Tag Archives: blog

While we are in a generation and era where everyone is excited about digital marketing and jumping on board with marketing teams due to their desire to create content and promoting products and services, it seems many of us are not quite doing it properly, thus the frustration of not seeing results when we curate content online.

A report written by Steve Rayson suggests that “The majority of content published on the Internet is simply ignored when it comes to shares and links. The data suggests most content is simply not worthy of sharing or linking, and also that people are very poor at amplifying content…”. When marketers create content for social media pages, they expect every post to get plenty of interaction, but the real result being 0.5% of that. This blog describes several factors behind this situation and how it can be resolved.

Bad writing

Great non-visual content begins with top writing skills. Most businesses spend most of their time thinking about the media, consulting and design and make the writing the least important priority. They think writing is the easiest part, so will not invest as much time on it and trust any decent writer to get the content done.

badgrammar

 

SEO what?

We understand it may be the least popular part of digital marketing, but one way to get traffic to your website and blog is by… doing SEO! Using keywords, tags and links to help rank high on google searches is the only way googlers will be able to find you, if they are looking for a product or service like yours!

Not promoting your content

Take a moment to picture, in your head, how many social media posts, blogs and general content gets published on the web everyday; we are talking millions! How many get noticed and followed? Not much. It’s one thing to create and publish great content, and another to promote it as cleverly and hard as you can. Similar to SEO!

No originality

To make your content popular, it needs to inspire and add some sort of value to the reader – what good does it do for them? Many brands and content marketers are just putting out content for the sake of it, but are not making a difference in anyone’s lives. However we cannot blame ourselves or anybody else; it’s not the easiest thing to do, but often necessary. Original content will both attract and retain customers, or fans, depending on the brand.

 

Networking-shy

Alright, you have now mastered all of the above, without realizing it’s all a solo effort! Success also comes from building relationships, whether it be clients, influencers or partners. This networking is not necessarily just going to ‘meetups’, where you meet people over drinks, but it can certainly make a difference through word of mouth. You have to interact with top people in the industry who can collaborate with your brand and help promote the business.

Single-mindedness 

It’s very easy to act like someone you’re not online, and this means trust can easily fade away between networks of people. The last thing you want for your business is losing customers because they can’t trust you anymore. You can solve this problem by bringing in known and trusted people, to also achieve user-generated content. Nothing nicer than your clients endorsing you publicly because they like you so much!

Neglecting conversion

No objective or purpose for your digital marketing will result in failure. Just having content created and sitting there may not get you very far, you need to be in control of everything you do and constantly monitor your pages – and have an objective for everything you do.

Not using email

Many marketers are still hesitant on that one, thinking it may annoy subscribers. Much of the conversion happens through email marketing; and a big part of how you get sales.

A bad website

Social media pages aside, this is the forefront of everything. A poorly designed website will make customers turn away within seconds. It should be the best part of your brand’s representation online, because it contains the most important information about the business, and links to the blog, store, social media, etc. The first thing you need to do when launching or relaunching a business is build an attractive website. It gives your brand more credibility if it’s not very popular yet.

An extreme case to get the point across!

An extreme case to get the point across!

 

No marketing culture at your company

If only the marketing department at your company is trying to do marketing and sales, it can’t be good. Everyone at the company is supposed to have some marketing acumen. All employees represent the brand and can help build a better voice.

Lack of strategy

This is basically a goal without a plan. No plan results in no results. Whatever content you decide to publish will need some thinking and planning beforehand. It helps create an identity and structure you will go by to achieve your results. It helps measure these results better.

badstrategy

 

A narrow vision

Adding to the paragraph above, setting out with a plan needs an examination of the environment the brand is trying to target. It will not be easy to hit the right spot from the beginning, but you need to look at everything around you before making final decisions.

Commitment-phobia

If you want to be in it, you have to be fully in it for it to work. You cannot treat digital marketing efforts passively. Just like a romantic relationship, you’re all in or all out, and no in-between. And yes, this also goes for personal brands.

