Tag Archives: business

For the first time on this MobiApps Experts blog, I’m going to do something different. I have spent every other week since June discussing many topics related to what we do, and never had a chance to mention why and how I’m here today, writing for you.

In June of 2013, I had just finished my Bachelor’s degree in Social Sciences, at the University of Ottawa, while having already begun my job search. I always had a keen eye on social media, but little did I know that it could be done as a career. However, thanks to an old friend at the time, who had suggested over brunch that I could look into this. She left me startled.

Then came July, approximately a month after my graduation, when a Facebook post in a university group backed my friend’s claim. A digital startup wanted a social media manager. With no professional experience, I enthusiastically went for it, and signed a contract a couple of weeks later.

I felt fortunate to be given a chance, by the very friendly owners, and they gave me confidence that I could do a good job, along with my supervisor’s help. I was enjoying every bit of it, and glad I had found this gig. At the same time, I had also accepted a position in an event startup, in the logistics team, but marketing was still a responsibility. I knew I could apply my slowly growing experience of social media marketing into the other role, and felt a happy person juggling both at the same time.

My responsibilities with MobiApps Experts included managing their very own account, a mortgage broker’s account, and a popular restaurant at the time. Always its challenges, but definitely enjoyed it! I was feeling so good that despite having studied sociology, I wanted a future career creating content for social media.

Because the work was remote, team meetings were occasional but I felt a good belonging in the group and was surrounded by smart peers who helped me out and vice versa when I could. Until today, it is still the same, solid group dynamic who have enjoyed a competitive game of bowling a couple of times!

Sadly, I had to leave the team by the next summer because opportunities came along that weren’t coming back again, but stayed in good contact with the group, hoping I would rejoin again. I did just that, almost two years later, and went right back into the accounts I previously had, as if nothing had changed!

To this day I still enjoy crafting content and writing blogs on a weekly basis. I have managed to generate traffic and grow the accounts I have worked with, but I keep striving for more. I always feel grateful for the opportunity given to me by the owners and supervisor.

Without them, I truly wouldn’t have taken the career path I am in today, especially the marketing communications masters program in the UK!

For most businesses in Ottawa, the summer is the busiest season of the year. For others, it may be the slow, sluggish season. Regardless of which category your business happens to fit in, you can still be productive this summer 2016.Nothing is hotter than social media right now: It is time to fire up your social media techniques by following some of these sizzling hot strategies!

Refine marketing with the season

It is very important to make a few changes to your advertising that make your content more appealing to a summer audience.

During the warmer months of the year, people like to relax and de-stress. Make sure that your content and covers reflect this. Emphasize aspects such as relaxation, convenience, savings and of course, fun. This is what summer is all about after all! Marry your brand with the season.


Adjust posting times

What time of day you target your audience is just as important as what you target them with. The timing may differ in the summer from other seasons.  In the colder months it becomes dark between 4 and 6 pm so more people stay indoors and conduct searches online.

During summer, it’s typically light out until 8 or 9 pm. People stay outdoors much longer. In general, they are online less during the day, especially if the weather is prime. Keep this in mind when you schedule your posts.

Snap summer “Selfies”

Most businesses focus their marketing strategy on sharing business-related content, but giving your followers a peak behind-the-scenes can give them a better idea of your company’s personality and foster engagement for your other content. Use your business social media page to post photos from the company BBQ or pool party. Post some fun pictures of your loyal customers enjoying the hot weather at a picnic! Share your summer recipes or link to videos of summer office activities. Giving your audience a look on the inside helps strengthen relationships, and makes your business more real and approachable. Show your business personality and increase engagement.


Summer Sweepstakes

Follower engagement is crucial to the success of your social media campaign and the best way to get your followers involved is to ask them! Invite them to share their own summer photos featuring your brand. This strategy increases your network engagement and you benefit by automatically getting great user-generated content.

Be Daring

Try something new. Post more than you usually would, and not all of it should be about your product and brand. Go for the natural marketing feel by discussing things at a more human level! Talk about summer community events with your audience.

Try A New Tool

Take advantage of the potentially slower summer business pace and use that free time to try out a hot new social media tool. Try a visual platform such as Instagram, Vine or Pinterest. Set a reasonable goal such as posting 2 new photos per week. The summer months may not be enough time to gauge the effectiveness, but it could also be a hidden gem in your social media marketing efforts! The only way to find out is to try and when September comes around, decide if you want to continue to grow your presence on that platform.

