Targeting niche groups on Facebook, as well as your regular audience, will help you create new channels of traffic. But how do you reach your niche audience? Read on.
Discover Your Niche Audience
A good brainstorming session will do the trick to present a secondary audience. Think of how your product or service can benefit people other than your primary audience to identify new features that will interest a wider client base.
A second way to get started is to dig into Facebook’s Audience Insights tool to learn more about what your primary audience is all about. Consider any shared interests you find to identify secondary groups of people who might qualify as a niche audience for your business.
Target Your Niche Audience
When you’ve discovered what kind of audience you want to target on Facebook, you can make use of the Audience Optimization tool to ensure your post will be seen by users who are most likely to engage with the post.
Okay. You have discovered your niche audience and know how to target that group. Here’s how to make the most of your exposure and maximize that reach:
1: Speak So They Understand
Many niche groups use a specific language of words, slang, expressions that differentiates them from other groups. Whether you’re trying to connect with athletes, yogis or raw vegans it’s important to speak the same language they do.
To get acquainted with the specific language of a niche, try to search Google for phrases such as ‘CrossFit slang’. You can also try ‘Online Slang Dictionary’ or ‘Urban Dictionary’ to learn the meaning of words that are specific to a niche group.
Make a list of the words used by the niche audience and use the terms in your posts to reflect the mood and style of the group you want to target in order to maximize appeal and encourage engagement. Don’t forget to respond to comments with the same words your potential clients use.
2: Support Their Interests
Posting pictures and links that appeal to the mood and mindset of your niche audience can be especially effective because they’re attractive and easy to share.
To avoid losing your original audience with this technique, make sure the images or links you post are still relevant to your existing audience in addition to your niche. Otherwise, you may not get any engagement at all which won’t do any good for your business.
Even if you don’t directly tailor a Facebook post to a specific niche audience base, you can appeal to their interests indirectly.
You can go even further by posing a question that helps your niche audience know that their opinion is important to you and that you value their feedback, therefore increasing your chances of engaging members of your niche audience in a conversation.
3: Support Their Social Opinion
If your business openly accepts or aligns with a niche audience on a particular issue or controversial topic, you can feel free to publish posts that make a clear statement to signify your support.
If you like to share posts that feature quotes or people who are seen as authoritative figures and influential towards your target group, you can encourage your niche audience to share your post and help you reach others who are interested or passionate about the subject.
Reaching out to niche groups of potential clients on Facebook, in addition to your primary audience can aid in creating new avenues of traffic and engagement as well as furthering your reach to new client bases.
By applying the tips above, you can engage your niche audience effectively. Prepare your Facebook posts with your niche group in mind, ensuring that you can capture their attention when they are scrolling through. The first 3 to 4 words of your post have to grab the attention so it is important to use language that they understand and identify with.
Have you tried targeting any niche groups on Facebook to expand the potential of your business? What tactics work for you? Share your thoughts and give some feedback! We’d love to hear from you.