Tag Archives: apps

Over the last few years, the mobile phone has become such an asset to us that it has almost become a part of who we are. We constantly have and hold them wherever we go; they have become a very important part of our lives; our virtual being is stored in a device the size of your hand.

girl iphone

Which is why, now, it is so important for companies to develop apps that would personally be a very good user experience. We now depend on several apps daily to stay connected, to the outside world as well as family and friends, as they are the medium through which the conversation goes through.

Just like us people constantly wanting to look good and develop our minds and bodies, companies need to do the same with their apps. They need to be the best they can and adapt to consumer needs.


SC Moatti, former Facebook product leader, admits that we expect our devices and apps to work like magic all the time. Tech products need to be flawless and continuously engineered to meet our demands.

She also discussed at length the challenges that Facebook faced when they created their first app, after being on web for most of their first tens. The social network feared becoming irrelevant, and with most people using iPhones and Android apps, Facebook needed to stay in the game because most users still very much liked it, but their virtual lives had stemmed from their phones and wanted to access any app with just the touch of a button on a screen.

facebookwebMoatti also discusses other apps in general, when people are searching for listings, and that users need to get to what they want thick and fast when using an app. She emphasizes having shortcuts and hooks, to allow users to get what they want as fast as they can, otherwise they could be tempted to quit the app and never use it again if their search feels complicated. Apps need to be as user friendly as possible.

As we approach the year’s end, most businesses are at the point where they will ride out the holiday season with their existing mobile and web marketing strategy. It is a good idea but it doesn’t mean that it’s not time to start thinking about the year 2016 ahead. Consider that many business owners may well be the recipients of some nifty new tech gadgets and mobile devices in their holiday stockings, which is the perfect opportunity for a mobile app recommendation list! If we follow the trend, the upcoming year will see that you manage your online marketing while on-the-go, from any location and at any time. Read ahead to find out which apps you should be getting to help your business succeed in the next year!


  1. Flipboard

Flipboard is a user-friendly app that enables you to follow content online that is relevant to your business. You can choose to follow a variety of categories, current events and news in your industry that would be informative to your clients. This mobile app allows you to stay current and also to curate and share relevant content on your business social media page, especially when you are low on time to create your own content. The easy thing is that Flipboard is integrated with Twitter and Facebook. It lets you stay up-to-date and gives you ideas for your own content that is relevant to the industry and your clients.

  1. Snapseed

You should know by now that content drives everything when it comes to online marketing, especially in 2016.  But, obviously, text alone will not cut it. You need blog articles, link-share type posts, social media offers and promotions, etc. Rich-media is in! You need high-resolution visuals to accompany the text. We aren’t all professional photographers. This is where mobile apps can come to help. When it comes to photo-editing the images taken on your mobile devices, Snapseed is the app. Get into the habit of taking photos daily of your business, be it of products, services as they are being used, satisfied customers, or your own staff in action. You will be able to edit these pictures to your satisfaction later with your Snapseed app where you can build a database of rich visuals to use in your content marketing quick and easy.

  1. Twitter

Surprised? Twitter as an essential app. Not many people bother accessing Twitter from their desktop anymore? Twitter has made some improvements so you can use it on the go. You’ll want to make sure you’re walking around with the sales tool in your hand at all times in 2016.

  1. Instagram

Instagram is a big player when it comes to visual marketing. You can edit captions, you have global advertising opportunities for brand profiles, and you can even place video ads on its platform. Instagram will be one of the most important mobile apps for businesses in the year ahead.

  1. Pinterest

Pinterest may be preferred by some on the desktop as opposed to the app when it comes to brand management, yet it still should be in your top mobile apps for business owners in 2016. This is especially true if you are a retailer. You will want to able to post on Pinterest during high traffic times to get your content in front of your audience, especially when you have incorporated rich pins into your content. The mobile app will allow you this comfort.

  1. Facebook Pages Manager

No surprise here. Your business needs to maintain a daily presence on Facebook and you need to be in the position to respond to follower engagement as soon as it happens. You can do your personal stuff on this popular social network when you get home, but when it comes to your business page, you need the Facebook Pages Manager app and set it up to receive push notifications.

  1. HootSuite

Last but not least is the app that pulls the above all together. Streamline social media posts and updates onto one mobile platform as much as possible so that you’re not having to juggle too many apps all at once. Download the most recently updated version of the HootSuite app and schedule your social media posts.


The Web—that thin facade of readable design elements on top of the machine gibberish that constitutes the Internet—is fading. And the way it’s slowing being replaced has far reaching implications, more-so than anything else in technology today.

Think about your mobile phone. All those little buttons on your screen are apps, not websites, and they work in ways that are fundamentally different from the way the World Wide Web works.

An accumulation of data tell us that we are spending time on apps that we once spent surfing the Web. We’re fascinated with apps, and they’ve taken over. On mobile devices, more than 80% of our time is spent on apps, and less than 20% is spent on the Web!

This is quite a change. Back in the day we printed out travel directions from MapQuest and with one wrong turn we would be lost. Today we open up an app on our phones and are routed around traffic in real time. This is nothing short of a miracle.

Everything about apps is very efficient and convenient for users. Apps are faster and easier to use than going through, what feels like the long way, the Web. Behind the convenience factor, there is the end of the openness that allowed Internet companies to grow into some of the most powerful companies of the century.

As a example, let’s look at e-commerce and accepting credit cards. When Amazon.com made its debut, it had to pay a small percentage in transaction fees. Apple takes 30% of every transaction conducted within an app sold through its app store! App stores are locked to particular operating systems and devices, where Apple, Google, Microsoft and Amazon are the gatekeepers. Apple regulates apps that compete with its own software and services.


The Web was invented by academics who had the goal of sharing information in mind. Unlike with app stores, there was no drive to control the early Web. Standards arose for programming languages. Businesses that would have liked to wipe the competition other off the map were forced, by the very nature of the Web, to come together and agree on revisions to the common language for Web pages and sites.

The result was that anyone could put up a Web site or launch a new service, and it was accessible to everyone. Google was born in a garage. Facebook was born in Mark Zuckerberg’s dorm room. App stores, however don’t work that way. The list of most downloaded apps is the main driver of consumer adoption. The search feature on app stores is broken.

The Web was created to expose and share information. It was so intent on sharing that it didn’t include any way to pay for information (something some of its early creators regret to this day, since it forced the Web to survive on advertising).

The Web became the avenue for exchange of information and, therefore, businesses had to design technologies that were compatible with competitors’ technologies. Microsoft’s Web browser had to faithfully render Apple’s website or else it would risk consumers finding an alternative browser like Firefox or Chrome, which has since taken over.

Today, apps are taking over and the Web isn’t the first priority. The process of creating new Web standards has slowed to a crawl. Meanwhile, businesses with app stores are devoted to making those stores better than and purposely incompatible with app stores built by competitors.


The dominance of apps is becoming the natural state for software. Businesses are trying to use their market power to shut out competition, even when it’s not the way to go for innovation and the consumer. This doesn’t mean the Web will die. Facebook and Google still rely on it to supply a steady stream of content that can be accessed from within their apps. But even the Web of news items could disappear. Facebook plans to host publishers’ work on Facebook itself, leaving the Web nothing but a curiosity.

The Web might have been a historical accident, the birth of a powerful new technology going steadily from a publicly funded research lab to the public. It’s not that today’s top app companies want to suppress innovation. It’s that in the transition to a realm where services are delivered through apps, rather than the Web, we are adjusting to a system that makes innovation and experimentation that much harder for those who build things that rely on the Web.