You could also take a stab at a new type of social media post. Consider trying a Facebook quiz or trivia question, a caption contest, a question for the audience or featuring a customer story.


Grow your Network

This is the hottest time of the year to find new people and potential customers to connect with online using LinkedIn and Twitter. Aiming to grow your Facebook likes is not a bad idea either. Keep in mind that if engagement is down during the summer because users are outdoors, it is not unlikely that it is down for your competitors. Still, find that personal connection to people that can help grow your business even during the slow days of summer!

If it happens to be busy for your business through the summer season, grow your email list! Something as simple as a paper sign-up sheet can go a long way in helping you stay in touch with customers after they visit your boutique, eat at your restaurant, or come into your office.

Do you want to expand your business reach to a new audience on Facebook? Have you tried targeting niche audiences?

Targeting niche groups on Facebook, as well as your regular audience, will help you create new channels of traffic. But how do you reach your niche audience? Read on.


Discover Your Niche Audience

A good brainstorming session will do the trick to present a secondary audience. Think of how your product or service can benefit people other than your primary audience to identify new features that will interest a wider client base.

A second way to get started is to dig into Facebook’s Audience Insights tool to learn more about what your primary audience is all about. Consider any shared interests you find to identify secondary groups of people who might qualify as a niche audience for your business.

Target Your Niche Audience

When you’ve discovered what kind of audience you want to target on Facebook, you can make use of the Audience Optimization tool to ensure your post will be seen by users who are most likely to engage with the post.

Okay. You have discovered your niche audience and know how to target that group. Here’s how to make the most of your exposure and maximize that reach:

1: Speak So They Understand

Many niche groups use a specific language of words, slang, expressions that differentiates them from other groups. Whether you’re trying to connect with athletes, yogis or raw vegans it’s important to speak the same language they do.

To get acquainted with the specific language of a niche, try to search Google for phrases such as ‘CrossFit slang’. You can also try ‘Online Slang Dictionary’ or ‘Urban Dictionary’ to learn the meaning of words that are specific to a niche group.

Make a list of the words used by the niche audience and use the terms in your posts to reflect the mood and style of the group you want to target in order to maximize appeal and encourage engagement. Don’t forget to respond to comments with the same words your potential clients use.

2: Support Their Interests

Posting pictures and links that appeal to the mood and mindset of your niche audience can be especially effective because they’re attractive and easy to share.

To avoid losing your original audience with this technique, make sure the images or links you post are still relevant to your existing audience in addition to your niche. Otherwise, you may not get any engagement at all which won’t do any good for your business.

Even if you don’t directly tailor a Facebook post to a specific niche audience base, you can appeal to their interests indirectly.

You can go even further by posing a question that helps your niche audience know that their opinion is important to you and that you value their feedback, therefore increasing your chances of engaging members of your niche audience in a conversation.

3: Support Their Social Opinion

If your business openly accepts or aligns with a niche audience on a particular issue or controversial topic, you can feel free to publish posts that make a clear statement to signify your support.

If you like to share posts that feature quotes or people who are seen as authoritative figures and influential towards your target group, you can encourage your niche audience to share your post and help you reach others who are interested or passionate about the subject.


Last Word

Reaching out to niche groups of potential clients on Facebook, in addition to your primary audience can aid in creating new avenues of traffic and engagement as well as furthering your reach to new client bases.

By applying the tips above, you can engage your niche audience effectively. Prepare your Facebook posts with your niche group in mind, ensuring that you can capture their attention when they are scrolling through. The first 3 to 4 words of your post have to grab the attention so it is important to use language that they understand and identify with.

Have you tried targeting any niche groups on Facebook to expand the potential of your business? What tactics work for you? Share your thoughts and give some feedback! We’d love to hear from you.

Have you seen growth in your business since 2015? What is your plan to continue that growth throughout 2016? As a business owner, you should take the time to look over your marketing strategy and identify what contributed to your success and what may be improved.

There are many things you can do to drive your business success. The internet is filled with tips. One thing you can do it to be more specific and tailor your marketing based on your industry.

  1. Home services

Plumbers, electricians and most trades and small businesses that serve their customers in the industry of home services often have a lot of competition to go up against. How do you stand out?