 

That’s it from us for this month! The Mobi Apps Experts team is no perfect by any means, so this article is written by us for us, and for you as well! We always strive to improve and I’m sure you do too.

 

 

 

 

Using social media platforms is a foolproof way to connect with your audience members and readership on a more intimate level and grow your blog reach at the same time. There are countless apps available to you and there are new ones developing daily. Some apps and social media platforms are blazing a trail in the blogging world that every blog in the community should take advantage of. In the last blog article, we took a look at various popular social media platforms and how to implement them to maximize your user engagement and gear traffic toward your blog page. There are also several key things to keep in mind once you are familiar with social media platforms and decide which ones you want to use:

icon-set-1175043_960_720FIVE KEY THINGS TO KEEP IN MIND:

  1. PICK YOUR FAVOURITE FEW: When you find out just how exciting and useful all of these social media platforms can be, it is easy to get ahead of yourself checking and updating all of them. Let’s think realistically, there is not enough time in the day to spend a good amount of quality time on all of these outlets, even if it was all you did for your whole day. Pick your favourite social media platforms and commit to them! Spend the majority of your time focusing on one and dabble in the rest of them later! You can also alternate which ones you spend more time on.
  2. DON’T FORGET SOCIAL MEDIA ICONS: If you have a Facebook page, a Twitter account, and an Instagram account, make sure you have links for all three on your blog page and website! When someone finds your blog and decides to become a regular follower, it will be so much easier for them if they could just click and go directly to your Instagram account to see if they want to follow you all over social media. Instagram is a good place to remind them to connect with your blog and check back regularly when you post something new.
  3. STAY CONSISTENT IN YOUR SOCIAL MEDIA PLATOFRMS: When you first start to create all these social media platforms for your blog, be sure to keep your names consistent to streamline your presence. You want it to be simple and easy for readers to find your account, your Instagram, your Pinterest and so on. The key is to keep your name consistent and easy to remember and track. Try to stick with your blog name as much as possible when doing this. If you would like to tag a fellow blogger who encouraged you with positive feedback or gave you an idea, try to tag them by their name or blog Be memorable, simple, and stay consistent.
  4. MAKE CONNECTIONS:There is more to social media than just flooding your audience with your blog Yes, it is the right place to share your posts BUT you have the opportunity to share so much more than just blog content. Take advantage of the power of social media and make connections with your fans and followers on a deeper more intimate level. Share your thoughts from your day, especially if they spread positivity or ask questions to actively engage with your readers. Share anything that represents a common interest and it does not always have to relate to your blog or business. Try asking who’s keeping up with the latest TV show for example.
  5. TRY NEW THINGS: Social media is changing every single day. Remember Myspace? Many people loved their Myspace and only got a Facebook account because it was like a rite of passage. Twitter is not for everyone but is a great resource for connecting with your readers. Don’t be afraid to play around and try out new apps to see how they help or hinder your social media reach and how they help you make connections with your readership and community. Not every platform is right for your niche audience and readers. It really depends on your industry. Remember, you don’t have to do everything but you won’t know what you like for your blog until you try new things, so get out there and explore!

iphone-410311_960_720

Social media is a fantastic way to connect with your audience members on a whole new level and grow your blog reach simultaneously. There are many apps available to you out there and there are new ones developing every day. Some apps are blazing a trail in the blogging world that we think every blog in the community should have. Take a look at the following platforms and implement them to maximize your user engagement:

FACEBOOK
Create a Facebook page for your business blog (separate from your personal Facebook page) so that you can share posts, connect with your audience, ask questions, share links, run contests and so on. Users are constantly on Facebook so you always have someone to engage with while they online or taking a break after putting supper in the oven. Social media is free so you don’t need to worry about paid marketing if you don’t have the budget. Also, be sure to like some of the other blogs you follow so that you can share deals, ideas, favourite blog posts, and help each other out! It’s a great idea to set up a page for your blog so you don’t spam your friends with you blog posts constantly, unless they choose to like your page on their own.

