Tag Archives: audience

Besides video and visuals, writing is still a fundamental aspect of online marketing, and given the competitive nature of social media and SEO for organic reach, the quality of writing only needs to get better for everyone involved in this industry. What are some of the ways the copywriting competition can be taken up a notch?

1. As they say, you cannot please everyone! Your page has a following and a target market, so it is best to consistently please the audience that already appreciates you, and tailor your content to elicit a reaction only from them. You can please hundreds and thousands, but everybody? It’s hard!

2. We understand you want to be creative and witty with your words, but often, you have to pretend a 10 year old is reading this and they need to understand it from the first glance. Keep it simple, concise, and to the point. Trying too hard to be cool will only backfire.

3. We are going through a phase where disagreements on anything are more common than not. If you’re going to be ‘politically incorrect’, make sure there is evidence to back up your claim. You don’t want to lose your audience over something controversial.

4. In any kind of writing, the first and last paragraphs are the ones that will stick the most with your readers, so make sure they are the best parts of the copy. In many cases, a ‘right hook‘ will be thrown to boost sales, and you’d want a good conversion rate.

5. Editing is more important than writing. The first draft will never be usually the published version. If you are struggling with content, write until you’re out of ideas, and seek help from your team in the process. The editing part becomes more important because you are just polishing the initial ideas into something more tangible. You’ll find yourself removing more words than you know, but nothing to feel bad about.

6. To complement the above point, everyone may have a different way of editing their articles, and as they also say, ‘You do you’.

 

7. And to complement #5 and #6, double and triple check everything you have written. It’s better to publish late because of editing time than publish early with some small but horrible mistakes. Once it’s online, you can sometimes never take it back. Save yourself some blushes and proofread as much as you need to!

Please feel free to contact us if you have any more questions on copywriting!

Using social media platforms is a foolproof way to connect with your audience members and readership on a more intimate level and grow your blog reach at the same time. There are countless apps available to you and there are new ones developing daily. Some apps and social media platforms are blazing a trail in the blogging world that every blog in the community should take advantage of. In the last blog article, we took a look at various popular social media platforms and how to implement them to maximize your user engagement and gear traffic toward your blog page. There are also several key things to keep in mind once you are familiar with social media platforms and decide which ones you want to use:

icon-set-1175043_960_720FIVE KEY THINGS TO KEEP IN MIND:

  1. PICK YOUR FAVOURITE FEW: When you find out just how exciting and useful all of these social media platforms can be, it is easy to get ahead of yourself checking and updating all of them. Let’s think realistically, there is not enough time in the day to spend a good amount of quality time on all of these outlets, even if it was all you did for your whole day. Pick your favourite social media platforms and commit to them! Spend the majority of your time focusing on one and dabble in the rest of them later! You can also alternate which ones you spend more time on.
  2. DON’T FORGET SOCIAL MEDIA ICONS: If you have a Facebook page, a Twitter account, and an Instagram account, make sure you have links for all three on your blog page and website! When someone finds your blog and decides to become a regular follower, it will be so much easier for them if they could just click and go directly to your Instagram account to see if they want to follow you all over social media. Instagram is a good place to remind them to connect with your blog and check back regularly when you post something new.
  3. STAY CONSISTENT IN YOUR SOCIAL MEDIA PLATOFRMS: When you first start to create all these social media platforms for your blog, be sure to keep your names consistent to streamline your presence. You want it to be simple and easy for readers to find your account, your Instagram, your Pinterest and so on. The key is to keep your name consistent and easy to remember and track. Try to stick with your blog name as much as possible when doing this. If you would like to tag a fellow blogger who encouraged you with positive feedback or gave you an idea, try to tag them by their name or blog Be memorable, simple, and stay consistent.
  4. MAKE CONNECTIONS:There is more to social media than just flooding your audience with your blog Yes, it is the right place to share your posts BUT you have the opportunity to share so much more than just blog content. Take advantage of the power of social media and make connections with your fans and followers on a deeper more intimate level. Share your thoughts from your day, especially if they spread positivity or ask questions to actively engage with your readers. Share anything that represents a common interest and it does not always have to relate to your blog or business. Try asking who’s keeping up with the latest TV show for example.
  5. TRY NEW THINGS: Social media is changing every single day. Remember Myspace? Many people loved their Myspace and only got a Facebook account because it was like a rite of passage. Twitter is not for everyone but is a great resource for connecting with your readers. Don’t be afraid to play around and try out new apps to see how they help or hinder your social media reach and how they help you make connections with your readership and community. Not every platform is right for your niche audience and readers. It really depends on your industry. Remember, you don’t have to do everything but you won’t know what you like for your blog until you try new things, so get out there and explore!