  • Search engine authority: In this industry, the way it works is that customers give you a call when something is broken or needs maintenance, so it is crucial to rank well in search engine results. Build your authority, and rankings as a result, with website search engine optimization (SEO) and authoritative content about your business and services.
  • Email marketing:These days, people are spammed with emails. Despite this, it is still a good way of reminding your potential customers that you can help them out. Every campaign should be sent for a reason, such as educational or newsworthy content or a promotion for your services.
  • Educational content:Good content has the potential to build your website’s authority in search-engine rankings and it can also do some selling for you, or at least save you time educating your customers about your business or services.


  1. Professional services

Lawyers, real-estate agents, accountants and other small business professionals that provide services to individuals and other businesses must compete with several othersimilar providers. Standing out and finding clients beyond word-of-mouth advertising and referrals can be difficult and usually requires hard work and a big marketing budget. But there are things you can do to make your business stand out online without breaking the bank or spending too much time.

  • Search engine authority:The easiest way to gain new clients online is to appear in the top couple of search engine results when your potential clients search for keywords associated with your service.
  • Video:Video is a great marketing tool as visuals are king. People are engaging more and more with videos, therefore it is the best type of content to share on social media in the way of expanding your reach and increasing engagement from clients.
  • Educational content:As part of your website SEO strategy, you should publish educational content frequently (once a month, minimum). The easiest way to do this is to update your website blog with informative posts about your services, trends or updates in your particular industry, educational posts about things your clients may not know, etc.

 legal service

  1. Retail

After the holiday season, it is tough to keep the level up as there is a sudden slowdown in business. You can strengthen your business with a strategy for supporting your business using online tools and tactics.

  • Mobile-friendly e-commerce: Regardless of your industry or business type, mobile marketing is essential. For retailers, mobile-friendly websites are a great feature for showcasing your products when your customers aren’t physically present in your store. With an e-commerce website, you have the ability to increase sales locally and even nationally.
  • Reward program:Most retailers find it a challenge to build loyalty and increase their return customer base. Get creative about options you can put in place as an incentive for customers to come back, such as including a coupon with every purchase (or purchases above a set amount), providing stamp cards to work toward a discount or giveaway item, etc. You could even offer a discount or free item for customers who sign up for your email list.
  • Email marketing:A proven method of reminding your customers to visit your store is email marketing. Create a list through a pop-up on your website or sign-up form in your store, and send monthly campaigns to showcase new products, offer a monthly discount code or coupon, and announce any upcoming sales or events.


These marketing strategy tips are just a few to get you started in your small business marketing endeavors for 2016. Your year will be off to a successful start if you implement the right tips for your industry, no matter what industry you’re in!

There are many ways you can promote your business website, but let’s start with the three key ones.


Make your business website search-friendly for Google by making it easy for the search engine to understand your page. Strive to gain exposure by getting your business mentioned by other websites and ask them to link back to your page. With some simple SEO tips, your small business can rank higher in search engines, helping generate more traffic to your business website.

Basic Tips To Make Your Website Search-Friendly:

  • Set a preferred domain URL– nowadays, people don’t always use a leading ‘www’ on their website domain name, they just use sample.com  rather than www.sample.com. Your web host should allow you to set your preferred version.
  • Use keywords in your content– write naturally in your content and don’t repeat the same keywords to frequently so it doesn’t look like spam. Use semantic-based words related to your field throughout your business website.
  • Install a Yoast SEO WordPress plugin– this plugin makes it much easier to optimize your content for search engines like Google by letting you add proper SEO titles and descriptions to your content. The advanced user can implement XML sitemaps, canonical URLs, breadcrumbs, etc.
  • Customize your permalink structure– in WordPress you can customize your URLs to be short and easier to remember by changing the permalink structure. Make it simple by using a shortened version of your post title, if you wish.
  • Submit a sitemap to Google– this helps search engines understand your business website better and make help your page rank higher on search engines.
  • Add ALT tags to images– you can also help Google understand your images by including a description in your image ALT tags.
  • Link to other sites and back to your older content – outbound linking can help your website’s authority, making it appear more relevant which can rank better. Internal links help the search engines understand your content more easily.



Set up your social media platform accounts and start building your online presence! Social media can really benefit your business by getting you exposure! A significant amount of your traffic will come from social media alone!  There’s no question your business should be on this marketing wave.

Think about this: your audience is on social media right now. You have the opportunity to expand your reach and promote your brand to thousands of new people and you can do it for free!

