topics such as interesting dental facts or foods that help prevent certain diseases so that patients are inclined to follow your page and learn new information. If you get a lot of questions on a certain topic, like invisible braces for example, use Facebook to answer FAQs.

In addition, if you post informative content, it can encourage existing followers to share the articles on their social media page because people like to share information that’s useful to their families and friends. This content-generated activity will increase your exposure and make it easy for patients to refer your clinic.

Also, remember to talk about your social media pages to patients or mention them in newsletters.

If you have authoritative information on a specific subject, such as orthodontics or oral surgery, you can provide expert and authoritative information on these lesser known topics. For example, a post on what to do for broken braces could be useful to many patients, and this valuable knowledge might prove more trustworthy when offered by an orthodontist they know.

By crafting social media content that appeals to your followers, you not only highlight your expertise, but you also remind patients about your clinic in a friendly, helpful way.

  1. Encourage Facebook page‘check-ins’ by offering incentives

Encourage your patients to ‘check-in’ their Facebook pages to increase your social media presence.


Checkingin is a user’s way of geotagging themselves so that their fellow Facebook friends know where they currently are. So if someone walks into your place of business and your business is listed in Facebook Places, then they could potentially decide to check-in.

To encourage your clients to ‘check-in’ their pages, offer to give them a special discount on a service, complimentary session, or other incentives. Getting patients to ‘check-in’ their Facebook accounts will help your clinic gain exposure as well as potential new clients.

Click here to find out how you can enable Facebook check-in for your fans.

  1. Publish visuals

Visiting a dental clinic can be daunting for more patients than you think. Reduce this fears by publishing fun photos!

Take photos of clinic or community events, happy patients, or before-and-after shots of smiling patients who just got their braces removed. Once you’ve taken photos, post them on your social media page once you get your patients’ consents.

Publishing fun photos will help create a fun and warm atmosphere in your clinic and increase patients’ willingness to visit your dental clinic.

  1. Develop clinic videos

In addition to publishing photos, post introductory videos of your staff to give potential clients and patients a better understanding of the dentists who work at your clinic. This helps increase your trustworthiness because patients will know they’re in good hands.

Posting staff videos can help your clinic gain exposure because you make referrals easier. Your current patients can share the videos with their friends who need a dentist.

Social media is an incredibly useful and cost-effective marketing tactic for promoting your dental clinic.

By sharing fun photos and videos of your staff and patients, encouraging Facebook check-ins, and becoming a helpful digital resource by posting reminders and facts, you can give your clinic more exposure to potential patients very effectively!

Congratulations! You are a proud business owner and you have established yourself an online presence. Now that you’ve built a social media presence, you may come face to face with negative reviews or comments from time to time. But how are you supposed to handle it? For the sake of your digital reputation you must handle it with professionalism. Social media is a unique public environment that has its own kind of culture and expectations. Traditional customer service and public relations tat most business owners are experts at may not always be enough. How you, as a business owner, handle negative comments will go a long way toward bringing in a new client or driving a potential sale away. Read on etiquette for handling complaints or negative reviews online.


The following tips can help you handle a negative comment appropriately, keeping your clients happy and coming back.

Address the comment directly: usually a negative comment or review falls into one of the following categories: a business error, a misunderstanding, a complaint or spam. Identify the category and come up with a positive solution that addresses the problem efficiently.

Don’t stall: in the realm of social media, word travels like lightning, so respond quickly, especially during a more pressing issue. You should respond in hours or less; don’t let it delay for days later. A slow response can damage your company’s reputation and credibility.

Respond to a negative review in public: the culture of social media networks demands that you address the issue so the public can see your reliability and professionalism. You don’t need to discuss every detail in the public space. Try posting, tweeting, or commenting back in response with something like “please email me more information” or “looking forward to helping you. Could you please message me more?” Also when it is all resolved, communicate that back as well on the public platform. Say something like “Thanks so much for letting us know. Your satisfaction is important to us. I hope the issue has been resolved for you.” Follow up is very crucial. Make sure you comment on the original stream where the negative review was originally written.

Usually the client is not seeking to expose you as a scam on social media. They just want to vent to other users or try to force you to address the issue. You can turn the complaint or negative review into a golden opportunity by jumping at the chance to publicly show that you are there to provide a service and to help your clients because they matter to you. You are approachable and available to resolve issues. Follow through quickly.


Don’t act defensive: When you get a negative review, don’t take it as a reflection on you or on your business. Handle the issue but do not react defensively because you do not want to escalate the problem. Be accommodating, polite and listen to what the complainant has to say closely so that you can try to help them.

Own up to your mistake: If your business made an error, don’t hide it. Don’t delete the comment or ignore it. It will only anger the commenter. You may move the conversation elsewhere. Deleting things on the internet is never a good idea because it will bring your integrity into question and it will solidify the complaint. You do not want to challenge the person negatively. Keep in mind this is in public, and you are being judged by all your followers. You can block users who abuse the site, and remove inappropriate comments (ie: racist, derogatory, etc.). Mistakes happen, and you just need to handle them. Recognize the negative review, apologize publicly and then take the conversation off the platform to resolve it.

Offer an incentive: When it comes to handling complaints, sometimes you have to go the extra mile to keep the client happy and get a positive out of the situation. If the client isn’t satisfied after your explanation, you can offer a business service or a discount.

Ask for their view: If someone posts a negative review you need to address it. Ask, “What do you feel I did wrong?” and go from there.  Ask what a good resolution would be. It’s basic customer service. Apologize and compensate them. Always be polite, pleasant and positive in all your posts to set the tone and rules of engagement on your page. Your followers may come to your defense in an open atmosphere if a negative review is out of place.