How we built Sirena’s social media presence from the ground up, dramatically increased brand awareness and re-designed the official website.
We built Sirena’s social media presence from the ground up, developed and supported their official website, official e-commerce store, and provided support for many other company initiatives including press releases and PPC marketing. We are currently working shoulder-to-shoulder with Sirena on various digital marketing projects.
Responsive Website Development and Support
Complete Social Media Setup: Facebook, Twitter, Google Plus, YouTube, Pinterest, Instagram
Sweepstakes, promotions, contests, etc.
Today, with over 500 dealers in more than 30 countries worldwide, Sirena Inc. is a premiere water vacuum cleaner manufacturer headquartered in Ottawa, Ontario.
When we began our partnership, Sirena only had an old, poorly optimized website and nothing else. Designing a brand new responsive website was our first priority. Next began the optimization phase. We carefully tweaked keywords, meta descriptions, backlinks, and other SEO elements to achieve a continuous improvement in the number of unique visitors to Sirena’s new website. Finally, we set up and managed Sirena’s total social media presence (Facebook, Twitter, Google Plus, YouTube, Pinterest, Instagram) including creating the social media policy and strategy, curating content and providing assistance with community management. Another big initiative was developing and administering a highly successful Facebook sweepstakes contest which helped to dramatically increase the total reach of Sirena’s social campaigns.
Toufic Khayrallah (TK)
Founder & CEO of Sirena Inc.