Create profiles on Twitter, LinkedIn, and Facebook as a base. If you sell products or can work with many visuals, also get a Pinterest account.

Social Media Marketing Tips:

  1. Add Social Media Follow Buttons On Your Business website

Install social media buttons on your site where they will be visible. Try on your sidebar or the top navigation pane.

  1. Make your content easy to share
  • Install social media sharing buttons–You can place social share buttons on the top, left or bottom of your content.
  • Optimize your images– there are optimal image sizes for each social media platform. Here’s a cheatsheet to help you optimize.
  1. When posting content on social media:
  • Create an introductionthat will grab attention or have a call to action.
  • Use popular hashtags!
  • Use social media management tools to schedule your posts (i.e. Hootsuite and Buffer).
  • Each social network has different times when user activity is at its highest. Avoid dead time zones.
  1. Be social!
  • Find your audience on social media and add people that might be interested in your business website and services.
  • Join relevant groups or follow others in the industry.
  • Engage with followers and ask questions to start conversations.
  • Share other people’s content. If you’re on twitter @mention
  • Commenton other people’s blogs. Leave useful comments and people will recognize your expertise and come to your page.
  1. Run a contest
  • Host a giveaway to help draw attention and attract your audience.


Blogging allows you to increase awareness about your brand or service, establish credibility and show your expertise in your specific niche.

Tips For Effective Blogging:

  • Write useful content and be consistent– once or twice a week will help your business rank in search engines and attract social media traffic.
  • Add attractive visuals– make your images more shareable by avoiding generic stock photos.
  • Make it search-friendly– use keywords, SEO and hashtags.
  • Write in an easy-to-read format– keep your audience interested and wanting more by making it engaging and easy to read.


If you think digital marketing does not make a significant difference to benefit your business…think again! Most small business owners have the predisposition to think that switching from traditional to digital marketing is complicated and time consuming. On the contrary! With a small amount of time and effort, your business reach will more than double because of the incredible opportunities and benefits made possible through digital marketing.

Already we see trends that suggest that advertising spending for online ads is overtaking advertising on television and cable networks by far. Traditional advertising does not have that much power anymore in a world where digital marketing on multi-channels is increasing drastically. Brands now use multiple digital marketing channels to advertise as well! What spurred this increase in the use of digital marketing, you may wonder? Why it is the consumers themselves, believe it or not!

As many as 72% of consumers are already connecting with brands and businesses through their variety ofdigital marketing channels and activities online, according to reports from Mashable.com.The funny part is that despite the fact thatconsumers, brands and business owners are both switching towards the digital marketingroute, many small businesses are still slow to pick up the trend.

Contrary to what most small business owners and entrepreneuring professionals think, digital marketing is not as complex as it may seem. The effort would be very much worth it as many businesses have already experienced and felt the benefits. If all this still is not enough to convince you to switch to digital marketing, then these top 10 benefits surely might persuade you further:

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  1. Digital marketing connects your business with consumers on the web – Those old days when people had to scan through volumes of phone directories or browse through pages upon pages of pamphlets to look for information about a product or service are long gone! Now, at least 80% of consumersmake use of the Internet to conduct their search for information and to make the search a whole lot easier and way more convenient.
  2. Digital marketing generates higher conversion rates – Through digital marketing, your business has the ability to reach out to specific or target audiences, generate leads and achieve as much as 24% increase in conversion rates.
  3. Digital marketing saves you money and is often timesbe free – There are so many reports that describe how small business owners are already getting incredible benefits from digital marketing, with as much as 40% who report considerable savings generated from their efforts. Advertising on social media networks is often free so a small amount of effort goes a long way in gaining your business exposure!
  4. Digital marketing allows for real-time customer service – The real-time response environment fostered by digital marketing can leave a big impact on the success of your business.
  5. Digital marketing connects your business with the mobile consumer –Digital marketing can help you tap into the giganticonline market, now that mobile marketing generates its own organic traffic. According to eMarketer, mobile technology is also influencing the buying behavior of many consumers.
  6. Digital marketinghelps generate higher revenue –Many reports suggest thatconsumers need six touch points before they are convinced to buy, but if they do, they would spend as much as four times asany other types of customers and that is, of course, really good for yourbusiness if you happen to be online and digital!
  7. Digital marketing delivers higher ROI from your campaigns – Digital marketing can help businesses generate better Cost-Per-Lead compared to traditional marketing, or even telemarketing.
  8. Digital marketing keeps your business at par with competition – Many brands and businesses are really giving their digital marketing strategy and campaigns their full effort and attention, using various channels available digitally, including display, PPC, mobile and social media.
  9. Digital marketing can help your business compete with larger businesses – Digital marketing not only keeps you at par with your competition, it can also enable you to compete head to head with big brands and large corporations because they are all using a digital marketing strategy.