icon-set-1232558_960_720TWITTER
You should most definitely have a Twitter account set up for your business blog. Some people are Twitter champs and post all of the time while others sign in once a day to take a peak on how things are doing. Either way, it is good to have an account because it is easy to let followers know about your posts and get some user engagement. Twitter is great for updates, asking questions and fostering discussions among your followers who share similar interests. You may even get inspiring ideas for new blog topics that users request you to write about.

PINTEREST
Pinterest is where all creative, crafty and beautiful visuals entice the viewer’s eye. Having a Pinterest account is more than just a collection of pretty images. It can grow your blog exponentially! A single pin can bring many views to your blog and also drawing traffic from many people who share a similar interest. Pins can help your blog attract new readers but it can also help you find other bloggers who write on similar topics! Just make sure that your Pinterest account is not filled with solely pins from your page and pin some items from other bloggers as well to show your support. Pin things you like when you are reading your favorite blogs, and create well balanced Pinterest boards to become an active member in your industry.

INSTAGRAM
Instagram is rapidly growing with popularity. It is a literal snapshot of your day! You can easily follow all you favourite bloggers and photographers. Instagram can bring much more intimacy because most of the posts are images actively taken by the user throughout the day. You are allowed to see the moments that make bloggers real people – walks at the park, meal prep, what they are reading, doing, eating, liking… you have the ability to interact and engage by liking and commenting back and forth. Instagram is recommended for connecting with your readers on a deeper personal level and also to find like-minded bloggers and followers. The hashtags come in handy for identifying those with similar interests and interesting content.

GOOGLE +
Google+ is one of the newer social media platforms on the scene but you should definitely consider it for your business blog. It is quite easy to share content, join communities with similar interests, and encourage each other to engage with your blog. Posting on Google+ also helps with SEO and Google’s search ranking so you’re doing yourself a favor by having a presence on this platform!

blog-327071_960_720EMAIL
This may not be considered a social medias platform but it is so important and you should be using email marketing! Email is one of the most personal ways that you can connect with your audience! If you are open and have the time for your readers to email you thoughts, questions or blog requests, you will be able to understand your readership better and deliver what they want to see. Also, a timely email response can mean the world to your audience members. Don’t you feel valued when other blogs email you updates and respond professionally, courteously and quickly to your emails? Find an email guideline that works for you –try to respond within a week or earlier if it is time sensitive. Perhaps you can even reply within 24 hours if you are online, blogging anyway.

Creating an amazing blog post takes a whole lot more than just decent writing skills and a compelling topic.

Many bloggers have those basic skills, yet their posts are routinely ignored.  What’s wrong here?  Let’s take a look at what happens after a post is published.

You finally hit the publish button on an article you spent hours writing.  When the post goes up online, you eagerly check the stats.  It doesn’t seem to be making a dent.  Not one comment.  No one is sharing it.  No one notices it.

Let’s back track to the start

Research proves that many readers do not make it past the title of your post.  Was your title too long or ambiguous?  Did you hook your readers by making them curious or evoking an emotion response?

Usually the first 3 words and last 3 words of your title are all that will register with your readers. Did you put the most important words near the beginning and end of your title? The beginning of your title is also more weighted for SEO, so it is a good idea to fit your key words into the title.

Think about using numbers because they do a good job at evoking emotions and curiosity, and use no more than 6 words to make sure the entire title is read by readers.

Are Your Paragraphs Hard To Read?

Let’s explore that awesome blog post you just finished writing. Did you write it as though it were a novel?Not a good idea.

In the online world, the most important factors are the ease of reading and the ability to scan a post. You should use paragraphs that are 1 to 4 sentences long. It might seem absurd but it works.

