close
  • Home
  • Services
  • Case Studies
  • Blog
  • Contact Us
  • Tell us about your project! — CONTACT US
  •  Facebook
  •  Twitter
  •  YouTube
  •  Pinterest
MobiApps Experts - Digital Marketing Agency in Ottawa
  • Menu
  • Home
  • Services
  • Case Studies
  • Blog
  • Contact Us

Hottest Social Media Tips for Summer 2015

By Michalina Durczak,

June 2, 2015
For many small businesses, the Summer is the busiest season of the year. For others, it maybe the slow season. Regardless of which you happen to find your small business in,you can still be proactive and productive this Summer 2015.Nothing is hotter than social media right now: It is time to heat up yoursocial media strategies by following some of these sizzling social media tips!

Refine marketing with a seasonal theme

It is essential to make a few simple changes to your advertising that make it more appealing to a Summer audience.

During the hotter months of the year, people like to relax and let loose. Make sure that your ads and cover photos reflect this. Emphasize aspects such as relaxation, convenience and savings and fun. This is what Summer is all about! Tie your brand into the season.

Alter post times

When you target your audience is just as important as what you target them with. The timing may differ in the Summer from fall or winter.  In the colder months it regularly becomes dark between 4 and 6 pm so more people stay indoors and are more apt to conduct searches online.

During summer, however, it’s typically light out until 8 or 9 pm. This encourages people to stay outdoors much longer. In general, they are online less during the day, especially if the weather is nice. Keep this in mind when you schedule your posts.

Snap Summer “Selfies”

dan-foley-summer-selfie-video-320x180

Most businesses focus their marketing strategy on sharing business-related content, but giving your followers a peak behind-the-scenes can give them a better idea of your company’s personality and foster engagement for your other content. Use your business social media pages to post photos from the company BBQ cookout or picnic. Post some fun pictures of your loyal customers enjoying the hot weather! Share your staff’s favorite Summerrecipes or link to videos of Summer office activities and events. Giving your fans a glimpse on the inside helps strengthen relationships, makes your business more real and approachable. Show your business personality and increase engagement this Summer 2015!

facebook summer

Summer Sweepstakes

Engagement is important to the success of your social media efforts and the best way to get your followers involved is to ask! Invite them to share their own Summer photos featuring your brand (i.e. A bridal shop inviting followers to share their wedding photos orHardware Store asking for project photos). This strategy increases your network engagement and you instantly will great user-generated content.

Take A Risk

Try somethings you usually wouldn’t do. Post more than you usually would, and not all of it should be about your product and brand. Go for the natural marketing feel by discussing things at a human level! Talk about Summer community events with your target audience!

Try A New Outlet

Take advantage of the potentially slower Summer business months! Use that free time to try out a hot new social media outlet. Try a visual platform such as Instagram, Vine and/or Pinterest. Set a reasonable goal such as posting 2 new photos per week. The 3 months of Summer may not be enough time to gauge the effectiveness, but it could also be a hidden gem in your social media marketing efforts that you can’t pass up! The only way to find out is to try and when September comes around, decide if you want to continue to grow your presence on that outlet.

You could also take a shot at a new type of social media post.Consider trying a Facebook quiz or trivia question, a caption contest, a question for the audience or feature a customer story.

Grow your Network

This is that hot time of the year to find new people and potential customers to connect with online via LinkedIn and Twitter. Trying to grow your Facebook likes is not a bad idea either. Keep in mind that if engagement is down for you (because everyone is enjoying the Summer), it is not unlikely that it is down for your competitors. Still, find that personal connection to people that can help grow your business evenduring the slow days of Summer!

If it happens to be busy for your business, grow your email list!Something as simple as a paper sign-up sheet can go a long way in helping you stay in touch with customers after they visit your boutique, eat at your restaurant, or come into your office.

This is a great chance for you to personalize your sign-up experience a little more than in the past. Ask for their name and email address, and since you’re face-to-face, you could also ask for their hometown to find out whether your new contacts are local or discovered your business while on vacation.

 

 

  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • LinkedIn

Tagged:businesscutomersocial mediaSummerSummer 2015

Post navigation

← PreviousBack from the dead: Newsletters are on the rise
NextSelling your business in 1 Simple Sentence: The Power of Twitter →

READ BY TOPIC

  • Business Marketing
  • Education
  • Mobile Apps
  • Social Media
  • Tutorial
  • Web Design

BROWSE BY DATE

  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • Home
  • Services
  • Case Studies
  • Blog
  • Contact Us

Mobi Apps Experts is a digital marketing solutions company. Are you a business owner or a professional? We might be a perfect match for each other!

Facebook Youtube Pinterest Google+

Recent Posts

  • Are e-commerce and Christmas still a good match?
  • Are You Ready For A Smart Home? Part II
  • Are You Ready For A Smart Home?
  • Predictions For Facebook Marketing Next Year!?
Read our blog
© MobiApps Experts, 2019 · All rights reserved.