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Social media is a fantastic way to connect with your audience members on a whole new level and grow your blog reach simultaneously. There are many apps available to you out there and there are new ones developing every day. Some apps are blazing a trail in the blogging world that we think every blog in the community should have. Take a look at the following platforms and implement them to maximize your user engagement:

FACEBOOK
Create a Facebook page for your business blog (separate from your personal Facebook page) so that you can share posts, connect with your audience, ask questions, share links, run contests and so on. Users are constantly on Facebook so you always have someone to engage with while they online or taking a break after putting supper in the oven. Social media is free so you don’t need to worry about paid marketing if you don’t have the budget. Also, be sure to like some of the other blogs you follow so that you can share deals, ideas, favourite blog posts, and help each other out! It’s a great idea to set up a page for your blog so you don’t spam your friends with you blog posts constantly, unless they choose to like your page on their own.

icon-set-1232558_960_720TWITTER
You should most definitely have a Twitter account set up for your business blog. Some people are Twitter champs and post all of the time while others sign in once a day to take a peak on how things are doing. Either way, it is good to have an account because it is easy to let followers know about your posts and get some user engagement. Twitter is great for updates, asking questions and fostering discussions among your followers who share similar interests. You may even get inspiring ideas for new blog topics that users request you to write about.

PINTEREST
Pinterest is where all creative, crafty and beautiful visuals entice the viewer’s eye. Having a Pinterest account is more than just a collection of pretty images. It can grow your blog exponentially! A single pin can bring many views to your blog and also drawing traffic from many people who share a similar interest. Pins can help your blog attract new readers but it can also help you find other bloggers who write on similar topics! Just make sure that your Pinterest account is not filled with solely pins from your page and pin some items from other bloggers as well to show your support. Pin things you like when you are reading your favorite blogs, and create well balanced Pinterest boards to become an active member in your industry.

INSTAGRAM
Instagram is rapidly growing with popularity. It is a literal snapshot of your day! You can easily follow all you favourite bloggers and photographers. Instagram can bring much more intimacy because most of the posts are images actively taken by the user throughout the day. You are allowed to see the moments that make bloggers real people – walks at the park, meal prep, what they are reading, doing, eating, liking… you have the ability to interact and engage by liking and commenting back and forth. Instagram is recommended for connecting with your readers on a deeper personal level and also to find like-minded bloggers and followers. The hashtags come in handy for identifying those with similar interests and interesting content.

GOOGLE +
Google+ is one of the newer social media platforms on the scene but you should definitely consider it for your business blog. It is quite easy to share content, join communities with similar interests, and encourage each other to engage with your blog. Posting on Google+ also helps with SEO and Google’s search ranking so you’re doing yourself a favor by having a presence on this platform!

blog-327071_960_720EMAIL
This may not be considered a social medias platform but it is so important and you should be using email marketing! Email is one of the most personal ways that you can connect with your audience! If you are open and have the time for your readers to email you thoughts, questions or blog requests, you will be able to understand your readership better and deliver what they want to see. Also, a timely email response can mean the world to your audience members. Don’t you feel valued when other blogs email you updates and respond professionally, courteously and quickly to your emails? Find an email guideline that works for you –try to respond within a week or earlier if it is time sensitive. Perhaps you can even reply within 24 hours if you are online, blogging anyway.

