Tag Archives: blogs

For the first time on this MobiApps Experts blog, I’m going to do something different. I have spent every other week since June discussing many topics related to what we do, and never had a chance to mention why and how I’m here today, writing for you.

In June of 2013, I had just finished my Bachelor’s degree in Social Sciences, at the University of Ottawa, while having already begun my job search. I always had a keen eye on social media, but little did I know that it could be done as a career. However, thanks to an old friend at the time, who had suggested over brunch that I could look into this. She left me startled.

Then came July, approximately a month after my graduation, when a Facebook post in a university group backed my friend’s claim. A digital startup wanted a social media manager. With no professional experience, I enthusiastically went for it, and signed a contract a couple of weeks later.

I felt fortunate to be given a chance, by the very friendly owners, and they gave me confidence that I could do a good job, along with my supervisor’s help. I was enjoying every bit of it, and glad I had found this gig. At the same time, I had also accepted a position in an event startup, in the logistics team, but marketing was still a responsibility. I knew I could apply my slowly growing experience of social media marketing into the other role, and felt a happy person juggling both at the same time.

My responsibilities with MobiApps Experts included managing their very own account, a mortgage broker’s account, and a popular restaurant at the time. Always its challenges, but definitely enjoyed it! I was feeling so good that despite having studied sociology, I wanted a future career creating content for social media.

Because the work was remote, team meetings were occasional but I felt a good belonging in the group and was surrounded by smart peers who helped me out and vice versa when I could. Until today, it is still the same, solid group dynamic who have enjoyed a competitive game of bowling a couple of times!

Sadly, I had to leave the team by the next summer because opportunities came along that weren’t coming back again, but stayed in good contact with the group, hoping I would rejoin again. I did just that, almost two years later, and went right back into the accounts I previously had, as if nothing had changed!

To this day I still enjoy crafting content and writing blogs on a weekly basis. I have managed to generate traffic and grow the accounts I have worked with, but I keep striving for more. I always feel grateful for the opportunity given to me by the owners and supervisor.

Without them, I truly wouldn’t have taken the career path I am in today, especially the marketing communications masters program in the UK!

First off, what is business blogging? In the world of businesses and blogs, business blogging is a marketing tactic that uses blogging to get your business more online visibility. Let’s start off by defining blogging. Blogging, as everyone knows, is an act of creating short form content related to a certain topic, for the general public. Next, what is online visibility and how does a blog bring it about? Online visibility is exactly what it sounds—being able to be found and seen on the internet. This could mean that your business can show up at a higher frequency in search engines, and on social media. However, business blogging is not the same as personal blogging as it is a marketing tactic, a marketing channel.

The benefits of business blogging

There are many benefits of creating a blog for your business. In short, business blogging is a low-cost way to create opportunities to get your website found by the people that you want to find it, so you can generate new leads and customers for your business. Here are a few outlined:

  1. It helps drive traffic to your website

To start off with, think about how many pages are found on your website. Probably not many, right? And think about how often you update those web-pages. Probably not that often, either. How many times can you update the About Us page anyways? However, blogging is a solution to these problems. Every time a blog post is made, it is an indexed page on your website, one more cue to Google and other search engines. Every new indexed page means more opportunity for you to show up in search engines and drive the traffic towards your own website. So the first benefit of blogging, it helps drive new traffic to your website and work closely with search engines and social media.

  1. It helps establish authority

The best business blogs answer common questions that their customers have. By creating content that is helpful for your target customer, it will establish you as an authority in their eyes. This is a handy tool for Sales and Service Professionals.

  1. It drives long term results

One hour of effort today can turn into hundreds of thousands of views and customers in the future. For instance, customers love to use blogs to test out big campaigns on the cheap, before they invest a lot of money and time into their creation. Blogs are also used to understand the company and what the companies offer better as well. (Fun Fact: About 70% of our traffic each month comes from posts that weren’t published that month. Whoa.)

  1. The power of blog comment

Does your company allow for comments and promote discussion? If not, then you are missing out on a golden opportunity to learn from readers and allow them to tell you what exactly they are interested in. Sometimes businesses do blogging in a very conservative and limited point of view, and miss out on seeing the world through the eyes of the consumers. When promoting comments and discussion, you will be able to attract questions and people who are interested in learning more, much of which can be then turned into another blog post. Also, the comment section of a blog can become the reason behind the creation of a community of passionate individuals who appreciate your company’s brand and mission.

Do not underestimate the power of a blog!