10.Digital marketing prepares your business for the developing Internet world – By the year 2020, How many billion gadgets do you think will be available? Think smartphones, tablets, watches, eyeglass, appliances, shoes and more – all interconnected in a global online ecosystem that makes up this great web.



As we approach the year’s end, most businesses are at the point where they will ride out the holiday season with their existing mobile and web marketing strategy. It is a good idea but it doesn’t mean that it’s not time to start thinking about the year 2016 ahead. Consider that many business owners may well be the recipients of some nifty new tech gadgets and mobile devices in their holiday stockings, which is the perfect opportunity for a mobile app recommendation list! If we follow the trend, the upcoming year will see that you manage your online marketing while on-the-go, from any location and at any time. Read ahead to find out which apps you should be getting to help your business succeed in the next year!


  1. Flipboard

Flipboard is a user-friendly app that enables you to follow content online that is relevant to your business. You can choose to follow a variety of categories, current events and news in your industry that would be informative to your clients. This mobile app allows you to stay current and also to curate and share relevant content on your business social media page, especially when you are low on time to create your own content. The easy thing is that Flipboard is integrated with Twitter and Facebook. It lets you stay up-to-date and gives you ideas for your own content that is relevant to the industry and your clients.

  1. Snapseed

You should know by now that content drives everything when it comes to online marketing, especially in 2016.  But, obviously, text alone will not cut it. You need blog articles, link-share type posts, social media offers and promotions, etc. Rich-media is in! You need high-resolution visuals to accompany the text. We aren’t all professional photographers. This is where mobile apps can come to help. When it comes to photo-editing the images taken on your mobile devices, Snapseed is the app. Get into the habit of taking photos daily of your business, be it of products, services as they are being used, satisfied customers, or your own staff in action. You will be able to edit these pictures to your satisfaction later with your Snapseed app where you can build a database of rich visuals to use in your content marketing quick and easy.

  1. Twitter

Surprised? Twitter as an essential app. Not many people bother accessing Twitter from their desktop anymore? Twitter has made some improvements so you can use it on the go. You’ll want to make sure you’re walking around with the sales tool in your hand at all times in 2016.

  1. Instagram

Instagram is a big player when it comes to visual marketing. You can edit captions, you have global advertising opportunities for brand profiles, and you can even place video ads on its platform. Instagram will be one of the most important mobile apps for businesses in the year ahead.

  1. Pinterest

Pinterest may be preferred by some on the desktop as opposed to the app when it comes to brand management, yet it still should be in your top mobile apps for business owners in 2016. This is especially true if you are a retailer. You will want to able to post on Pinterest during high traffic times to get your content in front of your audience, especially when you have incorporated rich pins into your content. The mobile app will allow you this comfort.

  1. Facebook Pages Manager

No surprise here. Your business needs to maintain a daily presence on Facebook and you need to be in the position to respond to follower engagement as soon as it happens. You can do your personal stuff on this popular social network when you get home, but when it comes to your business page, you need the Facebook Pages Manager app and set it up to receive push notifications.

  1. HootSuite

Last but not least is the app that pulls the above all together. Streamline social media posts and updates onto one mobile platform as much as possible so that you’re not having to juggle too many apps all at once. Download the most recently updated version of the HootSuite app and schedule your social media posts.


Let’s take a look back and remember the good ole days. The SEO industry is ever changing all the time and if you don’t keep up, you and your business will get left behind. Back in the early days of SEO it was more about technology and it was the developers creating optimization strategies. The SEO landscape has changed a lot in the past decade. It used to be more focus on singular keywords,ranking and links. Today, the focus of SEO has shifted to a much wider user engagement with a particular brand, product and service.

SEO has become a marketing practice about building a brand. When it comes to top activities for business SEO, keyword search is not the top priority any longer. Other factors like analytics, content creation and social media marketing have become more and more crucial for SEO. Let’s take a look back at the SEO landscape from back in around 2004 to see how far the SEO industry has come in less than a decade.

