However, there are some sides to social media that need to be understood as some people become impatient with its ROI.
1. No magic
Businesses think that social media helps them grow overnight, with one tweet or photo/video. It doesn’t usually work that way. Social media is needs money, time and strategy for its effect to show, and be very well taken care of. Since most business owners expect overnight success, they become frustrated. The branding and growing takes time. The competition is too fierce and expecting too much too soon will lead to disappointment.
A decade ago, there was no such thing as social media marketing and no budgets allocated to it. That has now changed. The use of social media websites itself may be free for the most part, but social media marketing itself should have a good budget allocated to it. The money goes to the people managing the social accounts, whether in-house individuals or outsourced agencies. Money needs to be invested in it because it’s so key. Without a social media presence for your business, growth cannot be expected.
3. The future
Thanks to the evolution of social media in the last few years, the future can only look more interesting. Changes to the current medias may be expected, and new ones may be created. Marketing is becoming so digital that offline may cease to exist eventually.
4. Tactics and strategy
Businesses already active on social media post content regularly to entertain and inform their audience. In many cases, however, they need to implement some sort of plan of action to achieve certain objectives.
5. Consumer relationships
Many brands like to think that the best way to move forward is by developing emotional individual relationships with their followers, and be everyone’s ‘best friend’. It doesn’t work and is unrealistic. What matters most to the customer is the value you provide to them. However, emotional marketing messages can be so important in forging rapport with the audience. They like to see a human touch in the branding, and once this commercial relationship develops, the value will show and keep the consumer loyal.
As we approach the holiday period, we hope you have enjoyed reading our blogs! If you are a business keen to outsource your social media marketing, we will be delighted to help you.