Do you want to expand your business reach to a new audience on Facebook? Have you tried targeting niche audiences?

Targeting niche groups on Facebook, as well as your regular audience, will help you create new channels of traffic. But how do you reach your niche audience? Read on.

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Discover Your Niche Audience

A good brainstorming session will do the trick to present a secondary audience. Think of how your product or service can benefit people other than your primary audience to identify new features that will interest a wider client base.

A second way to get started is to dig into Facebook’s Audience Insights tool to learn more about what your primary audience is all about. Consider any shared interests you find to identify secondary groups of people who might qualify as a niche audience for your business.

Target Your Niche Audience

When you’ve discovered what kind of audience you want to target on Facebook, you can make use of the Audience Optimization tool to ensure your post will be seen by users who are most likely to engage with the post.

Okay. You have discovered your niche audience and know how to target that group. Here’s how to make the most of your exposure and maximize that reach:

1: Speak So They Understand

Many niche groups use a specific language of words, slang, expressions that differentiates them from other groups. Whether you’re trying to connect with athletes, yogis or raw vegans it’s important to speak the same language they do.

To get acquainted with the specific language of a niche, try to search Google for phrases such as ‘CrossFit slang’. You can also try ‘Online Slang Dictionary’ or ‘Urban Dictionary’ to learn the meaning of words that are specific to a niche group.

Make a list of the words used by the niche audience and use the terms in your posts to reflect the mood and style of the group you want to target in order to maximize appeal and encourage engagement. Don’t forget to respond to comments with the same words your potential clients use.

2: Support Their Interests

Posting pictures and links that appeal to the mood and mindset of your niche audience can be especially effective because they’re attractive and easy to share.

To avoid losing your original audience with this technique, make sure the images or links you post are still relevant to your existing audience in addition to your niche. Otherwise, you may not get any engagement at all which won’t do any good for your business.

Even if you don’t directly tailor a Facebook post to a specific niche audience base, you can appeal to their interests indirectly.

You can go even further by posing a question that helps your niche audience know that their opinion is important to you and that you value their feedback, therefore increasing your chances of engaging members of your niche audience in a conversation.

3: Support Their Social Opinion

If your business openly accepts or aligns with a niche audience on a particular issue or controversial topic, you can feel free to publish posts that make a clear statement to signify your support.

If you like to share posts that feature quotes or people who are seen as authoritative figures and influential towards your target group, you can encourage your niche audience to share your post and help you reach others who are interested or passionate about the subject.

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Last Word

Reaching out to niche groups of potential clients on Facebook, in addition to your primary audience can aid in creating new avenues of traffic and engagement as well as furthering your reach to new client bases.

By applying the tips above, you can engage your niche audience effectively. Prepare your Facebook posts with your niche group in mind, ensuring that you can capture their attention when they are scrolling through. The first 3 to 4 words of your post have to grab the attention so it is important to use language that they understand and identify with.

Have you tried targeting any niche groups on Facebook to expand the potential of your business? What tactics work for you? Share your thoughts and give some feedback! We’d love to hear from you.

Social media is the way to go. In today’s day and time, if social media is not part of your business, then you are not part of anyone else’s business; regardless of what your business is. However, being a dentist, you might think that a patient-dentist relationship is solidified and ameliorated by good conduct, thorough procedures and careful follow-ups. Which brings us back to the question—why social media? Just as the importance of a dentist’s good conduct, thorough procedures and follow-ups value and significance cannot be quantified, neither can the value nor importance of social media can. In an era where even a 10 yr is obsessed to a cellular screen and social media, it is the only way to build a relationship with your neighbors, your patients, and potential patients.  Then the question which arises is; how? How can social media do just that? How can social media help a dentist succeed and promote his/her own practice and attract potential customers?

Highlight your services!

