The bio/about us: for any social media user who happens to be visiting your Twitter, Facebook, Instagram or LinkedIn page for the first time, will want to read on more about the company and end up following the brand online; BUT, that can only happen if the bio is really well written! Are you able to describe the company in a couple of sentences?
The logo: Make sure you use the official company logo as your profile picture. Keep the consistency across all social pages, as it enhances your credibility and followers will be impressed and appreciate it.
The handle: this is the username that appears underneath the name of the social accounts (the @), and especially important for google searches. Even if your company is global, make sure your naming of the handles is as accurate as possible to the company name. It can also help to get it verified.
Posting frequencies: I believe this truly depends on the nature of the business. As mentioned before in past blogs, posting too much can be annoying and too little almost makes you disappear, so there needs to be a balance. The count is different for every social account and the amount of content you essentially want to share. All social accounts must have at least several posts a week if not a day.
Sharing from others: If you saw good content from another user that you want to share, make sure to credit said account. The credited will appreciate it, and your followers will respect you more for cheating. This could also lead to a great partnership/relationship, simply thanks to a post!
Photos: Viewers love images or anything else that is visually attractive. Using top quality images for all the posts may be a bit of work, but essential in reaching the objectives. Posts containing images and/or videos will get the most likes and shares. It may require investing in professional photography or a graphic designer.
Responding to comments: Sadly on social media, there are many people who enjoy just writing negative comments, even when it’s not necessary. Users appreciate when comments are responded to even if it can often be overwhelming. You just need to respond calmly and professionally to whatever is coming you way, but no need to feed the trolls!
Hope you’ve enjoyed the read and see you again in two weeks!