Tag Archives: business page

First off, what is business blogging? In the world of businesses and blogs, business blogging is a marketing tactic that uses blogging to get your business more online visibility. Let’s start off by defining blogging. Blogging, as everyone knows, is an act of creating short form content related to a certain topic, for the general public. Next, what is online visibility and how does a blog bring it about? Online visibility is exactly what it sounds—being able to be found and seen on the internet. This could mean that your business can show up at a higher frequency in search engines, and on social media. However, business blogging is not the same as personal blogging as it is a marketing tactic, a marketing channel.

The benefits of business blogging

There are many benefits of creating a blog for your business. In short, business blogging is a low-cost way to create opportunities to get your website found by the people that you want to find it, so you can generate new leads and customers for your business. Here are a few outlined:

  1. It helps drive traffic to your website

To start off with, think about how many pages are found on your website. Probably not many, right? And think about how often you update those web-pages. Probably not that often, either. How many times can you update the About Us page anyways? However, blogging is a solution to these problems. Every time a blog post is made, it is an indexed page on your website, one more cue to Google and other search engines. Every new indexed page means more opportunity for you to show up in search engines and drive the traffic towards your own website. So the first benefit of blogging, it helps drive new traffic to your website and work closely with search engines and social media.

  1. It helps establish authority

The best business blogs answer common questions that their customers have. By creating content that is helpful for your target customer, it will establish you as an authority in their eyes. This is a handy tool for Sales and Service Professionals.

  1. It drives long term results

One hour of effort today can turn into hundreds of thousands of views and customers in the future. For instance, customers love to use blogs to test out big campaigns on the cheap, before they invest a lot of money and time into their creation. Blogs are also used to understand the company and what the companies offer better as well. (Fun Fact: About 70% of our traffic each month comes from posts that weren’t published that month. Whoa.)

  1. The power of blog comment

Does your company allow for comments and promote discussion? If not, then you are missing out on a golden opportunity to learn from readers and allow them to tell you what exactly they are interested in. Sometimes businesses do blogging in a very conservative and limited point of view, and miss out on seeing the world through the eyes of the consumers. When promoting comments and discussion, you will be able to attract questions and people who are interested in learning more, much of which can be then turned into another blog post. Also, the comment section of a blog can become the reason behind the creation of a community of passionate individuals who appreciate your company’s brand and mission.

Do not underestimate the power of a blog!

 

What is digital content? It is an imprecise and ambiguous topic that is not well defined. Many business owners struggle with questions like “What sort of content should we create?” or “What should we post on our social media business page?” First of all, content should be goal driven in order to accomplish something for a perticular business. The type of content business owners post on their marketing pages should be driven by what they aim to achieve in the long run. For most, the ultimate goal is to make some form of profit, maybe change the world, but mainly to gain something. But in order to make money, most sites and social media platforms need to have several different types of content. These may include 4 key types such as content to entertain, content to educate, content to persuade, and content to convert. Read on to find out more details on each type of content.

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Why does your business page need content to entertain?

You may ask why you should include content to entertain your audience if you want to make money? Well this is simply because entertaining subject matter will let you reach the people who are right at the top of the sales funnel, and also those who may not even know that they need your products or services as of yet.

It is true that this type of content may not feel like it is directly or at all related to your product or service that you are offering, however, it does not need to appeal to your target audience in order to yield a positive effect. This type of content has more of an emotional appeal rather than rational. It is very easy to share and like and so the more it is shared, the further your reach is extended.
Why does your business page need content to educate?

Content to educate is very similar in its function as the content to entertain that was discussed earlier. This type of content allows you to reach audience members at the top of the sales funnel. The difference here is that content to educate has more of a rational appeal rather than an emotional appeal. The plus side is that it too is very shareable, therefore extending and contributing to your reach.

Why does your business page need content to persuade?

Content to persuade is meant to gently nudge your audience members down the path to conversion. This could mean they are encouraged to participate by purchasing your product or service, ask an question, give feedback, answer a call to action, like a post etc. This type of persuasive content uses an emotional rather than rational appeal.

Why does your business page need content to convert?

This is the most serious question. Your business page needs content created with conversion in mind in order to make the profit and seal the deal in the end. This content usually uses a rational rather than an emotional appeal.

Why does your business page need both emotional & rational appeal?

Good question! This depends on the type of business you are running. Some people respond better to an emotional appeal, while others tend to respond better to a rational appeal. It all depends on your type of audience as well. In order to cover all the possibilities and attract more audiences, it is the best approach to spread the greatest variety of content with both emotional and rational appeal in mind. This way you will be sure to attract attention and bring some traffic to your social media business page.

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In most cases you will need to include a combination of different types of content on the same page. As an example, your business product and service page will have detailed content about your product or service (mainly rational appeal) and customer reviews (mainly emotional appeal). Content variety is the key. If you are stuck with low traffic and little exposure, you need to apply the strategy of using the key types of content that we just talked about. With a variety of post content, you will gain attention of new prospective clients and your reach will be extended in order to benefit your business!