Your readers may just scan all the way through your post if you use this approach.

Visuals are KEY to Your Blog

blogging

Photos are essential in your blog post.

If you’re not the best at photography, there are great service like Dollar Photo Club so you can still fill your blog with eye-catching visuals.

At the very least, your blog post should be equipped with a header photo or featured image at the top. Visuals throughout the post will keep attention and help to convey your message.

Interlinking Works Wonders

Your blog post can have embedded links to multiple other posts. If you do this skillfully, you hardly notice that the links are there because they mesh so seamlessly with the message. At the same time, your readers can’t help but to click on them and read further.

Link to Valuable Resources for Credibility

You may be worried that linking to other pages will steer the traffic away from your page. True in some cases, but in reality, Google loves relevant links.

Your readers will like that you provide helpful content and won’t be afraid to share it. Share resources that are useful and your readers will come back for more.

Detailed is the New Short

Recently, some studies show that longer posts are better than short.

Google loves helpful, detailed posts that provide good resources for readers because they love sharing useful posts.

700 to 1500 words seem to be a sweet spot for getting more attention from Google and more shares. Sometimes short witty posts are all you need as long as you can fit in SEO keywords and relevant information. Cater to what your readers like.

Make Your Content Really Easy to Share

Add sharing buttons in every place that seems relevant. Make it easy for others to share!

Compel Action!

Ask for your readers’ thoughts on the post and ask if they want to share them in the comments. Maybe you want them to sign up for your email list to gain more resources that go with what they’ve just read. Either way, give your readers some steps they can take next after reading your post.

Use Headers and Sub-headers to Make Your Post Easier to Navigate

These are crucial for making it easy for the eye to scan down the page.

You can use the <h2> and <h3> tags when you write.  The larger titles can be done with the <h2> tag.

Bullets and numbering are also an easy way to organize your post better.

blog-keepcalm

Keys to Assembling an Awesome Blog Post

  1. Title – 6 Meaningful Words
  2. Many Short Paragraphs
  3. Feature Photo
  4. Interlinking to relevant posts
  5. Link to Helpful Resources
  6. 700-1500 Words to Maximize Sharing & SEO
  7. Social Media Buttons for Sharing
  8. Call to Action
  9. Sub-headers

 

 

Creating a successful blog takes more than good writing skills and great content. Content is an essential part that makes your blog known, however, promotion is the key to success in spreading your message. In today’s digital world there are so many tools and platforms available that, if utilized properly, could allow our blog to bloom. Among the social media platforms used widely today, Pinterest is one that offers so much potential for blogs to gain social media traffic.

To be successful in the blogging world you must use an integrated strategy. You cannot just live in one corner of the internet such as posting solely to Facebook to promote your blog. You must expand your strategy by creating content that can be re-purposed in engaging ways. Pinterest is a valuable tool in helping you be creative with your blog promotion.

Here are some key tips to using Pinterest to boost blog traffic:

1. Post Must Be Pinnable

Statistics show that articles with images receive 94 percent more total views that articles without images! There are still many blogs out there that don’t take advantage of this fact. To start off, go back through your past articles and pair them with an enticing Pinterest image that demonstrates your business personality and the content of your blog. This allows you to create new content for your Pinterest boards as well as refresh your old article post, driving new traffic and potential clients to your blog. All you need is a shareable image; one that is high quality, straightforward and captivating.

2. Don’t Be a One-Trick Pony

When it comes to blog promotion you need to be everywhere. Utilize your resources. Pin your blog articles to Pinterest and then share your image on other social networks like Google+, Twitter, Facebook and Instagram. This gives your fans a chance to find your content on the site that is most familiar to them and then you may use a Call To Action to direct them to Pinterest and then back to your original blog. It is a win-win here. You gain blog subscribers while increasing audience growth on other social media channel.