In 2004:


In older times, SEO focused on singular keywords and how pages ranked based on these keywords. However, now we focus on keyword intent and user needs, meaning long tail searches are more important. Did you know that up to 70% of search traffic actually comes from long tail keywords? Today we are focusing conversion rate and performance metrics much more than only keywords ranking.



Back in the day, content was solely created for search engine and ranking purposes. Content quality and relevance was not of importance. Today it is extremely important to create content that provides real value to your audience, tailored for the audience you are trying to attract. As a matter of fact, content marketing is the core of most SEO strategies today.

SEO used to be all about link building and not so much on creating content. The key back then was to build lots of links regardless of whether they were spammy or not. SEO professionals used to implement black hat tactics because they didn’t know better. Google hadn’t yet found a way to penalize anyone. People were actually hired for full time link exchanging jobs. However, it is not the case anymore. Now if you buy 3,000 comment back links to target a specific keyword, your site will not only not rank, your entire site might get penalized by Google!Today only quality back links will help boost the authority of your business website and help get it ranked.

And It Wasn’t All About Google
In 2004, Google was a big player in the search game, but it wasn’t the King that it is today. People were still frequenting Yahoo!, Ask, and AOL to find information.


There Were Very Few Google SEO Tools
Tools that we take for granted nowadays, such as the Google Keyword Research Tool and Google Analytics didn’t exist back in the early days of SEO. Previously, you had to spend a bunch of money for analytics information or simply rely on hit counters that were on the bottom of a website to see how many people had visited! Imagine that! When it came to keyword research we were just left to guess and assume what keywords and phrases would be used most often. In a nut shell, there was a lot less free data and information to work with.

There Was No Social Media
Well, there was social media. MySpace was growing in popularity around then and Mark Zuckerberg had just launched Facebook. However, it wasn’t yet being taken over by marketers and was mostly a place for college students to socialize. If you wanted to share data, you copied and pasted a link into an email. Essentially, social media and SEO didn’t really mesh the way that they do today.

Ranking Factors Were Different
Search engine rankings didn’t jump up and down much and stayed pretty stable back in the day. They weren’t personalized as they are now and there was much less concentration on local search.

As is evident,SEO has become much more advanced in the last several years. The focus has shifted and is now focused on creating content to build a brand. Quality is way more important than quantity. Now that we’ve looked back, let’s try and look ahead. What do you think SEO will look like in five years?

Do you have an SEO strategy for your business website? Does it involve content marketing, social media, user experience and relationship building?


When thinking of using social media in order to drive traffic to your website, Pinterest may be one of the best ones out there, with 28% of adults online using, it is one of the most popular social network sites following Facebook and LinkedIn.

Being an image centric cite, it is excellent network for many professional and business owners to display their works. The business industry that can benefit from using this site is endless. Pictures say a thousand words, and no business face detrimental effects from the use of this cite.

In order to make the optimum use of the features that Pinterest offers its users, it is necessary to start off by making your presence strong on Pinterest.

  • Uppinterestload your pins from your website, not from your computer
    • The connection between your pin and its source is the most valuable part of using Pinterest. Each time you link your website to your Pinterest, you are directing back to your website from a popular reputable source. Also, when another individual decided to repin the pin that you originally posted, the link is directed back to your website.
  • Choose the appropriate category for your pins
    • When decided the category for your pins, it is necessary to make sure that you pick the right category and are specific. When the category seems inappropriate, it comes through as bad practice, does not reach the right users, and indicates a spam pin.
  • Verify your website or blog
    • This is a vital step as it means that the content which you have pinned belongs to you and your website, and it also gives access to the Pinterest Analytics. Once you have verified, the visitors will be able to see a checkmark beside your business name indicating verification.

Although it may not be obvious at first, many Search Engine Optimization (SEO) strategies also apply to Pinterest. Your boards and pins are indexed externally by search engines, and Pinterest also indexes its own contents in order to feed its internal search. Regardless of the methods that consumers are using Google or Pinterest to find your business, the administration of the incorrect strategy may prove to be detrimental.

Following are the outlined best Pinterest strategies that help drive more traffic to your website by making your content easier to find, both on and off Pinterest.