Being a dentist, you evidently perform many procedures and provide services that not everyone will be aware of. Get those out on the social media for your patients to know. Highlight the most important ones and the most popular ones while giving an excerpt of what they are and the importance they hold for you. Let your social media followers know about preparation tips, the importance of the dental procedures on their overall health and the significance of acting on time. Aside from the services, consider posting about the monetary requirements for the procedures, and how your clinic does comparatively to other clinics. Some important services to consider are teeth alignment, state of the art technology your clinic owns for procedures that not all dental clinics are able to administer, and any esthetic services.

Offer tips and techniques from experts!

Not everyone will follow your social media page for acquiring information pertaining to your services. Also, too many posts of the same topic and theme will eventually decrease the flow of traffic to your pages. Social media pages need to maintain diversity and generate interest of their followers.

Post dental tips and advice for the general public and advice specific to certain types of dental patients. This will generate an interest and will attract people of various interests to follow and stay connected to your social media pages. Also, offer some DIY techniques for patients so that they may continue to maintain their dental health after receiving the dental treatment at a clinic. For instance, tips to maintain white and bright teeth after having getting them brightened.

Show off testimonials!

Many a time patients will leave positive remarks or messages concerning the treatment and the services they received while at your clinic. Let others know through your social media page! Many people fidget before deciding who to have as their family dentist and not to mention bias opinions of friends and family members add to the growing fear. Having unbiased testimonials posted on your social media pages for others to see is a great way to let others know of the positivity that your clinic offers.

Introduce your clinic!

This can be as simple as taking some photos of your staff members and letting everyone know about those smiling faces. You can make your social media pages more welcoming by posting pictures of the state of the art technology that your clinic possesses and any child friendly areas that you have designed. Let your online traffic know about the hours at which you operate. Are your hours convenient for all types of patients? Night shift workers, daytime workers and weekend shift doers?

Diversity=Success!

Diversity is vital in ensuring a good flow of traffic to your social media pages. Get audience engagement! Host a smile contest and giveaways! The more you invest in social media, the more it will help you grow!

 

You created your Facebook Business Page for your fans to join and “Like”. Now what? There are no doubt many questions you may have about what strategies are best in regards to brand identity, customer interests, and, of course, fan growth. How do you tell which tactics are most effective and work best for your brand and business? Lucky for you, Facebook has integrated, and recently updated, its own analytics tool called Facebook Insights that helps Facebook Business Page owners analyze trends within user growth and demographics, consumption and engagement with content, and creation of content.

How To Use Facebook Insights

Once your Facebook Business Page has more than 30 followers and ongoing activity, Facebook will automatically engage Insights to start monitoring your page’s activity and growth. These analytics can be accesses and viewed solely by page administrators.

The Facebook Insights highlights sharing behaviour both on and off your Facebook Business Page with pertinent data, graphs and charts. The charts allow you to select which information is displayed on each graph by checking the desired boxes. All these tools can help your business better understand what your audience wants from your page.

Facebook Insights can help visualize information on page growth and audience engagement, as well as specific metrics for individual posts and comments that are Liked on your page. Experimenting with strategies to see which are most effective on your audience can be made extremely simple by keeping a close eye on these analytics.

Regarding content, Facebook Insights also helps break down audience demographics with simple visualizations. Insights allows you to see gender, age, country, city and language breakdowns for a better understand of who makes up your online audience.

Quick Guide: Facebook Insights

First off, there are two different kinds of Facebook Insights: User Insights and Interaction Insights.

  • User Insights: Total page Likes, daily active users, new Likes/Unlikes, Like sources, demographics, page views and unique page views, tab views, external referrers, media consumption.
  • Interaction Insights: Daily story feedback (post Likes, post comments, per post impressions), daily page activity (mentions, discussions, reviews, wall posts, video posts).

Before you get started with Facebook Insights to help with your marketing strategy it is important to decide what exactly you are trying to measure. With so many different tool options, it can potentially be challenging to find the right data that will answer the questions you have. Take the time to get to know the data and keep a close eye on your daily and monthly performance trends with the different integrated tools. Aim to keep your statistics generally on the rise, and it should be safe to assume that you are doing the right thing.

