1. As they say, you cannot please everyone! Your page has a following and a target market, so it is best to consistently please the audience that already appreciates you, and tailor your content to elicit a reaction only from them. You can please hundreds and thousands, but everybody? It’s hard!
2. We understand you want to be creative and witty with your words, but often, you have to pretend a 10 year old is reading this and they need to understand it from the first glance. Keep it simple, concise, and to the point. Trying too hard to be cool will only backfire.
3. We are going through a phase where disagreements on anything are more common than not. If you’re going to be ‘politically incorrect’, make sure there is evidence to back up your claim. You don’t want to lose your audience over something controversial.
4. In any kind of writing, the first and last paragraphs are the ones that will stick the most with your readers, so make sure they are the best parts of the copy. In many cases, a ‘right hook‘ will be thrown to boost sales, and you’d want a good conversion rate.
5. Editing is more important than writing. The first draft will never be usually the published version. If you are struggling with content, write until you’re out of ideas, and seek help from your team in the process. The editing part becomes more important because you are just polishing the initial ideas into something more tangible. You’ll find yourself removing more words than you know, but nothing to feel bad about.
6. To complement the above point, everyone may have a different way of editing their articles, and as they also say, ‘You do you’.
7. And to complement #5 and #6, double and triple check everything you have written. It’s better to publish late because of editing time than publish early with some small but horrible mistakes. Once it’s online, you can sometimes never take it back. Save yourself some blushes and proofread as much as you need to!
Please feel free to contact us if you have any more questions on copywriting!