  1. Optimize Your Board
    1. The names and the descriptions are vital in the sense that they indicate what to be expected, and also assist in the finding of your content with ease. Writing a well detailed yet brief description for your board is also essential. Ensure the repetition of key words for higher SEO. Your board description should resemble a meta description.
  2. Optimize Pin Descriptions
    1. Engaging descriptions are also vital for individual pins. Although it may seem that the descriptions of the individual pins are overlooked, they help the visitor understand the context of the image and how it applies to your business. Pinterest does support hash tags, however, too many in this context is not useful. A recent study by the social media scientist suggests that pin descriptions of approximately 200 characters are the most repinnable. Pin descriptions require the most strategic thinking and forethought — but they’re worth the effort!
  3. Use Rich Pins
    1. When Pinterest first started, there was only one type of pin. There are six types of Rich Pins as of this writing: Place, Article, Product, Recipe, Movie and App. If unsure of how rich pins can be applied, it is worthwhile to research and get them started on your Pinterest account.
  4. Increase Engagement
    1. Like all other social networking sites, it is necessary to be engaged. Take advantage of this by engaging with your followers and other Pinterest users. The more active you are in liking, commenting or re-pinning, the more likely your business is to be visible to your target audience.
  5. Install the Pin It Button
    1. The best part about the Pin It button is that once you install it, your work is done! Your website visitors and readers can Pin your content for you, and their followers will see the activity on Pinterest as well, thereby increasing the impressions (and hopefully clicks) your content receives.


“Modern marketing is about conversations, not just one-way broadcasting.”-Anonymous

Twitter is probably one of the easiest was to engage in social media without the use of fancy graphics, post ideas or techniques. However, the only technique needed for success is “Keeping it Simple.” With the limit of 140 characters, it is a great way to get your point across to many of your audience who are not avid readers and who lack long attention spans. Overall, it requires short time commitments, is easy to manage and is a great way for audience/customer engagement happen.

Currently, there are more than 10 million people using Twitter—if you have a demographic that is young, educated and online you will have many of them who will be interested in your tweets. In this day and age, one way broadcasting is still a great way to get your product marketed, however, the ability to converse simultaneously is nonetheless a great advantage. People go to Twitter to share what they know and learn in return. Twitter users are hungry for new ideas, opportunities, information, services, and products. If your business is not part of this exchange, you’re leaving two huge opportunities untouched: growing your business and improving it.

Twitter is all about what is “new.” People are interested in the now and the new. This is the strength of Twitter. On a daily basis, Twitter is flooded with worldwide news, highlights of the fashion, celebrity and Hollywood industries and everyday drama that surround local communities. There is no limit to what Twitter can host! This is probably why more and more business are starting to understand the value that Twitter can add to their business. It is user friendly and can boost the look and the personality of any business in instant. Tweets travel faster than light, and what goes in stays in!

Like all other social media sites, Twitter follows a basic guideline. Have up to date information for the followers, keep the content engaging, add pictures and keep everything interesting! Twitter only has one significant feature: Character limit and endless conversation.

In order to have a successful page for any business, the following 5 tips are a must:

  1. Define your Business
    • If the sole purpose of a Twitter account is to direct the traffic to a company website, then Twitter page will add to a list of negative factors contributing to an unproductive business. Audience on Twitter like to be engaged, like to converse and like to get their questions and queries answered.
  2. Assign Right Tweeters
    • You need people who can truly capture your business’ voice and speak knowledgably about the company (or know how to get knowledgeable answers fast from the executive team). Qualities to search for include: a good listener, trustworthy, and good etiquettes.
  3. Assign Voices
    • People on Twitter want to know the name of the person on the other end. Here’s how some of the strongest businesses on Twitter do it: they use the company name as the Twitter handle, and in the profile information, they list the employees who manage the account by their real names. Having an identity for your business is a necessity.
  4. Follow the Right People
    • On Twitter, quality outweighs quantity. It’s best to follow and be followed by interesting, influential, and useful people. Remember that your profile is open to the public (only in the rarest of circumstances would a business make its Twitter account private). Anyone can see whom you follow and who follows you, and those people can affect your credibility
  5. Be Engaging
    • Being engaging is easier said than done, but it’s by far one of the most important characteristics of a successful Twitter account. In order to liven up the feel of the Twitter page, have a sense of humor, but keep it business appropriate. Upload pictures! Pictures with a brief caption are a great way to get engagement. Include what is new that your business is now boasting. For food business such as restaurants, pictures are a great way to boast new dishes, menus and specials.

Succeeding on Twitter is not a hard feat, however, it requires a bit of strategic thinking and briefing in order to maintain your audience and obtain more.