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Tools:

Active User Growth: This tool monitors the daily/monthly changes of the fans who follow your page. Keep in mind the number of fans you have on the first of every month to see what your growth looks like. If you are trying to grow your page organically, 5 to 10% is a decent figure to aim for. If you are looking for a larger and faster growth pattern, try add Facebook Advertisements or custom Facebook welcome pages. Whatever you go with, make sure to watch for changes in fan growth and  try to determine what triggered them.

Inline Insights: This tool analyzes basic performance for each post you put on your Facebook Business Page. This information will show up near the bottom of each post, and will let you see what kind of content gets fans talking and sharing the most. Determine which posts are best received by your audience so you can give them exactly what they want! This is an ideal tool to see immediate results for new content strategies.

Page Views: This tool helps determine the number of fans coming to check out your fan page. Subtracting the number of unique page views from the daily views can give you some good insight as to how many fan are continually coming back to look at your page.

Demographics: Use these tools to see information about your business’ fans such as age, sex, and location. This is some good stuff to know when trying to provide valuable content.

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If you run a blog or a site for your business, social media can be an extremely beneficial tool for growing your community and boosting your brand. Occasionally we slip up and all our marketing efforts backfire on us. Maybe you are not getting enough followers or you are bringing in the wrong kind of followers. What can you do to fix this? Read on for some basic and common social media mistakes that are made as well as the solution to resolve them. It is of course best to avoid making them in the first place because damage control is time consuming. If you do slip up, don’t fret. Take it as an opportunity to show your audience how committed you can be and show them your best effort.

Not using and misusing your accounts

When audience members see that there is very little or no activity on your profile, they automatically assume that you do not care. The simple solution is to make sure you update at least twice per week with posts that are relevant to your site and brand. Remember that they do not have to be long, just present on your profile. Sometimes people end up treating their professional accounts as personal pages. Do not get carried away on posting controversial views and stick to neutral opinion while still giving your online presence some character. Perhaps it is best to have your personal and social accounts separate. You always have the option to link the two so that your followers can feel free to discover the person behind the brand if they wish.

Not customizing your profile

When you setup a social media account it is up to you to customize it according to your brand and style. If you leave it blank and plain, your fans will find you unimaginative and untrustworthy. You can simply solve this by giving a basic outline of information to establish an identity…this can include your brand name, logo or photo and a brief description.

Posting at dead zones

There is no point in posting an update if your fans are all asleep for the night. Save your post for the daytime when your followers are logged on. It may be good to post on weekends or in the morning before people settle into work mode.

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Posting at the wrong frequency

When you post too often it could end up annoying audiences instead of doing you any good. If you post too little you will not be recognized. You want to stand out and be remembered. A solution is to pay attention to responses you get on your posts and time your posts around the time you see their activity and space your posts out so they can anticipate your presence.

Not linking back to your site

Why post anything to do with your blog without linking back to it. Always provide links even if you mention the title of a blog or hashtag a reference to it. Audiences won’t bother searching for your site or blog if you don’t link it.

Lack of spell-check

Poor spelling or grammar, or even irrelevant content will ruin your credibility. Don’t give off the impression that you do not care or are unskilled. Remember to always reread for errors before hitting the “post” button.

Making little connections

It often takes a long time to gain followers and sometimes you may attract followers who may not necessarily have interests in line with your brand or vision. A solution is simply to take the initiative to follow people who you think would be a great addition to your business network. Follow influences in your field.

Lack of engagement

Once you have audience members following you, you need to maintain their presence by interacting with them. You do not want to just collect a community of accounts but of people. Your followers are your potential clients and they should be treated as such. Acknowledge their presence and respect any of their contributions related to your business page. Converse with them and invite them to visit your site or blog. Ask for their feedback and show that you value them.

Social media platforms are a valuable tool and powerful way of reaching your target audience. If you use this tool properly you can experience the fruitful benefits of a successful social media campaign!

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