Your goal is to build a strong presence on social media platforms and this requires providing high quality, interesting content and responding to the wants and needs of your audience and potential clients. Your strategy should incorporate content that is centered on the following questions: Who is your audience? What do they care about?
Start off by doing some research. Look at how other brands within your field (your competitors) are using Pinterest, and how users are responding. You need to know what interests your audience. Now you are probably anxious and ready to start pinning. Keep these do’s and don’ts in mind:
- Come up with catchy names for your boards and strategically choose the cover pin for each carefully (ie. Your boards’ cover photos are the first thng your audience sees when landing on your page so better make them look appealing. Visual stimulation is key!)
- Integrate Pinterest with Twitter + Facebook (as a tab app) for greater exposure. Cross-platform promotion boosts your Pinterest following!
- Add Pinterest and “Pin It” buttons to your website and blog
- Use “$” sparingly because trying to sell something on Pinterest can be perceived as pushy and annoying
- Always link your pins back to the original source page to boost traffic back to your website
- Comment on other pins and interact with new groups of people
- Utilize the comment feature on your own pins-longer comments and descriptions get noticed
- Try asking a question in the comment box to elicit a response or get a discussion going
- Follow the 5-5-2 formula to get started (ie: 5 boards about things your audience loves, 5 boards on things that your audience has a hard time finding, 2 boards about your business/brand)
- Use a secret board to save content for the future. When you’re on the hunt for great images to repin, don’t worry about getting your timing right. Simply create a secret board, pin the image to that board and include the original pin’s URL in the caption so you can go back and repin it publicly when you have time.
- Use keywords in your descriptions. If you took the time to optimize your site with relevant keywords, why not optimize your Pinterest with the same keywords? Boards, pins and profile descriptions are all excellent places to work some SEO magic so you can come up in search results.
- Don’t pin more than 5 consecutive pins all at one time (it is better to spread them out over time, otherwise people may begin unfollowing you)
- Don’t confuse your followers by pinning random things (stick to a topic or theme)
- Don’t forget to sign in and out if you have multiple logins (ie: personal and business accounts)
- Don’t be afraid to ask your Facebook and Twitters followers to follow you on Pinterest
- Don’t pin only pictures of your products, think beyond. This is huge. DO NOT pin only your own content. Stretch your brand’s personality into other areas of visual interest such as articles related to your field, interesting images and funny memes. (your audience does not want blatant advertisements all over their feed)
- Don’t be hard to find. It’s a good idea to keep your profile specific to your company, so anyone searching for you on Pinterest will know they have the right profile in one glance.
- Don’t forget the “Office” board. These may not get repined but it is important to have fun pictures from around your office. These boards help humanize your brand to followers and clients, helping to foster a deeper connection. You can even link to the board in the “About Us” page of your website.