3. Show Your Brand

When using custom images, you are creating a memorable brand experience. Your own images, logos or custom media will help audiences connect with your business and make your content easily identifiable.There is a psychological component to branded images. According to psychologist Jerome Bruner, while people only remember 10 percent of things they hear and 20 percent of what they have read, they’ll remember 80 percent of what they see or do. Stand out and use your brand! Use tools such as Canva to create custom branding graphics.

4. Use Search to Capture Attention

Images are a very powerful way to capture attention. It is statistically proven that more than half of consumers prefer search results that include images and may even be more inclined to contacting a business that includes images online when searched. If you want your business, product or service to shine in the spotlight, you need to use images for your blog to gain attention. When you add these images to Pinterest, you are increasing your chances at having your blog found in a search. Pinterest has even added a Guided Search feature that allows users to search faster through millions of boards and billions of Pins efficiently. When they search, descriptive guides pop up to help sift through other good ideas from Pinners allowing the user to steer the search in whichever direction.

guided search

5. Optimize your Pins

Use industry keywords and hashtags to optimize the search results. Think about your target audience and figure out what they would type to search for your product or service and use those keywords in your Pin descriptions.

6. Optimize Image Size

Infographics are all over Pinterest because they are fun and engaging, however, they aren’t always the optimal size for your blog graphics. With the ideal size, design and content, your image is perfect for Pinterest as well as other social media platforms. Google+, Tumblr and Pinterest all favor vertical images. Infographics do well with an aspect ratio of 2:3 and 4:5 because they will more likely get repined as opposed to very tall images. A good size is around 735 x 1200 but has t be tested depending on the image.

infographic template

First off, what is business blogging? In the world of businesses and blogs, business blogging is a marketing tactic that uses blogging to get your business more online visibility. Let’s start off by defining blogging. Blogging, as everyone knows, is an act of creating short form content related to a certain topic, for the general public. Next, what is online visibility and how does a blog bring it about? Online visibility is exactly what it sounds—being able to be found and seen on the internet. This could mean that your business can show up at a higher frequency in search engines, and on social media. However, business blogging is not the same as personal blogging as it is a marketing tactic, a marketing channel.

The benefits of business blogging

There are many benefits of creating a blog for your business. In short, business blogging is a low-cost way to create opportunities to get your website found by the people that you want to find it, so you can generate new leads and customers for your business. Here are a few outlined:

  1. It helps drive traffic to your website

To start off with, think about how many pages are found on your website. Probably not many, right? And think about how often you update those web-pages. Probably not that often, either. How many times can you update the About Us page anyways? However, blogging is a solution to these problems. Every time a blog post is made, it is an indexed page on your website, one more cue to Google and other search engines. Every new indexed page means more opportunity for you to show up in search engines and drive the traffic towards your own website. So the first benefit of blogging, it helps drive new traffic to your website and work closely with search engines and social media.

  1. It helps establish authority

The best business blogs answer common questions that their customers have. By creating content that is helpful for your target customer, it will establish you as an authority in their eyes. This is a handy tool for Sales and Service Professionals.

  1. It drives long term results

One hour of effort today can turn into hundreds of thousands of views and customers in the future. For instance, customers love to use blogs to test out big campaigns on the cheap, before they invest a lot of money and time into their creation. Blogs are also used to understand the company and what the companies offer better as well. (Fun Fact: About 70% of our traffic each month comes from posts that weren’t published that month. Whoa.)

  1. The power of blog comment

Does your company allow for comments and promote discussion? If not, then you are missing out on a golden opportunity to learn from readers and allow them to tell you what exactly they are interested in. Sometimes businesses do blogging in a very conservative and limited point of view, and miss out on seeing the world through the eyes of the consumers. When promoting comments and discussion, you will be able to attract questions and people who are interested in learning more, much of which can be then turned into another blog post. Also, the comment section of a blog can become the reason behind the creation of a community of passionate individuals who appreciate your company’s brand and mission.

Do not underestimate the power of a blog!